These are slides from a presentation by Mark Briggs at an regional conference for the Society of Professional Journalists in Pittsburgh (March 15, 2008).

1. Journalism 2.0
Mark Briggs | The News Tribune
Eye on the Future 1

2. Future Set
✦ It’s a mobile, global world
✦ Think globally; report, produce and edit locally
✦ Glimpse emerging interactive/digital trends
✦ Journalism | community | news | information
Eye on the Future 2

3. Why is Digital Exploding?
✦ Global interconnectedness
✦ Global communication, conversation
✦ Participatory and user generated media
✦ Creating an ongoing conversation around a brand, an idea, a
shared experience -- social capital
✦ Mobile reach and experience
Enhancing product-based interaction — tablets, kiosk
Journalism 2.0
✦ 3

4. Global Interconnectedness
✦ Information/Data Everywhere
✦ Automation of Data Feeds
✦ Multiple Display Points
✦ Multiple Audience/Brand Interaction Points
Journalism 2.0 4

5. Global
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Communication
Communication
✦ Global Companies
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are needed to see this picture. ✦ Global Audiences
✦ Speed of Diffusion
✦ Local Understanding
Journalism 2.0 5

6. Participatory Media 1
10
✦ Media is Everywhere
✦ 1-10-100 Rule*
100
✦ 1 Creator
✦ 10 Synthesizers
✦ 100 Consumers
✦ Fluid changes in media
participation from Creator to
Synthesizer to Consumer
* via Bradley Horowitz, Yahoo
Journalism 2.0 6

7. Core resources
If the Internet teaches us anything, it is that great
value comes from leaving core resources in a
commons, where they're free for people to build upon
as they see fit.
- Lawrence Lessig
Journalism 2.0 7

8. Social Capital
✦ “The advantage created by a person’s location
in a structure of relationships”
✦ Becoming the “trusted center” and/or
becoming allied to the “trusted center” through
digital communication
✦ Leveraging networks to build the brand
✦ Trust guides - the importance of transparency
Eye on the Future 8

9. Beyond Storytelling
Explain Experience
Inform Engage
Episodic Encyclopedic
Text Sound / image
Read it Play it
Column Creative design
Journalism 2.0 9

10. Did you know ...
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11. RSS
Really Simple Syndication
Merchants of information
Data obese vs.
information starved
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12. Journalism 2.0 12

13. Any questions?
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14. Multimedia Video
Audio
Photography
Graphics
Text
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15. Multimedia
Does it have an audience? Who is it?
Do we have the resources? Specifically who and
how will it get done?
Will it provide a service to the reader and/or
have a long shelf life?
Journalism 2.0 15

16. Text journalism
Breaking news | News updates
Blogging | Reverse publishing
Liveblogging
Journalism 2.0 16

17. Breaking news
Simple declarative sentences - with style
Stop and send
Tell readers what you don’t know
Tell readers there will be more
Journalism 2.0 17

18. Blogging
Reverse publish blog posts in print
(with comments)
Include photos, screenshots or other art
Get creative and have fun
Journalism 2.0 18

19. Liveblogging
Use at events readers already know about
but can’t get to
Create and update a single post
Include photos
Run comments in next day’s print coverage
Journalism 2.0 19

20. Headlines
Search engine optimization (SEO)
Two audiences: readers and robots
Web headlines have no friends
What keywords would you use?
Be conversational, engaging
Journalism 2.0 20

21. www.journalism20.com
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