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serramedia.com




Powering local publishers, building community
  for local news, information and shopping.
Problem: Fragmentation
 Information overload?
 What’s going on in your
 town or neighborhood?
Problem: Fragmentation
 Information overload?
 What’s going on in your
 town or neighborhood?


                           Targeted market
                           Fragmentation is
                           expensive, inefficient
Solution: Newsgarden




Geographically organized local news, blogs.
HOW IT WORKS




               Publisher’s web site
HOW IT WORKS


                                      Local blogs,
                                       other sites




               Publisher’s web site



                   User content,
                   social networks
HOW IT WORKS


                                      Local blogs,
                                       other sites




               Publisher’s web site



                   User content,
                   social networks      Newsgarden
Solution: TownLuxe




New product. New market. Same technology.
Newsgarden    TownLuxe      WhereToGo




Local news,   Shopping      Community
blogs, user   for styles,   voting on
content       bargains      what to do
Newsgarden    TownLuxe      WhereToGo




Local news,   Shopping      Community
blogs, user   for styles,   voting on
content       bargains      what to do




       Local Advertising
Newsgarden    TownLuxe      WhereToGo




Mobile
         Local news,   Shopping      Community
         blogs, user   for styles,   voting on
         content       bargains      what to do
Web



                Local Advertising
Newsgarden    TownLuxe      WhereToGo




 Mobile
          Local news,   Shopping      Community
          blogs, user   for styles,   voting on
          content       bargains      what to do
  Web



                 Local Advertising

Hosting, community management provided.
Team
Mark Briggs
  CEO and co-founder
  15 years in industry
  Author, thought leader




                           Briggs speaking in Denmark
Team
Mark Briggs
  CEO and co-founder
  15 years in industry
  Author, thought leader
Glenn Thomas, co-founder
  Smashing Ideas,
  DoubleClick, Jagtag
Scott Falconer, CTO
Advisory Board
                           Briggs speaking in Denmark
Questions?


serramedia.com

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Serra Media overview

  • 1. serramedia.com Powering local publishers, building community for local news, information and shopping.
  • 2. Problem: Fragmentation Information overload? What’s going on in your town or neighborhood?
  • 3. Problem: Fragmentation Information overload? What’s going on in your town or neighborhood? Targeted market Fragmentation is expensive, inefficient
  • 5. HOW IT WORKS Publisher’s web site
  • 6. HOW IT WORKS Local blogs, other sites Publisher’s web site User content, social networks
  • 7. HOW IT WORKS Local blogs, other sites Publisher’s web site User content, social networks Newsgarden
  • 8. Solution: TownLuxe New product. New market. Same technology.
  • 9. Newsgarden TownLuxe WhereToGo Local news, Shopping Community blogs, user for styles, voting on content bargains what to do
  • 10. Newsgarden TownLuxe WhereToGo Local news, Shopping Community blogs, user for styles, voting on content bargains what to do Local Advertising
  • 11. Newsgarden TownLuxe WhereToGo Mobile Local news, Shopping Community blogs, user for styles, voting on content bargains what to do Web Local Advertising
  • 12. Newsgarden TownLuxe WhereToGo Mobile Local news, Shopping Community blogs, user for styles, voting on content bargains what to do Web Local Advertising Hosting, community management provided.
  • 13. Team Mark Briggs CEO and co-founder 15 years in industry Author, thought leader Briggs speaking in Denmark
  • 14. Team Mark Briggs CEO and co-founder 15 years in industry Author, thought leader Glenn Thomas, co-founder Smashing Ideas, DoubleClick, Jagtag Scott Falconer, CTO Advisory Board Briggs speaking in Denmark