Search engine optimization methodologies such as white hat technology, black hat technology. On page optimization, off page optimization, html code enhancement, seo methods techniques, seo methodology, sem methods, search engine marketing methods.
2. SEO Methodology
SEO Methodology is important to learn.
Search engine optimization is done on-page and off-page.
On page optimization is done on the webpage itself i.e. HTML Page of the
web.
Off page optimization is done outside the web page but in linking the web
page of the web site.
3. On-Page optimization
As the name suggests optimization on the
web page is called as on-page
optimization.
Keyword identification, keyword
research, key phrases.
Web page (HTML Page) code
enhancement, no error codes, original
content, title tags, meta description,
meta tags.
Off-page optimization
Optimization done outside the website.
Inbound links building, trustworthy link
building.
Search engine marketing, social media
marketing.
Online advertisement. (PPC)
4. White Hat Technology
This is one of the SEO methodology which
is done in fair means.
Trustworthy links, keywords, title, meta
description as per search engine rules,
original content, error free code.
Black Hat Technology
This is one of the SEO methodology which
is done in unfair means.
Low quality backlinks, excessive
keywords, duplicate content, code is not
structured properly.
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