2. Brands live within the minds of consumers and are formed based on perceptions from usage and stories from marketing.
3. Where your brand story is told online: Your Website Listing Websites Social Media Content Participation Positive/Negative Customer Chatter Advertising Email Campaigns SEO
4. Consistency & Control Whether you are posting original content or commenting on other’s content, your tone and messaging should be consistent and align with your brand personality.
6. Use Social Media For: driving awareness lead generation viral marketing traffic driving communications SEO customer loyalty & retention listening & learning customer support networking establishing thought leadership
9. More importantly than the conversations you are having online, are… The conversations your customers are having about you!
10. Create a talkable brand: go above & beyond be proactive surprise, delight, give them something to talk about share & create valuable content ask (but don’t force, word of mouth is natural and organic)
12. If Facebook were a country, it would be the Third Largest In the world friends likers customization Wanna learn more? http://mashable.com/guidebook/facebook/
13. Do: Have conversations, track your Tweets, create lists Don’ts: Over-share, blast listings, aggressively follow and un-follow (avoid the fail whale Tools to check out: Twello, Twitter Karma, Hootsuite, Tweetdeck Wanna learn more? http://mashable.com/guidebook/twitter/
17. Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pictures (and give credit if necessary), promote your blog Don’t: Over-think it, plagiarize, worry if you aren’t business all the time or if you spell a word wrong (just fix it and move on) Check out: Activerain.com, Word Press, Page.ly, Stillisms.com