Ann Halloran from In-Tuition http://www.in-tuition.ie/

1. 5 Steps to Building a
Successful Online
Business
Ann Halloran

3. 5 Steps to s Successful Online Business
Identifying Your Niche
Building Traffic
Growing a Loyal Online Customer Base
Promoting Your Brand
Developing a Monetisation Strategy

4. Purchase of Goods Online

5. Online Marketing Budgets - Ireland
Source: Amas

6. Step 1. Identifying Your Niche
Want to bring a
successful offline Have you specific
business online? knowledge/skills
that you could
What are you promote online?
passionate
about?
Who is your
customer?
What can you offer
that is unique?

7. Step 2: Building Traffic
• Build Quality Content
• Select Good Keywords
• Well Structured Internal
Links
• Quality Inbound Links

8. What Works Online?
Visitors want information..

9. Keyword Focused Content Pages
• Lets search engines and visitors know what your
site/page is about
• Main Keyword in:
– File Name (shown at top of browser)
– Page Title (shown on browser tab)
– Keywords (header section)
– Description (shown on search results page)
– Headline
– 1st paragraph
– Content

10. What Prospects Seek – Keywords

12. Step 3: Growing a Loyal Online
Customer Base
• Connect with your visitors
through your
words/audio/video
• Build a Subscriber List
• Be consistent with
Blogs/Ezines/Posts
• Find catchment areas

13. What Is PREselling?
• ..warms up your prospects by
building their trust and respect
for you
• ..gives visitors what they want
without "selling" to them
• i.e. builds relationships

14. CTA – Call To Action

15. Step 4: Promoting Your Brand
• Social Media:
LinkedIn, Facebook,
Twitter, YouTube,
Pinterest
• Donedeal, Adverts.ie,
Gumtree, Etsy.com
• Online Events/
Competitions
• Offline Promotion

16. QR Codes For Printed Media
• Allows fast access to your online business via.
app on smartphones

17. Step 5: Developing a Monetisation
Strategy
• What will you sell?
• How will you sell?
• When will you sell?

19. www.christinas-home-remedies.com
Alexa rank: 541 K

20. www.moonslipper.com
Alexa rank: 722K

22. www.everyday-vegetarian-recipes.com
Alexa rank: 891 K

23. Monetisation Options
• Offline sales
• Soft goods – e.g. Ebooks
• Hard goods
• Skype training/coaching/consultations
• Affiliate sales
• Sell advertising space to businesses in your
location/sector
• Amazon, Ebay
• Google Adsense, Chitika

24. As with an offline business..
Consider:
• Packaging
• Touch Points
• Sequential Selling
• Bundling
• What works

26. Reuse your material Compile as
ebook; sell on
site or
through
Clickbank
Post on article
Package e.g. 5
site such as
ezines into
Ezinearticles.
ecourse
com
Write
Monthly Compile as
Video content
and add to
Ezine hard book; sell
on site or
youtube/
through
website
Amazon
Post on
Share with
Facebook/
other sites
Twitter

27. 5 Steps to Growing an Online Business
Identifying Your Niche
Building Traffic
Growing a Loyal Online Customer Base
Promoting Your Brand
Developing a Monetisation Strategy

28. Building an Online Business Training Course
Launch Event
• Thursday 1 November
• 6.30 – 8pm
• ICE Group premises, Centrepoint, Liosban
Industrial Estate, Tuam Road, Galway (beside
Elverys)
• www.in-tuition.ie
• www.getabusinessonline.ie