Presentation on how on how to start using Social Media as part of your Online Marketing strategy, in three easy steps. Or: How to reach the widest audience at the lowest cost.

1. Online Marketing . Or: How to reach the widest audience at the lowest cost . KCI Online Marketing Meeting October 27th 2009

7. Why is this hype important to us ?

8. Basically,

9. it’s not just a hype .

10. TV: 22,000,000 WEBSITE: 4,900,000 MAGAZINE: 2,400,000 TWITTER: 2,500,000 FACEBOOK: 1,000,000

11. 76% Of US adults 18-24 uses Social Media Research done by University of Michigan in March 2009 Image by:

12. 39% Of all US adults 18-24 share photos, videos, presentations or other media online Research done by University of Michigan in March 2009 Photo by JD Pilgrim

13. 39%

14. 18% Increase of turnover at companies that used social media in 2008. Research done by EngagementDB in July 2009

15. 21% Of all medical patients use Wikipedia to gather more information abou t their illness . Research done University of Michigan, March 2009

16. 46% Of them uses other online health portals to get more information . Research done University of Michigan, March 2009

17. Research done University of Michigan, March 2009

18. People put a great amount of trust in the internet.

19. Would you put more trust in a company or in an actual human being ?

23. Ok, but how should i get started ?

24. 1 Keep an eye on things

35. 2 What do you want to achieve ?

36. What is your primary objective ?

37. Direct contact with your audience .

38. Content Creation.

39. Learning and innovation .

40. Drive more traffic to your website.

41. 3 Join the conversation .

42. Start your own Twitter or Facebook page.

45. Give advice on Twitter .

47. Give expert help on any social medium.

50. Connect technology to social media.

51. Create a Linkedin group for your company to share knowledge .

53. Use a microblog tool as a backchannel during an event .

56. Livestream this presentation.

58. Start your own Social Medium.

61. STOP ! I can’t start doing ALL of that..

62. Ok. So start here :

63. Research which blogs / social media are most relevant to your customers

64. And start with 3 projects.

65. Develop a content-strategy: What do you want to communicate ?

66. Who will do the talking ?

69. Develop Social Media guidelines

70. Develop a PR policy for blogs

71. Courtesy Shink Comm.

72. Watch this presentation again: slideshare.net/ marjolijn Or contact me on Twitter: twitter.com/ marjolijn