1. SlideShare for LinkedIn Talent
Solutions
Marisa Wong, Managing Editor - SlideShare
©2013 LinkedIn Corporation. All Rights Reserved.

2. 1. Intro to SlideShare
2. SlideShareValue Props
3. Best Practices
4. #CultureCode Campaign
5. Q&A

3. Discover content through people and
people through content.

4. SlideShare
The largest Professional Presentation
Community on the Web.
60MM+ Visits
Per Month

5. 15+ Million Presentations on SlideShare
Supported Content:
• Presentations
• Infographics
• Documents
• Videos

6. 70%!

7. +
Visual Content
The SlideShare Secret Sauce
SEO

8. Why Use SlideShare?

9. #1. Gain Exposure
Search + long-tail traffic

10. #2. Resonate w/ Audience
• Rich media shares on LinkedIn get 2.5X more
comments and 2.7X more likes
• Visuals are processed 60,000X faster in brain
than text
Power of visual content

11. #3. GoViral
Embed share

12. #4. Generate Leads
Lead gen form embedded links

13. Best Practices Use Cases

14. Showcase Knowledge
Hub for sharing company expertise

15. Thought Leadership
Curate share professional content

16. Employee Branding
People connect with people

17. Creative Recruiting
Fun job postings

18. Paid Promotion
SlideShare ads and sponsored updates on LinkedIn

19. Promote Culture
#CultureCode campaign
slideshare.net/culturecode
“When you get the culture right,
all things are possible.”

20. Thank you.
blog.slideshare.net
slideshare.net/culturecode