18. #MarketingDivaz
Email is one of the most important functions that consumers stated they used their phones for
in a recent Nielsen survey.
61% of the general population of tablet users check their email during the course of a TV
program (Nielsen).
HubSpot released a study in April 2013 finding that email marketing was a leader in providing
below-average costs per lead, alongside social media.
Facebook fan pages only reach 10-15% of its fans. Email has an average open rate that ranges
from 30%-45%
19. Emails make up 13.91% of overall traffic
Drive 41% of comments
Email subscribers are 3.9 times more likely to share content via web
#MarketingDivaz