Course slides from the MIT IAP course on Experience Design, January 12-14th, that Nadya Direkova and I led.

1. Experience Design MIT IAP Term Page © 2008 Razorfish. All rights reserved. January 12-14, 2009

2. What is Experience Design? Page © 2008 Razorfish. All rights reserved.

7. How does it work and what will we learn about it in the next few days? Page © 2008 Razorfish. All rights reserved.

8. There is an Established, Evolving Approach 1. Problem Definition 3. Secondary User Research 5. Persona Definition 6. Flows + Storyboards 7. Site + Taxonomy Maps 8. Wireframes + Comps 9. Usage Testing 4. Competitive Research 2. Primary User Research

10. Wireframes Are a visual representation of a web page’s key content elements and how they are displayed to the user. Elements may include navigation, content placement and interface controls. The wireframe is not intended to capture every item on a page or represent the creative design. Rather, it is a skeletal depiction of what the page will ultimately contain and how those pieces will be laid out. Page © 2008 Razorfish. All rights reserved.

11. Sitemaps Sitemaps provide an overview of website content in a manner similar to the table of contents page in a book. Sections and pages are typically listed according to narrative flow, alphabetically or by chronology. The home page appears at the top, with secondary and tertiary-level pages below. Page © 2008 Razorfish. All rights reserved.

12. Storyboards Storyboards are simple, illustrative descriptions of the key interaction points that occur during a specific process or flow and between a user and the product or UI. They provide a quick, sketch-based way to explore what’s important about a product’s design and what elements will enable and create flow within it, without distracting the team with the overwhelming details of individual page design. Page © 2008 Razorfish. All rights reserved.

13. Research Methodologies Any good design process requires research to understand a subject and to test hypothesis about an approach to a subject. It’s important to know and employ a wide range of methods to find the right answers or know where to keep on searching. Page © 2008 Razorfish. All rights reserved.

15. Wrap-Up Page © 2008 Razorfish. All rights reserved.

17. Typical Experience Design Careers (today) Page © 2008 Razorfish. All rights reserved. Established Evolving

18. For Further Exploration Page © 2008 Razorfish. All rights reserved. Razorfish Resources Industry Resources Razorfish Digital Design Blog http://www.digitaldesignblog.com/ Razorfish Going Social Now Blog http://www.goingsocialnow.com/ Our Twitters/Profiles http://twitter.com/marisagallagher http://twitter.com/ TED Conference: http://www.ted.com/ Favourite Website Awards: http://www.favouritewebsiteawards.com/ Ad Age Creativity Online: http://creativity-online.com/ Under the Radar Blog: http://www.undertheradarblog.com/ Mashable: http://mashable.com/ TV: http://newteevee.com/