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Selling
for
People
Who
Don’t
Like
Selling
P a rt 1

Victoria Garcia, President
  Marketing Impressions
When my
daughter
was three,
I found her
standing
in the
bathroom
when I
needed it.
I told her she had to leave.
After a
little
resistance,
she said
“I’ll take
two
cookies.”
I gave
her two
cookies...
She left to pursue her
       successful career in sales.




I’m not
exaggerating.
When you were a kid and you
wanted something from your Mom
or Dad, you certainly knew how to
“sell” them.
This is not to say that everyone is
born to sell, but pretty close.
So, what changed?
Here are some commonly held
beliefs -
Good sales people are born, not
made.
Good sales people are born, not
made.
There is a right way and a wrong
way to sell.
There is a right way and a wrong
way to sell.
Selling involves manipulating
people.
Selling involves manipulating
people.
You need to learn and use the
“tricks of the trade” to be good at
sales.
You need to learn and use the
“tricks of the trade” to be good at
sales.
Successful salespeople use
techniques, like the “Ben
Franklin” close.
Successful salespeople use
techniques, like the “Ben
Franklin” close.
Selling is hard.
Selling is hard.
Give Some Thought to
         These Questions
• When did you “sell”
  something for the first time?




    I gave you the
    answer already.
• How do you feel about
   selling?




Yes, feelings count.
You need to reprogram yourself.
• What are your biggest fears
  about selling?



Work on getting over them. You won’t
die if you are rejected. Or, whatever.
• What turns you off about selling?




   Get over it. Don’t be stuck in
   old thinking. Selling is the way
   to success.
• What turns you on about selling?




 Focus on the happy stuff.
• Does your
  customer
  really want
  what you are
  selling?*



  Don’t make this
  any harder on
  yourself than It
  has to be.
• What are you really selling?*



Spend 90% of your time talking
about what the customer wants.
10% on what you offer.
• *Hint: It’s a lot harder to sell something
  people don’t want or know they need.
  Leave this to the hardcore sales people.

• *Hint: Happiness? Security? Love? Dreams?
  What you are selling is only a means to an
  end. You should know what the “real” goal.
Successful sales
persons have the
following traits
Enthusiasm 51%
Empathy 25%
The Right Behavior 10%
Product knowledge 7%
Get It?
You have everything it takes to sell
 what you offer. You don’t even
 need training.
Need Help?
Come to the training on Personal
Branding. That’s an important
strategy that makes selling really
easy.
Email or call me for a free
30 minutes to talk about
your unique business. - Vic
Strategies   Branding    Planning & Execution
Art
Writing            Web         Web 2.0
SEO
PR           Ads         Enewsletters
Coaching
Visit me at www.marketing-impressions or
call 858-505-8046

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Selling for people who don’t like selling