How to use Pinterest Analytics and examples of 10 small businesses using Pinterest in interesting ways. Presented at the #SEMdmv SEM Meetup on March 19, 2013, Washington, DC, by Mark Alves

1. Pinterest:
Analytics, Chicks, and
SmallSearch Engine Marketing Meetup
DC, VA & MD
Business Tricks
March 19, 2013
#SEMdmv @MarkAlves

2. Mark Alves
• Senior Manager, Digital
Marketing at NFIB.com
(National Federation of
Independent Business)
• Pinterest.com/markalve
s
#SEMdmv @MarkAlves

3. Verify Your Site on Pinterest First
If You Want Access to Analytics
#SEMdmv @MarkAlves

4. Verify Your Site on Pinterest First
If You Want Access to Analytics
#SEMdmv @MarkAlves

5. #SEMdmv @MarkAlves

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13. Once You’re Verified, “Analytics”
Option Appears in Your Settings
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14. #SEMdmv @MarkAlves

15. You Can Check Your Pinterest Stats
in Google Analytics, Too
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16. You Can Check Your Pinterest Stats
in Google Analytics, Too
http://bit.ly/luna-pinterest
#SEMdmv @MarkAlves

17. Pinterest Dashboard in GA
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18. Pinterest Custom Report in GA
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19. You Can Check Your Pinterest Stats
in Google Analytics, Too
http://bit.ly/luna-pinterest
#SEMdmv @MarkAlves

20. Is Pinterest Only for Chicks?
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21. Is Pinterest Only for Chicks?
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22. Is Pinterest Only for Chicks?
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23. Is Pinterest Only for Chicks?
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24. Pinterest is for All Kinds of Animals
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25. Pinterest is for All Kinds of Animals
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26. “But my business isn’t really
pinable…”
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27. 10 Picks:
Creative Ways Businesses Use
Pinterest
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28. GROCO Accounting Firm:
Accounting Humor (sic); Aspirational Videos
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29. Nounces Design Party Invitations:
Party Themes and Ideas
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30. Walker Funeral Home:
Encouraging Quotes on Grief, Loss
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31. Jamie Smith Photography:
Fun Family Poses; What to Wear for Family Photos
#SEMdmv @MarkAlves

32. “The Design Boards” Vintage
Clothing – Supports an Etsy Store
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33. Meurice Garment Care:
Before & After Stain Removal
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34. BasicGrey Scrapbooks:
Amazing Scrapbook Examples
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35. Kids Club 13: PBS Station in NY
NYC Culture for Kids, Crafts, Party Ideas
#SEMdmv @MarkAlves

36. Graddy Photography:
Wedding Venues in the Twin
Cities
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37. Dime Store Thrift:
OH! I could make that!
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38. “Even if your business lacks the
sexiness of a CPA
or the whimsy of a mortuary,
you can still succeed on
Pinterest.”
@MarkAlves
#SEMdmv @MarkAlves

39. List of Featured Pinterest
Accounts
• http://bitly.com/bundles/markalves/1
Chicks & 3 Stooges Pins:
• http://bitly.com/bundles/markalves/2
LunaMetrics Google Analytics Shortcuts:
• http://malv.es/luna-pinterest
#SEMdmv @MarkAlves