If you don't plan your marketing, what will happen? Nothing. Plan your work. Work your plan. All marketing is experimental and risky, Reduce the risk with a marketing plan. It will save you money and time. It will help to ensure your success. Follow these basic steps!

1. Smart Marketing
Planning:
10 Easy Steps to Promoting Your
Small Business Like a Pro

2. Step 1
Create a Marketing Plan
“If you don’t know where you’re going,
you’ll end up someplace else.” – Yogi Berra
How far out should you plan?

3. Step 1
Create a Marketing Plan
“If you don’t know where you’re going,
you’ll end up someplace else.” – Yogi Berra
It’s not a plan if...

4. Step 1
Create a Marketing Plan
“If you don’t know where you’re going,
you’ll end up someplace else.” – Yogi Berra
It’s not a plan if...it’s not in
writing

5. Step 1
Create a Marketing Plan
“If you don’t know where you’re going,
you’ll end up someplace else.” – Yogi Berra
It’s not a plan if...you don’t
make a commitment to it

6. Step 2
Take Stock of Your Strengths
& Weaknesses
“Progress is not made of doing one thing 100%
right, but by doing 10 things 10% better.”

7. Step 3
Set Your Goals
“Aim High! It’s no harder on your gun to shoot
the feathers off an eagle, than to shoot the fur
off a skunk.” –Troy Moore

8. Step 3
Set Your Goals
“Aim High! It’s no harder on your gun to shoot
the feathers off an eagle, than to shoot the fur
off a skunk.” –Troy Moore
Goals are...

9. Step 3
Set Your Goals
“Aim High! It’s no harder on your gun to shoot
the feathers off an eagle, than to shoot the fur
off a skunk.” –Troy Moore
Goals are...Measurable

10. Step 3
Set Your Goals
“Aim High! It’s no harder on your gun to shoot
the feathers off an eagle, than to shoot the fur
off a skunk.” –Troy Moore
Goals are...Time Based

11. Step 3
Set Your Goals
“Aim High! It’s no harder on your gun to shoot
the feathers off an eagle, than to shoot the fur
off a skunk.” –Troy Moore
Goals are...Realistic

12. Step 4
Check Out Your Competitors
“Never interrupt your enemy when he is making
a mistake.” Napoleon Bonaparte

13. Step 5
Target Your Market
“USA Today has come out with a new survey.
Apparently three out of every four people make
up 75% of the population.” - David Letterman

14. Step 5
Target Your Market
“USA Today has come out with a new survey.
Apparently three out of every four people make
up 75% of the population.” - David Letterman
Possibly the Most
Important Step in Your
Plan

15. Demographics
Take Aim

16. Demographics
Take Aim

17. Demographics
Take Aim

18. Demographics
Take Aim

19. Demographics
Take Aim

20. Demographics
Take Aim

21. Demographics
Take Aim

22. Demographics
Take Aim

23. Baby Boomers

24. Step 5
Target Your Market

25. Step 5
Target Your Market
Become an Expert in Your
Target Market

26. Step 6
Understand What
You Are Really Selling!
It probably is not what
you think.

27. Step 6
Understand What
You Are Really Selling!
Features vs. Benefits

28. Step 6
Understand What
You Are Really Selling!
Features vs. Benefits
What is does or has

29. Step 6
Understand What
You Are Really Selling!
Features vs. Benefits
What is does or has The emotional pay off

30. Step 7
Think Like a General
“Ads are the cave art of the 20th Century.” –
Marshall McLuhan

31. Step 7
Think Like a General

32. Step 7
Think Like a General
website

33. Step 7
Think Like a General
website

34. Step 7
Think Like a General

35. Step 7
Think Like a General
All of the above on your
website

36. Step 8
Branding
Pre-Selling &
Spin Doctoring
If you can’t get rid of the skeleton in your closet,
you’d best teach it to dance.” –
George Bernard Shaw

37. Step 8
Branding
Perception is
Reality

38. Step 8
Branding
Reverses the
Selling Process

39. Step 8
Branding
Makes People
Show up
Already Sold

40. Step 8
Branding
Turns a
Negative into a
Positive

41. Step 9
Spending Your Money
“Growth costs money.”
Free Marketing is
Worth Exactly What
You Paid for it

42. Step 10
Tracking Your Results
“The best predictor of the future is the past!”
Judith Greer Essex