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Mariana martinez
1.
Mariana Martinez Professor Klinkowstein Selected
Business Article: “The design firms pioneering space suit fashion” http://www.bbc.co.uk/news/business-23947790
2.
Mariana Martinez Professor Klinkowstein Russian
man owns space suit company Humble beginnings challenge success Innovative design brings fame
3.
Mariana Martinez Professor Klinkowstein Mr.
Southern shows off suit to NASA
4.
Mariana Martinez Professor Klinkowstein Personal
Ethnographic Research • Marketing students analyzed products • Each student wrote down each detail of product • Asked them how their observations helps them learn
5.
Mariana Martinez Professor Klinkowstein
6.
• Entrepreneurs started
a video company • Mentioned that competition is biggest challenge • Looked for ways to stand out
7.
Mariana Martinez Professor Klinkowstein Part
B
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