Marketing Your Retail Store

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Without marketing your retail store is just a warehouse. You need to reach out and grab customers, not just wait like a spider in a web to catch someone who walks by. Victoria Garcia has been marketing small business, especially retailers, for over 24 years. Here are the tricks and customer-grabbing tactics you need to employ.

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Step 1 – Understand Basic Marketing Principals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Take a SCORE Class…or Even a Series of SCORE Classes!

Step 2 – Determine if Your Store is - ,[object Object],[object Object]

Step 3 – Determine Your Strategy ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],With a Walk By Store, Impulse Shopping is Important

Step 4 – Determine Your Tactics from Your Strategy ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],With a Destination Store, Potential Customers Will Drive Long Distances

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Get a free card at www.sendoutcards.com/marketingimpressions

Insert OPT SCAE Mailer here Consider a direct mailer. A regular email newsletter is even better !

Insert Grand Entrances Ad here Make your store look like a delicious experience!

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Insert Arenson Email News here Your email newsletter shouldn’t be an ad. It has to have interesting info.

People will judge your store by your website.

Insert GE Living in Style article This is an advertising insert In a local newspaper

Step 6 – Track It ,[object Object],[object Object],[object Object],Your New Policy: If you can’t track it, don’t do it. You don’t mind if I come home with you to see for myself if you really are watching my commercials, do you?

“ Famous marketing guru say -all marketing is experimental. Don’t be afraid to fail. You get over it.” Confucius, 551 BC – 479 BC I made that up. 

Victoria Garcia [email_address] http://www.marketing-impressions.com 858-505-8046

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If you are starting a new business or a veteran, it is wise to understand the basics of marketing. Without a marketing plan, you're going to experience a lot of frustration and insequirity. With a marketing plan, you'll have a blueprint that saves you money and insures success. Victoria Garcia has been in the business of helping small businesss with their marketing for over 24 years. Feel free to contact her with questions if you have any.

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