Have a boss who questions the need for social media listening? Use this presentation to address their concerns and shed light on the importance of listening. Need more ammo? Download our new ebook, The Guide to Social Media Listening: http://bit.ly/18Kn09n

1. How to Sell Social Listening to
Your Skeptical Boss
#marketingcloud

2. Selling social listening to your boss – or
bosses? Your challenge is to show them
that adopting social media is a no-brainer.
Here are the strong arguments to make.
#marketingcloud

3. “No one mentions our company so we
don’t need to listen.”
#marketingcloud
~ Your Skeptical Boss

4. Your Response:
Proactive social listening isn’t just about brand mentions.
Listening on social media gives us insight into our competitors
and industry, and uncovers key online influencers that could help
positively impact our business. Understanding the opportunities
for conversation and thought leadership within our industry will
help us develop a content strategy that builds community and
drives leads.
#marketingcloud

5. “I can’t afford a new employee to
handle this type of activity.”
#marketingcloud
~ Your Skeptical Boss

6. Your Response:
Social listening and awareness is a distributed activity. By using
tools such as alerts and executive reports in Salesforce Radian6,
specific issues and topics are distributed to the right employee at
the right time. Listening and responding is a shared responsibility
across existing employees and teams: PR, Marketing, Sales,
Customer Service, even top-level executives.
#marketingcloud

7. “We have an agency that handles that
type of activity.”
#marketingcloud
~ Your Skeptical Boss

8. Your Response:
Our agency can use social listening for specific events and
campaigns, and even reporting. Meanwhile, we monitor the day-
to-day activity around our brand. In-house social listening will
bring the Voice of the Customer closer to every one of our
employees, from marketing, to sales, to service, even product
teams. Working closely with our agency will drive greater
effectiveness and understanding of our social data.
#marketingcloud

9. “We’re a B2B company. There’s no
value in listening for us.”
#marketingcloud
~ Your Skeptical Boss

10. Your Response:
Social listening gives us insights into the market’s perception of
our products and our competitors. We’ll spot service cases, sales
lead opportunities, industry trends, and product feedback that
may be otherwise missed. For B2B or B2C, social listening is
crucial.
#marketingcloud

11. “Even if we listen, we have no process
in place to respond and engage right
now.”
#marketingcloud
~ Your Skeptical Boss

12. Your Response:
Start with listening for a general understanding of the sentiment
of conversations taking place. We can identify influential voices
and advocates right away, as well as any notable detractors. We
start by simply acknowledging people saying good things about
our brand, and slowly move into higher levels of engagement
from there.
#marketingcloud

13. “OK, I’m ready to learn more.”
#marketingcloud
~ Your Not-as-Skeptical Boss

14. Your response:
Download this free
ebook to learn more about
social media listening.
#marketingcloud