For the University of Panteion (Athens) Msc Cultural Management Course: Cultural Marketing & Communication / Professor: Betty Tsakarestou

2. Corporate visions
A clear guide for current and future courses of action
Safety
a sense of
‘’Infrastructure and cities’’ security&comfort,
‘Cities are the key growth market of the future’ sustainability
Low and Medium Voltage
Green lifestyles
Mobility and Logistics
Rail Systems
Building Technologies ‘’Environmentally conscious
Smart-Grid
cities
A PEOPLES BUSINESS
A BETTER WAY PROFESSIONALISM that make efficient use of
SUSTAINABILITY DIVERSE DISCIPLINES AND
Turning Talk into Action CHALLENGE: COMPLEMETARY SKILS
energy and
Move the Smart City debate URBAN INVOREMENT ACCOUNTABILITY resources by utilizing
SHARING KNOWLEDGE
from merely an academic or esoteric discussion MAKING A DIFFERENCE FREEDOM FOR INNOVATION information technology’’
to a call for action PIONEERING INNOVATION
COMPAT THE EFFECTS OF CLIMAGE
CHANGE
HUMANISM
CHARITY More effective energy production
pollution reduction and
improved transportation systems
Building a sustainable city
through the development of a smart grid
Building Sustainable Cities
sustainable urbanization’
improved healthcare
‘citizen centricity’
more efficient electricity
‘intelligent infrastructure’
Citizen first distribution from diverse sources
Productivity effective water management schemes
Social-Environmental- better transportation
Financial Sustainability more efficient public lighting.

3. Russian Railways (RZD) fully
operational at ambient temperatures
as low as 40 degrees Celsius
Power distribution system in Hong Kong
Medium-voltag
2000 turnkey distribution substations with gas-insulated 11-kV medium-
voltage switchgeare distribution
Central control room monitors and coordinates all public
transportation in Vienna
Video cameras are used to observe traffic flows at key intersections.
These cameras are equipped with swivel and zoom functions. In case of
a traffic jam, an accident, or a truck losing its load, the traffic control
center can immediately implement corresponding traffic control
measures.
Electricity network of Wachtendonk
Crystal – in London (A sort of role model for Germany‟s energy transition)8,000 inhabitants get
about 80 percent of their electricity from photovoltaic systems or other
Siemens has opened its center for sustainable urban development in London. At sources of renewable energy. The picture shows a transformator station
the heart of the Crystal is the world's largest exhibition dedicated to the future of where local substations will stabilize the voltage.
cities. The building will serve as a conference center, urban dialogue platform
and center for technology and innovation.

4. Projects
Link to connect with the Europe-wide high-speed rail network
London to Paris : just two hours and 15 minutes
Engineering excellence
109km high-speed railway. High Speed 1 in London
Tunneling beneath 2,600 properties and under 67 bridges,
12km of surface railway,
600 pipelines and
four London Underground stations.
the longest-span, high-speed rail viaduct in Europe.
Soil from construction : link to sit unobtrusively low in the landscape
250 ha of new native woodland around the line.
Completed on time and within budget
Regeneration areas: north Kent and east London.
Helped to bring in over £10 bn of regeneration investment :
new quarters for London in Stratford and
King’s Cross/St Pancras and a new city in Ebbsfleet, north Kent.
A crucial part of London's 2012 Olympics
Opportunity for significant long-term benefits for the capital and the country
Optimum use of the available space: will be
The National Aquatics Center re-used for housing
the 'Water Cube' in Beijing
The Education Executive
The lower energy Agency in Groningen
consumption: use long-term
energy storage: Energy Next to it is an historic wood
storage 'coldness' : from the home to a rare species of bat.
ground and used for cooling. Bats are very sensitive to
Heat: from the ground and change in their environment.
Inspired by soap bubbles can be used for heating Wind studies: minimize the
five swimming pools (including a wave machine and rides) innovative ventilation change in wind conditions in the
a restaurant concept based : on wood.
seating and facilities for 17,000 spectators
unique geometry :highly repetitive and buildable, organic and
overpressure.
random
ETFE: 1% the weight of glass a better thermal insulator, around 20% of solar energy is trapped and used for heating
The daylight : saves up to 55% on the lighting energy required for the leisure pool hall. 46,000m2 of office space
Better thermal insulator than glass and thoroughly cleans itself with every rain shower
About 20% of the solar energy : heat the swimming pools and the interior area. A single-storey underground
Heat recovery from warm exhaust air for warming up the cold outside air (fresh air supply) car park : spaces for 675 cars
Beijing water solution: 80% of water harvested from the roof catchment areas, pool backwash systems and overland
flows: reduce the reliance and pressures on local receiving waters and the municipal water supply system
by discharging directly to the sewer system.
A public city garden situated on top of it
Ideally suited to the seismic conditions in Beijing and is arguably the most seismically-resistant building in the world.

