http://marismith.com/infusioncon -- Mari Smith's notes from her keynote at Infusionsoft's annual conference, InfusionCon. March 27-29, 2013 in Scottsdale, Arizona.

1. presents
Bridging the Gap :
MARI SMITH How To Master
Social Media Thought Leader
The Social Web
In 5 Easy Steps
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2. #ICON13
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3. The World:
Smaller
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4. Facebook Graph Search
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5. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith

6. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith

7. Faceb oogle?
Image credit: TechCrunch
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8. 1. Clarity – FOCUS!
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9. Example –
RealMenRealStyle
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10. Design – eye-catching
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11. Personal Profile
vs.
Fan Page?
~500k!
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12. 2. Authentic
VOICE
Online / Offline
CONGRUENCE
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13. Humanize
Corporate Culture
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14. @Zappos_Service
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15. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith

16. @Infusionsoft
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17. @ExactTarget
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18. “Brandividual”:@ScottMonty
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19. 3. Content
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20. A uthority :
root wor d = A uthor
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21. Repurpose content
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22. Give away
your best stuff
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23. Outside
business hours
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24. Data Overload
“90% of data in
the world today
has been created
within the last two
years.”
Source: IBM
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith

25. Curation tools
Spundge.com Trap.it
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26. 4. Engagement
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27. Engagement is Queen!
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28. Mari says…
“Content is KING,
but engagement is
QUEEN
and she rules the
house.” @ marismith
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith

29. Socially Devoted
New standard of customer care
in social media
• Open to fans (wall on for
fan/visitor posts)
• Respond to >65% of
questions on your fan page
• Respond in a timely manner
Source: sociallydevoted.socialbakers.com
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith

30. Outreach
superfans & influencers!
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31. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith

32. Genuine, Passionate
Caring
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith

33. I've learned that people
will forget what you
said,
people will forget what you
did,
but people will never forget
how you made them
feel . ~Maya Angelou
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith

34. 5. Conversion
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35. Promotion – 20/80
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36. Clear offers, CTA’s
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37. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith

38. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith

39. Recap
1. Clarity & focus
2. Authentic Voice
3. Content
4. Engagement
5. Conversion
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith

40. Takeaways
• Content is KING; engagement is QUEEN.
• Curate “OPC”.
• Post/share every day.
• Repurpose your content.
• Be systematic. Use a Content Calendar.
• Delegate as much as possible.
• Add YOU in the engagement: humanize!
• Strive for EXCEPTIONAL customer service.
• Keep it FUN!
• Ask for the sale!!
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith

41. got questions?
Connect with Mari on these sites:
Facebook: www.facebook.com/marismith
Twitter: @marismith
Google+: www.google.com/+marismith
LinkedIn: www.linkedin.com/in/marismith
Mari’s website: www.marismith.com
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith