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The Ever Changing World of Facebook - Facebook Marketing session 3 of 3

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Mari Smith
Mari Smith

Facebook has grown tremendously since the authors began writing their book on Facebook marketing. It is now the largest social network worldwide with nearly 500 million active users. Facebook has also made major changes to how users interact with pages and how third party websites can integrate Facebook data and features. However, these changes have also raised concerns about privacy as more user data is now publicly available by default.

Tecnologia
1 de 19
The Ever Changing World of Facebook Mari Smith Chris Treadaway 17 June 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Housekeeping
Since we started writing the book…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],… Facebook has become ubiquitous…
[object Object],… now dominates US media markets…
… has changed Media Consumption...
2009 – from page 39 of Facebook Marketing An Hour a Day … and is slowly taking over the World
June 2010 … and now is taking over the World
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],But not without making big changes
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Open Graph
Social Plugins
Fans Out, Likes/Recommends In
[object Object],[object Object],[object Object],[object Object],Admins can be removed!
Mainstream Concern?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Privacy Flap
Simplified Privacy Settings
Changes to Insights
The Creepy Facebook Insignia – d8
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank You!

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