5. Project
A brand new city in Paredes

6. Technology
•TelePresence in every home, office and school
•Remote control for homes' energy use
•Connection of all the building subsystems together.
Projects
Smart and Connected
Communities
Songdo, South Korea
Education
•Technology in every classroom
•Laptops in the hands of first graders
•Educational software
•Video technology (telepresence
technology)
Environment
•Windows have low U value: Reduces the amount of
sunlight keeps the energy of the heat or cooling inside
the building
•Buildings with LED lights
•Central home network system
•Solar energy
•Producing energy from processed human waste to run up
buildings and provide heating for residential units.
•Trap and store the rainfall
•Gray water is used back into the city to flush toilets, to
wash down streets and re-used in parks and industrial
facilities
•25 kilometers of bicycle lanes
•40% of the city is dedicated to open space and trees

7. „‟Creating an Environmentally Conscious City Model’’
Fujisawa Sustainable Smart Town
A model for an environmentally-minded
urban area
•A “green axis” of vegetation through the town
•“Wind paths” that take the wind‟s direction into
consideration
•Electric vehicle charging and sharing infrastructure
•Unobtrusive solar panels
•Urban planning scenarios that accommodate for all this
car sharing and energy storage
•In the home, smart appliances and energy generation
and storage hardware
•Energy generation and storage infrastructure for public
buildings and places
•Videocamera-based security system throughout the town
•Health: medical facilities, senior centers and a
pedestrian-friendly layout

8. Projects
Tokyo
This technology platform delivers
sustainable, economic and
Yixing / China / Smart Fish Farming secure electricity supplies
efficiently by integrating
generators and consumers.
“Smart grid” is a synthesis of
energy, IT and communications
infrastructure
Local farmers will be able to use their
mobile phones to monitor and control the
water quality of crab ponds in real-
time, and thus lower their energy
consumption, save labor, and enhance
productivity.

9. In ‘e-health Croatia’ project ,where
E-health Croatia’ project Ericsson cooperates with the
Croatian government, the results are
very encouraging. Greater Projects
efficiency, better organization, huge
savings on paper and hence
environmental protection, less
bureaucracy and inconvenience to
citizens.
A central information system that
connects all the data of
patients, hospitals and health care
professionals, pharmacies, insurance
companies and the Ministry of
Health. E-health is introduced.

10. Dubuque, Iowa: The first integrated
smart city
Interlocking systems that are watching the interaction
between water, electricity, and transport. This year,
the city launched the first phase of the program, the
installation of smart water meters in homes of 311
volunteers. The meters transmit consumption data to
the IBM servers every fifteen minutes, for which the
owners of the house can be updated directly. The
point was to see if their awareness use encouraged
to maintain
Singapore: Smart Cards
A smart card system (smart cards) for optimal routes,
schedules, minimized congestion by maximizing ridership,
Projects increasing the attractiveness of public transport and by
reducing fares.
Malta: The first world country with smart grid
The new smart grid taking into account the direct
connection of electricity and water, will create a Cumbersome paper-based
single system framework which will identify water processes with mobile handheld
leaks and electricity losses, allowing utilities to plan devices that relay information in real
their investments in the network by reducing time. The transition from insecurity to
inefficiency. Thus, the Maltese government can the security of residence is the main
provide to citizens better information in order to goal.
make smarter decisions about how and when they
consume energy, while the country can start trying
to replace polluting power generation using fossil
fuels to renewable rotating energy sources for the
future.

11. Using smart meters, the participants in the pilot program will
have the opportunity to understand in real time how much
electricity they consume. In this way we can adapt our
behavior and reduce the energy costs and ultimately we can
help to reduce CO2 emissions by 14% at least.
Bucheon City: From manually counting to real time The City of Stockholm gets out of a jam
data A road charging system that covers a 24-square-kilometer
area of the inner city with 18 barrier-free control points
A real-time information on traffic and alerts drivers to
equipped with cameras and a mix of payment channels. This
avoid congestion by giving them the opportunity to a project resulted in a 50 percent drop in morning traffic waiting
better flow understand. By eliminating manual time, an increase of 60,000 passengers per day in public
processes. IBM has achieved the collection and the data transportation ridership and an overall improved quality of life
traffic analysis. In this way the authorities are able to for the residents of Stockholm.
Projects
detect the traffic accidents, unusual activities on the
carriageway, and alert immediately the administrative
center in emergencies occasions. Parallel they achieved
the ability to a quickly search using video of criminal
activity.
From a web portal, bathers have access to
information on the quality and suitability of
the water.

12. Projects
•Effective use of it‟ s natural and energy resources, improving
Hyderabad, INDIA
the cities financial governance and it‟s citizens everyday life.
•Mobility
•Water Management and Re-use)
•Energy and CO2 applications
•Mobile water treatment plants
•GE‟s ultra filtration (UF)
• Membrane bioreactor (MBR) technology
•Install solar power systems on several schools and
universities
• Add 300 plug-in hybrid vehicles to the city‟s fleet,
•Bring a series of new technologies like home energy use
dashboards, smart appliances and smart-meter thermostats to
pilot programs in 1,000 city homes.

13. The Sustainable Connected Cities – Dublin
Install pollution and weather sensors on lamp posts, traffic lights and
buildings to log wind directions and speed to show the movement of
pollution. The city will get detailed data about the levels of harmful gases
such as carbon monoxide and fumes from cars’ exhaust pipes
A mobile app that allows the city to anticipate and react to major
events in the city such as flooding.
Programmes: The City Sensing and City Watch programmes combine the
use of:
Fixed and mobile sensors to create a real time picture of what happens
within the modern urban city environment.
A participatory sensing application for use on smart phones and
devices allowing citizens of the city itself to become participants in
developing technological innovations that will improve their
environment, transport systems and local services.

14. •• Create discrete digital information link. Link discrete digital information in vertical industries and integrate it in services to meet
the needs of local governments, enterprises, and the public.
•• Enhance data center usage. Ensure stable and reliable usage of data center for uninterrupted flow of digital information to cities
through a cost-effective software-hardware compatible platform.
•• Extend solution application. Meet data center application needs, such as new computing, by extending the Smart City cloud
computing solution.
Project

16. Energy
Solutions

19. Applications

20. Green Lifestyle

21. Smart Technologies

22. Dialogue Platforms

23. Aesthetics

24. Health facilities

25. Akrivi Giouleka
Katerina Vaimaki
Xristiana Neokleous
Maria Kourassani
Vivi Kopsia
Katerina Vlassopoulou