Leveraging Linkedin for Nonprofits emphasizes the importance of using the Linkedin platform to garner support, rally new advocates, and create discussion using Linkedin Groups.

1. Leveraging
Linkedin
for your Nonprofit
Marissa Wasseluk
New Media Associate
Community Media Workshop
http://www.linkedin.com/in/mpwasseluk

2. Today’s Goals
• Understand new ways to reach out to
advocates
• Learn how to create and optimize your
organization’s company page
• Understand the creation and use of
Linkedingroups and effective audience
engagement through Linkedin

3. The Importance of Linkedin

4. The Importance of Linkedin
• Puts your nonprofit in front of new donors
• Connects corporate donors to your cause
• A new and different social channel that
provides new opportunities of exposure!

5. Linkedin Best Practice:
• Build your presence
– Create and claim your organization’s page
– Have all employees, board members, and
volunteers link to it in their individual profiles
• Follow and share your company page

6. Your Organizational Page
• Creating your page
– What you’ll need
• A Linkedin Account
• An company-owned e-mail domain
• Your organization logo
• A 4-line organization overview / mission statement
(preferably containing an “ask”)

7. Your Organizational Page
• Creating your page

8. Your Organizational Page

9. Your Organizational Page

10. Your Organizational Page

11. Your Organizational Page
• Optimizing your page
– Take advantage of all social features
• (edit your settings to connect)
• Show your blog posts
– Keep it as professional and complete as possible
• Logo, description, website link, put your org in the
correct category

12. Adding Updates to
Your Organizational Page
• You can only update your organization’s status
if you are admin of your organization’s page!

13. Adding Updates to
Your Organizational Page
To add administrators to your page, find theadmin toolsbutton on the
right-hand side of your organizational page and click edit.

14. Adding Updates to
Your Organizational Page
The first thing you will see is the heading
Company Pages Admins
Click the option that says
designated users only
A box will appear wherein you can type the names of people you are
connected to in your organization.

15. Adding Updates to
Your Organizational Page
The people you chose will be admins of your organizational
page and will see the status box (as seen below) any time
they view the organization’s Linkedin page from their
personal account page.
They now wield the power to update the organization’s
status on Linkedin.

16. It All Comes Back to You!
• Create an InMap to view where your
connections are
– http://inmaps.linkedinlabs.com/
• Make sure your connections see how you’re
connected to your org and other orgs.
– Add volunteer work & causes!

17. Linkedin Best Practice:
• Treat Linkedin like Facebook (but you know,
with that air of professionalism)
• Have a clear heading and succinct summary

18. Reaching Out to Advocates
• Connect connect connect!
• Ask! Ask! Ask!
– Mobilize your ambassadors!

19. Reaching Out to Advocates
• Encourage your staff to complete their profiles
and connect

20. Reaching Out to Advocates
• Using a group
– Connect people interested in the same subjects
– Make announcements and updates to like-minded
people
– Connect people in the same geographic region
– Relate to a professional organization
– Position you and/or your organization as a
Thought Leader

21. How to Create a
Linkedin Group

22. How to Find & Use
a Linkedin Group
• Groups allow you to connect with like-minded
people
– Same passions!
– Same hobbies!
– Professional associations!

23. Q&A