My toys direct -OMiG 29.1.2013 - Starting an E-Commerce Business by Ronan Walsh
1.
2. 29th Feb Company Formed
1st July Website Launched
October Won JCI Friendly
Online Business Award
October Shortlisted
eBusiness Spider Award
3. Achieved goal of owning my business
But
We have a long long way to go
4. 2010 - 36% Irish Shoppers shopped online
2011 - 42% Irish Shoppers shopped online
2012 - ?????? €420m in the run up to Christmas
76% of UK Shoppers
5.
6. Understanding who your consumer is.
Understanding your consumers decision journey is key to
generating relevant traffic & sales conversion