Social Media in Manufacturing. Corporate training program for social media beginners.

1. Mariya Newman

2. What We Will Cover Today
 Social Media Strategy for B2B Companies
 Polymet’s Current Social Media Presence
 How You Can Help
 Twitter
 LinkedIn
 Social Media Policy

3. Why Use Social Media in
B2B?
 Improves SEO by using multiple social sites
 Drives traffic to the website
 Builds relationships
 Makes your company more personal
 Generates leads
 Creates brand awareness

4. Polymet’s Social Media
Tools
 Polymet’s Blog
 Facebook Page
 YouTube Channel
 Twitter Account
 LinkedIn Company Page

6. WARNING!!!
Would you put it on the cover of the
New York Times? If no, then…
DON’T POST IT!!!

7. How You Can Help

8. Twitter
Twitter is a microblogging
service that allows you to
send a message about
“What’s happening?” in
140 characters, known
as "tweets"

9. What to Tweet
 Company news, PR, blog posts
 Industry articles, news, quotes
 Trade show live coverage, booth pictures
 Special offers and exclusive promotions
 Tips on how to use Polymet’s products

10. Twitter 101
www.twitter.com

11. Home Page

12. Profile Page

13. Engaging Technics
 Following
 Sending @replies
 Re-Tweeting
 Using the #tag (Hashtag)

14. Following
Following someone on Twitter means:
 You are subscribing to their tweets
 Their updates will appear in your timeline
 That person has permission to send you
direct private messages

15. Who to Follow

16. Sending @replies
 A reply is any update posted by clicking
the "Reply" button on another Tweet
 Replies to you will show up in your
@PolymetCorp tab on your homepage
(@mentions)

17. @mentions on Twitter

18. Sending @replies

19. Re-Tweet
The re-tweet (or “RT”) allows Twitter users to
share the best links, tweets, and interesting
facts they find from others users

20. Tweet and Re-Tweet

21. Using #tag
Hashtag = # before relevant
keywords
Used to spread and categorize
information on Twitter

22. #tag Examples

23. Rule to Remember
Don't #spam #with #hashtags

24. Mobile Tweeting

25. Twitter Lingo Review
 Tweet – 140 character or less post on Twitter by
Twitter users
 Re-Tweeting (RT) – act of sharing someone
else’s tweet with your followers
 @reply - tweet directed to another user in reply
to their tweet

26. Twitter Lingo Review
 @mention – any tweet that contains @username
anywhere in the body of the tweet
 #tag (hashtag) - # symbol before a relevant
keyword
 Following - subscribing to other Tweets as a
follower

27. WARNING!!!
If you wouldn’t want what you post on your
social media sites to be printed on the
front page of the New York Times then
DON’T POST IT!!!

28. How You Can Help
Part 2

29. LinkedIn
 World’s largest professional network
 Enables you to connect with your
customers, vendors and colleagues
 Generates new leads
 Increases Polymet’s visibility online

30. LinkedIn 101
www.linkedin.com

31. LinkedIn – Profile Settings
 Link to your company’s website and LinkedIn
company page
 Add a photo
 Make your public profile visible to everyone
 Update your experience at Polymet with a
brief company description
 Periodically update your status

32. LinkedIn – Building Your
Network
 Add your clients and vendors to your network
 Check your contacts and their connections
 Join LinkedIn groups relevant to your industry
and participate in conversations

33. LinkedIn – Adding Contacts

34. LinkedIn – Searching
Contacts

35. LinkedIn Groups
 Join groups that are relevant to your industry
where you can contribute or learn
 Start discussions on items relevant to the
group
 Comment on discussions where you have
something to say
 Check for group members that you may want
to add to your network

36. LinkedIn Groups
Search

37. LinkedIn Groups –
Starting a Discussion

38. LinkedIn Groups –
Leaving Comments

39. WARNING!!!
Once it’s published, you can’t bring it back!

40. Social Media Etiquette
 Be respectful
 Demonstrate what you know
 Be responsive
 Think before posting
 Consider your audience
 Speak for yourself
 Don’t participate in a fight
 React first to your own mistakes
 Bring value

41. Social Media Policy