Masterplan in Amman. Marimon Casas

1. Amman Diplomatic Quarter
- Vision and Project Components -
31st August 2005
a EuroPraxis Co.

2. Objectives of the document
 Present the conceptual vision of Amman Diplomatic Quarter
 Present the components of Amman Diplomatic Quarter
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3. Index
 Project Vision
 Project Components
 Project Boundaries
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4. Project Vision
Project Components
Project Boundaries
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5. Project Vision
Amman Diplomatic Quarter will be an exclusive mixed-use development which will
offer a place for living, a place for working and a leisure/retail centre
A place for living A place for working A place for leisure
A unique environment where high A distinguished location, and well A natural environment of great
earning families set up a first or equipped for setting up embassies, beauty, with shops and equipment
What is it? second home offices and celebrating meetings for the enjoyment of leisure time
and conventions
Jordanian families, immigrants, ex- Embassies, first rate national and Residents at ADQ and families with
patriates and the temporarily international businesses and liberal a high buying power in the area of
For whom?
displaced professionals influence
A hard-to-better life-style of luxury A location with class, with a A space for enjoyment alone or
What are and high quality of life complete offer of services and with with the family, with a wide range
they buying all the expected comforts of possibilities
from us?
ADQ offers the greatest quality of ADQ is well connected and has all ADQ is a pleasant and agreeable
life in Amman, the best the services and commodities environment, safe and with a
Why come to environment and high-quality required by the professional and varied range of training
ADQ? services to enjoy a desirable life- the diplomat, enjoying an open
style environment
Amman Diplomatic Quarter will be a landmark for Amman and a point of reference in
Jordan and the Middle East with respect to quality of life and the offer
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6. Project Vision
A place for living – Necessary elements
Well cared for urban and
Wide range of services Wide range of activities
architectural environment
Preserved natural Shopping area Nature areas
environment Restaurants and coffee Sports
First rate landscaping shops Ridding club
Easy mobility Sports facilities Cinemas
First rate urban environment Personal services Spa / Fitness
Security / Cleaning Services for the home
Pedestrian friendly International school
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7. Project Vision
A place for living – Experiences
Living in Amman Diplomatic Quarter
Phrases associated with the idea (spoken by a resident at ADQ)
• “At Amman Diplomatic Quarter I have found the quality of life
that I wished for”
• “I like to enjoy the tranquillity and the feeling of security that I
have at Amman Diplomatic Quarter”
• “The residences at Amman Diplomatic Quarter are first rate”
• “At Amman Diplomatic Quarter I can enjoy the services I need”
• “I like living in a place where nature has been preserved”
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8. Project VIsion
A place for working – Necessary elements
Well cared for urban and
Wide range of services Facilities for events Easily accessible
architectural environment
Preserved natural Security service Convention hall Good connection with
environment Transport (taxi, shuttle, Banquet hall railway network
First rate landscaping etc.) Meeting rooms Close to the capital city
Easy mobility Technical assistance Hotel Close to the airport
First rate urban environment Restaurants Serviced apartments
Catering service
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9. Project Vision
A place for working – Experiences
Working at Amman Diplomatic Quarter
Phrases associated with the idea (spoken by a professional working at ADQ)
• “The offices are perfectly equipped and we have access to the
latest technologies”
• “Amman Diplomatic Quarter is well connected with the
surrounding areas and the airport, while at the same time it is
separate from the hustle and bustle of the city”
• “Holding conventions and business meetings at Amman
Diplomatic Quarter is comfortable and everything is provided for”
• “In our spare time we have access to first-class restaurants,
exclusive shops and leisure offer”
• “At Amman Diplomatic Quarter I find a natural and architectural
environment of great beauty”
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10. Project Vision
A place for leisure – Necessary elements
Open spaces Shopping centre offer Wide range of activities
Preserved natural environment Top international brands Cinemas
First rate landscaping Variety of offer Equestrian club
Open areas to take walks and Parking area Sports facilities
practise sport in the open air
Restaurants, bars and Spa centre
coffee shops
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11. Project Vision
A place for leisure – Experiences
Enjoy your free time at Amman
Diplomatic Quarter
Phrases associated with the idea (spoken by a resident or visitor in ADQ)
• “At Amman Diplomatic Quarter we can enjoy being close to
nature”
• “I like going shopping in Amman Diplomatic Quarter, where I can
