Personal Branding and the Olympic Athletes

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Presented by
Marieke Hensel

Quick Facts
Established in 2006
Employees: 12
Expertise: Digital Marketing, Strong focus
on Social Media, Online Media
relations&Web / App development
Audience: Millennial generation, local
brands, retail, events &restaurants

Personal brands
NicolettaIacobacci (Transmedia, TED
speaker)
Daniel Pink (international bestselling
author Drive, To Sell is Human)
Jack Kenefick (certified nutritionist, health
coach)
Kathi Kruse (social media consultant for
auto dealerships)

“The Art of Marketing is the art of
brand building. If you are not a
brand, you are a commodity. Then
price is everything and the low-cost
producer is the only winner.” – Philip
Kotler

What country are you
rooting for?

Mexico?

Mexican alpine skier Hubertus von Hohenlohe

Olympics
1. There are people in it to win it
2. There are people in it to participate

People are
famous, interesting, requested, favor
ed because of their unique story.
Stories are emotions.
People feel the story.
The promise.
The brand.
Feelings are forever.

http://www.youtube.com/watch?v
=nrZ_MFoWo00

Why Personal Branding?
•To stand out
•To attract the right opportunities

“Never, ever sacrifice
your personality for your personal
brand.” – Sally Hogshead

Personal Branding Process
Phase 1: THE BRAND – Discover your Brand
Phase 2: THE SYSTEM – Create your Marketing Success System
Phase 3: THE TOOLS – Create your Marketing Tool Kit
Phase 4: THE PLAN – Create your Brand Communication Plan
Phase 5: THE EXECUTION – Activate your Success

Discover your Brand
•Who are you?
•What do you stand for?
•What are your values, visions and your goals?
•What is your passion and your purpose?
•360 assessment
•Your Brand Story
Phase 1: The Brand

Google Brand Check

Adventure Affluence Agility Alertness Altruism Ambition Amusem
Assertiveness Attractiveness Awareness Balance Beauty Being t
best Belonging Bravery Calmness Camaraderie Care Carefulne
Celebrity Challenge Charity Cheerfulness Clarity Cleanliness
Cleverness Comfort Commitment Compassion Completion
Concentration Confidence Conformity Connection Consistenc
Contentment Continuity Control Cooperation Courage Creativ
Credibility Curiosity Daring Dependability Depth Desire Determi
Devotion Dignity Diligence Directness Discipline Discovery Discr
Diversity Drive Duty Dynamism Education Efficiency Elegance
Empathy Encouragement Endurance Energy Entertainment
Enthusiasm Excellence Excitement Experience Expertise Extrava
Extroversion Exuberance Fairness Faith Fame Family Fascination
Fashion Fearlessness Fitness Flexibility Focus Freedom Friendlines
Frugality Fun Generosity Grace Gratitude Growth Happiness
Brand Attributes

Create your Marketing Success System
•Define your Target Audience
•Research your Colleagues & Competition
•Position your brand
•What’s your entry product?
•Create your marketing system
Phase 2: The System

Phase 3: The Tools
Create your Marketing Tool Kit
•Written biography (up-to-date resume)
•Video get-to-know-you message
•Domain name
•Visual Identity
•Website
•Social Media presence

Phase 4: The Plan
Create your Brand Communication Plan
•Define content channels
•Create content themes

How to gain awareness?
•Awesome content attracts an
audience (Blog!)
•Participate / Reach Out!
•Advertising
•Pinterest

Social Media Process
They advocate for / share your brand
They engage with your brand
They follow your brand
Brand awareness

Social Media Success
ingredients
•Deliver Quality Content
•Showcase the brand & its values
•Community Engagement
•Easy to Share Content
= Content + Brand + People + Easy to Share

xxx

Phase 5: The Execution
Activate your Success
•28 days Launch to Success
•Filling the Pipeline
•Pick activities based on your strengths

Challenges:
•Show whoyou are, what you
stand for
•Share interesting content
•Stay Top of Mind
•Get your audience totrust (buy)
you

How to overcome challenges?
•Understand yourself, your audience
& your offering
•Create a content plan
•Entertain and/or educate
•Conversations & follow up
•Lead them to buy/trust

Example: Kathi Kruse

Marieke Hensel
Branding Personality
714-747-9349
Questions?

“If people LIKE you they will listen to
you. But if they TRUST you, they’ll do
business with you” –ZigZiglar

Personal Branding and the Olympic Athletes

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