The Social Media Toolbox

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This resource is for student journalists, whether they are just getting started with social media or wanting to build on what they already are doing.

Educação

JEA/NSPA Fall National Convention
Marina Hendricks | Newspaper Association of America | Arlington, Va.

November 16, 2012

Why?
Raise awareness of your
publication

Things to Consider

✤ What does our school community use?

Things to Consider

✤ What does our school community use?

✤ Are there restrictions on use?

Things to Consider

✤ What does our school community use?

✤ Are there restrictions on use?

✤ How do social media ﬁt into our program?

Things to Consider

✤ What does our school community use?

✤ Are there restrictions on use?

✤ How do social media ﬁt into our program?

✤ What revisions do we need to make to our editorial policy?

Benefits

✤ Expand coverage

✤ Traditional story package

Benefits

✤ Expand coverage

✤ Traditional story package

✤ Live tweeting (Storify later)

Benefits

✤ Expand coverage

✤ Traditional story package

✤ Live tweeting (Storify later)

✤ Facebook/Google+ updates

Benefits

✤ Expand coverage

✤ Traditional story package

✤ Live tweeting (Storify later)

✤ Facebook/Google+ updates

✤ Instagram/Flickr photos

Benefits

✤ Expand coverage

✤ Traditional story package

✤ Live tweeting (Storify later)

✤ Facebook/Google+ updates

✤ Instagram/Flickr photos

✤ YouTube/Vimeo video

Benefits
Explore emerging platforms
Teach new users

Benefits
Demonstrate mature behavior
Discourage cyberbullying

Good Reads

✤ High school media online (map and links)
http://www.jeadigitalmedia.org/high-school-media-online/

✤ High school media on Twitter (spreadsheet)
http://www.jeadigitalmedia.org/2009/04/02/high-school-media-on-twitter/

✤ High school media on Facebook (spreadsheet)
http://www.jeadigitalmedia.org/2009/11/06/high-school-media-on-facebook/

✤ JEA Digital Media
http://www.jeadigitalmedia.org/

✤ JEA Scholastic Press Rights Commission
http://www.jeasprc.org/

Good Reads

✤ Romenesko (media industry news)
http://jimromenesko.com/

✤ The Buttry Diary (digital media blog)
http://stevebuttry.wordpress.com/

✤ MediaWire/The Poynter Institute
http://www.poynter.org/category/latest-news/mediawire/

✤ Mashable (social media news/Web tips)
http://mashable.com/

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The Social Media Toolbox

1. JEA/NSPA Fall National Convention Marina Hendricks | Newspaper Association of America | Arlington, Va. November 16, 2012

2. Why Do Social Media?

3. Why? Go where your audience is

4. Why? Raise awareness of your publication

5. Why? Share extra material

6. Why? Model responsible usage

7. Things to Consider

8. Things to Consider ✤ What does our school community use?

9. Things to Consider ✤ What does our school community use? ✤ Are there restrictions on use?

10. Things to Consider ✤ What does our school community use? ✤ Are there restrictions on use? ✤ How do social media ﬁt into our program?

11. Things to Consider ✤ What does our school community use? ✤ Are there restrictions on use? ✤ How do social media ﬁt into our program? ✤ What revisions do we need to make to our editorial policy?

12. Things to Consider ✤ What does our school community use? ✤ Are there restrictions on use? ✤ How do social media ﬁt into our program? ✤ What revisions do we need to make to our editorial policy? ✤ Who is responsible for our social media?

13. Things to Consider ✤ What does our school community use? ✤ Are there restrictions on use? ✤ How do social media ﬁt into our program? ✤ What revisions do we need to make to our editorial policy? ✤ Who is responsible for our social media? ✤ How do we resolve staff conﬂicts?

14. Things to Consider ✤ What does our school community use? ✤ Are there restrictions on use? ✤ How do social media fit into our program? ✤ What revisions do we need to make to our editorial policy? ✤ Who is responsible for our social media? ✤ How do we resolve staff conflicts? ✤ How do we resolve audience conflicts?

15. Public Relations vs. Journalism

16.

17. Benefits of Social Media

18. Benefits Enhance reporting

19. Benefits

20. Benefits ✤ Expand coverage

21. Benefits ✤ Expand coverage ✤ Traditional story package

22. Benefits ✤ Expand coverage ✤ Traditional story package ✤ Live tweeting (Storify later)

23. Benefits ✤ Expand coverage ✤ Traditional story package ✤ Live tweeting (Storify later) ✤ Facebook/Google+ updates

24. Benefits ✤ Expand coverage ✤ Traditional story package ✤ Live tweeting (Storify later) ✤ Facebook/Google+ updates ✤ Instagram/Flickr photos

25. Benefits ✤ Expand coverage ✤ Traditional story package ✤ Live tweeting (Storify later) ✤ Facebook/Google+ updates ✤ Instagram/Flickr photos ✤ YouTube/Vimeo video

26. Benefits ✤ Expand coverage ✤ Traditional story package ✤ Live tweeting (Storify later) ✤ Facebook/Google+ updates ✤ Instagram/Flickr photos ✤ YouTube/Vimeo video ✤ Pinterest boards

27. Benefits

28. Benefits Explore emerging platforms

29. Benefits Explore emerging platforms Teach new users

30. Benefits

31. Benefits Demonstrate mature behavior

32. Benefits Demonstrate mature behavior Discourage cyberbullying

33. Advice

34. Advice Study other media

35.

36.

37.

38.

39. Advice Be professional

40.

41.

42. Advice Respond promptly

43. Advice Correct mistakes ASAP!

44.

45. Good Reads ✤ High school media online (map and links) http://www.jeadigitalmedia.org/high-school-media-online/ ✤ High school media on Twitter (spreadsheet) http://www.jeadigitalmedia.org/2009/04/02/high-school-media-on-twitter/ ✤ High school media on Facebook (spreadsheet) http://www.jeadigitalmedia.org/2009/11/06/high-school-media-on-facebook/ ✤ JEA Digital Media http://www.jeadigitalmedia.org/ ✤ JEA Scholastic Press Rights Commission http://www.jeasprc.org/

46. Good Reads ✤ Romenesko (media industry news) http://jimromenesko.com/ ✤ The Buttry Diary (digital media blog) http://stevebuttry.wordpress.com/ ✤ MediaWire/The Poynter Institute http://www.poynter.org/category/latest-news/mediawire/ ✤ Mashable (social media news/Web tips) http://mashable.com/

47. What’s Next?

48. Need Help?

49. http://hendricksproject.wordpress.com

50. Thank You!