3. WHAT IS RESPONSIVE
DESIGN?
• Responsive design is a
technique that uses fluid
grids, media queries and
flexible images.
•A strategy/tool.
• Not a cure for all ills.
• http://www.abookapart.com/
products/responsive-web-
design
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4. I WANT TO SEE SOME EXAMPLES.
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15. • Fluid stretches but doesn’t deliberately arrange.
• Adaptive is break point based
• Responsive is range based.
• There is overlap. Semantics overlap.
• Both are an extension of Universal Design.
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43. • More adaptable.
• Design once, deploy everywhere
• Maintains aspect ratios
• Saves time in long run
• More future proof
• Less time and money over the long haul
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47. • Can be difficult to port over to existing complex sites
• Need to breakout of the one-off mindset
• Not necessarily supported cross browser
• Serving up media can be challenging.
• Potential bandwidth issues.
• May be more time up front (particularly at first)
• Addressing non-responsive plug-ins
• Navigation
• Tables and forms
• Sidebars
• Selling stakeholders on the process
• Advertising
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52. HOW MUCH TIME, MONEY
AND ENERGY DOES IT TAKE
TO MAKE A SITE RESPONSIVE?
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53. IS IT WORTH IT?
• It all depends on your time, money and energy.
• Is your orientation primarily desktop or mobile?
• Most of all your clients/organization and customers/visitors.
• It all depends on the complexity of your site.
• Advertisers
• Third party plug ins
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56. TRICKS
• Start with mobile first if
doing from scratch
• Small usable Fat Finger
changes for pre existing
complex sites
• Fix worst offending
problems anyway that you
can in different contexts.
• Display tables inline or
reformat as spans or divs
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57. OPINIONS
• Don’t leave things out.
• Give the visitor more actual
control.
• Allow to choose the context
or task
• Load media on demand
(images, slideshows, galleries,
videos)
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58. TOWARDS A NEW MINDSET
• Pay now or pay later.
• Responsive design may not
work for you. But you will
need to find something that
does.
• Responsive design is less a
technique than a mindset.
• Instead of pixel perfect,
priority perfect.
• Eyes on the prize - Usability
and Engagement.
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