4. How to create…
• FB Business Account (For Wall)
• FB Post Promotions (Paid/Unpaid)
• FB Ad Campaigns
• FB Apps Feature
• FB Group Feature
• FB Company Page
• FB Survey/Poll
• FB Poke
• FB Insights
5. FB Business Account (For Wall)
• You may create a corporate account if you
don’t already have a standard Facebook
account. (http://tinyurl.com/7z4vrta)
• You will not be able add any other applications
to your business account.
6. FB Post Promotions (Paid/Unpaid)
• Highlighting post is unpaid post promotion on
Facebook page.
• Promoting a post will create a sponsored story
or ad that enables the post to reach more of
the Page’s fans. http://tinyurl.com/cysjfh2
7. FB Ad Campaigns
• Create an Ad (http://tinyurl.com/6jqzac)
• Pick Your Budget
• Make your bid
• PPC or PPI
As you can see, Facebook gives you plenty of ways to
customize your campaign.
8. FB Apps Feature
• You can find Facebook features and Platform
applications in the left navigation menu on the
home page.
9. Applications Developed by Facebook
• Photos application
• Video application
• Groups application
• Events application
10. FB Apps Feature
If you want to develop any application on
Facebook…
Go to the Facebook developer application, by
clicking create new app icon, you will get
started to new application.
(http://tinyurl.com/ch3j6ne)
11. FB Group Feature
Group is for limited audience, when you want to share information with small group
and not with everybody on fan page. Example: SMIT Group
(http://tinyurl.com/chjuwwg)
At present Facebook is giving open, secret and close categories for groups.
After giving name of the group and adding members, you have to select icon from the
given list for your group and its done.
12. FB Company Page
Creating a page on Facebook for particular
company is called Company Page.
(http://tinyurl.com/ysjyjl)
You have to select from given 6 broad categories.
• Provide the basic information and customize your
page.
13. FB Survey/Poll
Post update option gives option to create poll.
• You can add your questions and options.
• Publish your question.
14. FB Poke
A poke is basically someone trying to get your attention.
It is more like to display the need feed from the person whom you have poked.
16. How Facebook is effective for
marketing?
With 901 million users Facebook can –
• Build Awareness
• Distribute Information
• Create Community
• Offer Additional Customer Service
• Boost Sales
17. Case Study
1-800-Flowers.com
The flower company used Facebook ads to
give fans 15% their purchase and 50 Facebook
Credits to be used on Facebook Games.
18. Facebook Glossary (for Page)
• Admin
• Applications
• Cause
• Community Pages
• Facebook Ads
• Fan
• Insights
• Limited Profile
• Page
• Network
• Notifications
• Poke
• Event
• Like
• Message
• News Feed
• Notes
• Profile
• Share (Post)
• Status
• Tag
• Wall
22. How to create business page on
Google
• You can create Google plus account from your Google
account.
Or
• You can create one (http://tinyurl.com/6o5k37t).
• Customize your Public Profile.
• Promote your page.
• Example: Nissan (http://tinyurl.com/6uq97e2)
23. How Google plus is effective for
marketing?
With 250+ million users Google Plus can –
• Advertise your new product.
• Divide one image into five parts.
• Showcase your entire team.
• Offer promotional codes.
• Showcase testimonials from others.
28. • LI Network Building
• LI Survey/Poll
• LI Answers
• LI Company Page
29. • Create and complete your LinkedIn profile.
(http://tinyurl.com/3gm687d )
• Schedule regular updates for your profile.
• Connect to as many peers as possible.
• Join all of the groups that relate to your profession.
30. LinkedIn has it's own add-on application called
"LinkedIn Polls". (http://tinyurl.com/6pndyp)
31. • Answer is forum in LinkedIn that allows you to ask
question and will get fast, accurate answers from
your network and other experts worldwide.
• You can also ask question privately that will not
appear on the site, and is instead delivered as a
message to the specific connections you chose.
