This presentation is for the class on Concept Design in Metropolia University of Applied Sciences. 13.10.2011. Students are doing a YAMK degree in Media Production.

1. Concept Design Scenarios and Critical Artifacts Dr. Mariana Salgado 13.10.2011 Mediatuottamisen ylempi ammattikorkeakoulu tutkinto/ Metropolia

2. Feedback from the readings Feedback from the 6 HATS exercise Question from last class? Picture by Thomas Hawk

3. Scenarios

4. “ scenarios are stories ” John Carroll

5. John Carroll

6. They can have different formats ( text , video , story board )

7. They are used to create understanding within a group ( negotiations in a working team)

8. To set the goals To set the goals (future scenario)

9. To understand the use in time of certain object Picture from Flickr by Jdesignrecherche

10. To enrich dialogue with users

11. Juan Freire / Flickr To show alternatives to clients

12. To motivate questions and imagination (what if questions) Picture by Strawbleu™ Strawbleuâ„¢

13. To avoid enchantment with the first proposal Picture by VFS Digital Design

14. To generate a flexible solution Picture by by ml4d in Flickr

15. Elements in a scenario Context - description of the situation in which the story takes place. Actors- Objectives- what is the goal of the actor involved? Actions- what are actors doing? Events- what happens to the actors? Objects- what do the actors need to perform certain desired action?

19. 5 reasons for a scenario-based design they are vivid descriptions of experiences from the user perspective they propose one interpretation but they might present many alternative solutions scearios can be written with different purposes or perspectives scenarios focus the discussion in the work promoting discussion within the team John Carroll (1999)

20. Scenarios are within the most powerful tools in the design of products and services Kim Goodwin

21. A good scenario explain the reasons for the person for a certain behaviour and the objectives that the person need to achieve. Some people are against scenarios because they are invented. The scenarios are based in a human understanding of a particular type of person. You know how a person will behave because you know what she loves. It is like buying a gift. Kim Goodwin (2009)

22. Scenarios = User cases = User stories S the funtionality of the system is described in terms of what the user need to do. All the steps in the design . UC f untional requirements. They focus on the user actions and the system behaviour. It is a complete catalogue of the task that the user do. They can have the form of a UML(unified modeling language) diagram. US t hey are use in Agile programming in methods such as Scrum. They are requirements. Just one sentence. They do not describe the whole sequence from the beggining to the end. They do not focus in what the person things and feel.

23. Concept Design They are used to represent an idea. It might be a vague idea about a system (a connected house), a suggestions for a service (r emote control for the sauna from the telephone) a new use of an existing technology (voice interaction for tv remote control).

24. A concept can have different scenarios Individual vs. organizational Observatio n vs. visionary All the process or just a phase

25. Background software development processes different stakeholders / different perspectivves Emotions and reasons are part of the question. Example: uploading a picture of a new born baby

26. Scenarios are good when What is wrong? T he problem is not well-defined What can we do? Possible movements are not explored What can help? The objective is not clear

27. Scenarios are a concrete tool to evaluate and test concepts Picture by Rosenfeld Media in Flickr

28. Active seniors Co-creation of future scenarios

29. Arki Research Group

30. Co-design- approapiation of new technolgies- community- building

36. To put it simple Observe problematic scenarios 1. Look what people is doing 2. Pay attention to how they use other spaces/ objects/ services Imagine scenarios 1. Better ways of doing what they do 2. Better things to do 3. Develop what you have imagine.

37. Isabella- Edutainment Game Knowledge Navigator- 1987 Apple Examples of video-scenarios scenarios Kung Fu City Wok

38. Critical Artifacts

39. Critical Artifacts It is one method used in Participatory Design

40. Critical Artifacs are inspired in Critical Design Simon Bowen

41. What is critical design ?

43. Critcal design uses proposals to challenge preconceptions about the rol of the objects in evetyday life. It is more an attitude or a posture than a method. To name this critical design is a simple way to make more visible and object of discussion and debate.

44. Use design to pose questions

45. With humor

46. Sense of humor Not to shock but to provoke To make it more human To tackle delicate issue s

47. Why do we need critical design?

48. Basically for making us think. But also to make ideas conscious, expose preconceptions , motivate debate and even to entertain in an intellectual way as the movies.. ( Anthony Dunne & Fiona Raby 2007)

51. The conceptual design by Dunne & Raby are not done for selling and mass production. They are known through exhibitions

52. There is a lot of people doing critcal design but they do not use this term to explain what they do.

62. If I would have asked people what do they want they would have said a faster horse Henry Ford

63. Normal Original Wild

64. Diseño participativo artefactos críticos (Simon Bowen) Concepto: Simon Bowen

65. Task for this class Write a set of scenarios describing your concept. Tips: Think how it can be created, shared and used. Re-use actors to give it consistency. Or Create a critical artifact para:

66. Task for next class Read the following articles Five reasons for Scenario-Based Design, by John Carroll. (2000). Interacting with computers- 43-60. Critical Artifacts and participatory innovation by Simon Bowens. CHI 2010. Do the exercise proposed in the paper you have read last class. Paper tittle: “ Conceptual Designs”. Send the presentation to me on 24.10.2011 Or Finnish the scenario as a video scenario or as a polished storyboard. Think what can you do with it. .

67. References This presentation is based on material provided by John Carroll in a workshop in Media Lab Helsinki and by Simon Bowens in a workhshop in Oslo, Nordes conference. More readings Scenarios Based Methods (Métodos Basados en Escenarios) “Five Reasons for Scenario-Based Design” John Carroll. Designing for the Digital Age. How to Create Human-Centered Products and Services. Kim Goodwin. Hertzian Tales: Electronic Products, Aesthetic Experience, and Critical Design Anthony Dunne Design Noir: The Secret Life of Electronic Objects Anthony Dunne and Fiona Raby “ Crazy Ideas or Creative Probes?: Presenting Critical Artefacts to Stakeholders to Develop Innovative Product Ideas” Sim on Bowen

68. Thanks! [email_address] [email_address]