find top international brands and I enjoy all the comforts”
• “The leisure offer is wide and for all the family”
• “The restaurant offer at Amman Diplomatic Quarter is of a high
and innovative category”
• “Amman Diplomatic Quarter is a lively, pleasant and safe place”
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12. Project Vision
Project Components
Project Boundaries
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13. Project Components
Amman Diplomatic Quarter will be structured into 3 different but complementary
spaces
A place for living A place working A place for leisure
× ×
The
residential
area
“Forest
Plaza” × × ×
The park
×
The residential area will have a more private and secluded character than the
“Forest Plaza” and The Park areas, which will be more public
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14. Project Components
Residential area
The residential area will be exclusive and will contain embassies, luxury villas and
a 6 star hotel
 Different types of embassy may be found given the different needs of each
country. From the start three types of embassy have been considered:
Embassies  Big embassies, equivalent to double the size of a large villa
 Big embassies, equivalent to double the size of a large villa
 Standard villas
 Standard villas
 “Multi-delegation” buildings where different countries will share a single building
 “Multi-delegation” buildings where different will share a single building
 The residential offer at Amman Diplomatic Quarter will be first class and of great
variety, forming a space of great authenticity and quality. Within it three types of
residences will be found: palaces, large and medium sized villas
Exclusive
 The atmosphere in the residential area will be very peaceful, private, with a
Real Estate carefully maintained landscape, controlled circulation of traffic and a 24 hour
security service
 An first class international school at the service of the residents
 In the residential area the Boutique 6 star hotel (“hors classe”) will be found,
born out of the desire to become the best hotel in Jordan
Hotel
 This hotel will become an international point of reference with respect to luxury,
design and service
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15. Project Components
“Forest Plaza” (I)
“Forest Plaza” will be the heart of the development and will contain
accommodation offer, retail and leisure offer and offices
 The Hotel will be a luxury hotel (5 stars) managed by an international chain
Luxury
Hotel
 The hotel will manage convention and spa facilities as complementary products
 The Hotel will manage a number of serviced apartments which will be located in
Serviced a tower that will become the landmark of the complex
Apartments  These serviced apartments will be a luxurious form of accommodation with all
the amenities for the ex-patriate community
 There will be a first class Spa linked to the hotel and it will be accessible to the
hotel’s and serviced apartments’ customers and to day visitors
Other  There will also be a number of multi-screen high class cinemas
facilities  Residents may access the existing health club (Dune) located near to the
development
 There will be a Convention Center to hold meetings, conferences and conventions
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16. Project Components
“Forest Plaza” (II)
“Forest Plaza”’s will become the most dynamic and lively place in Amman
Diplomatic Quarter
 The shopping area at Amman Diplomatic Quarter will offer a wide selection of the
top international brands in all areas
Shopping
 The facilities will be first class, wide-ranging and with all the amenities
 In Amman Diplomatic Quarter high class offices will be found for rental
Offices
 The offices will meet international standards and will provide fantastic views,
design and the latest technologies
 The restaurant offer at Amman Diplomatic Quarter will be exclusive and first
class
Restaurants
 Different types of specialist restaurants may be found
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17. Project Components
The park
The Park will be a great open space which will form a unique natural environment
for Amman Diplomatic Quarter
 The existing pine grove will be preserved and cleaned-up in order to create a
park of great natural beauty
Green areas
 High quality landscaping and viewpoints will help to enjoy this unique
environment of autochthonous vegetation
 The Equestrian Club will be a social centre at Amman Diplomatic Quarter, where
Equestrian
it will be possible to enjoy a variety of equestrian disciplines
Club
 The park will have access to an area of the pine grove for the ridding of horses
Activity  Different circuits and paths will be created in order to take walks and practise
corridor sport in the open air
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18. Project Vision
Project Components
Project Boundaries
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19. Project Boundaries
All along the development there will be a mixed-use and mixed-typology
approach
GFH Land:
• Embassies
• Villas
• Retail offer
• Offices offer
• Leisure offer
• Luxury hotel
• Serviced Apartments
• Spa
• Convention Center
Municipality Land:
• Parc
H.M. the King of
• Activity Corridor
Bahrain Land:
• Equestrian Club
• Palaces
• Boutique 6 star hotel
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