32. • The company page can be used to build business
connections, to post jobs, and as a research tool to
find out about someone before you do business with
them / employ them / start work for them.
• To Create company page, go to the profile and click
on companies. On the right hand side navigation you
will find create/add a company option.
33. LinkedIn is world’s largest professional network.
150 million users worldwide.
• To Build business connections
• Can Create Group
• Group Discussion
• Answer
• LinkedIn makes it much FASTER, CHEAPER and EASIER to find and
communicate with exactly the right people.
38. How to do…
• Tweet Promotions
• Building Follower Network
• Handle
• Expandable Tweets
39. How to use Twitter account for
Business?
• Visit twitter.com and click on click the big
“Sign Up” button (http://tinyurl.com/2t55h4)
• Tweet Promotions
• Building Follower Network
40. What is Tweet Promotion on Twitter?
• Promoted Tweets is ad platform on twitter.
• You can start advertising on twitter with this
link… (http://tinyurl.com/cnslwph)
• Promoted Tweets are priced on a Cost-per-
Engagement (CPE)
41. How to Build Follower Network on
Twitter?
You find your friends and colleagues, you find
people who are interested in what you have to
say, and after a while, you eventually build a
network of people who are truly interested in
what you do.
42. What is Handle on Twitter?
• Twitter handle is username and displayed in
the profile url.
43. What is Expandable tweets on Twitter?
Giving more than 140 characters
Expandable tweets on twitter will enable users to see previews depending on the type
of content in a tweet.
45. How Twitter is effective for marketing?
With 500 Million users Twitter can –
• Build brand awareness
• Spread the latest news about the company
• Have new blog post to tell others
• Know who are talking about your company
50. How to do…
• YT Video Posting & Promotions
• YT Channel Development
51. How to create YouTube account?
• With Google account you can access YouTube
account.
• After signing you can create channel from the right
navigation menu option.
52. How to develop Channel on YouTube?
From your profile page you can create channel in
YouTube.
• Update your Profile
• Have channel information setup
• Customize your channel
• Channel title and tags
• Themes and Colors
• Modules
• Latest video
53. YouTube Video Posting & Promotions
• Posting on YouTube is uploading video.
• YouTube have option to auto share on
Facebook, Twitter and Google Reader, even you can
add your blog on it.
• Placing videos on social network site is the best way
to promote them virtually.
54. How YouTube is effective for
marketing?
• Great way for SEO.
• Portable videos- you can carry your videos anywhere.
59. How to create Pinterest Account for
business
• Pinterest does have a lot of potential for marketing a
business.
• With Facebook or Twitter’s account you can login to
Pinterest account.
• Launch a pin theme and make pin boards.
60. How Pinterest is effective for
marketing?
• Show visuals like info graphics and data charts.
• Ebook, ecovers.
65. How to Flickr account?
• You can sign in to Flickr account from your yahoo
maid ID.
• You can also sign in to Flickr from Facebook or
Google account.
66. How Flickr is effective for marketing?
With 131 million users, Flickr can –
• Advertise your company, products, services, etc.
• Find and join appropriate groups and share your photos
in those groups.
• Link prominently from your web site to your Flickr photo
stream.
• You can also upload videos.
67. Flickr Glossary
• Favorites
• Archives
• Explore Analog
• Flickr Clock
• Gallery
• Group
• Map
• Photo stream
• Set
• Stats
• Tag
• The Commons
70. How to create SlideShare for business
account?
Sign up for SlideShare to start with
(http://tinyurl.com/ckadmtk).
71. SlideShare platform for Document
Sharing/Marketing
With SlideShare you can make connections, increase
the reach of your presentations, view presentations
you didn’t have the opportunity to attend, and
market your work on the Internet utilizing inventive,
interactive solutions.
72. How SlideShare is effective for
Marketing?
With 74 million users SlideShare can organize -
• Webinars
• Online Presentations
