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Gigi L. Johnson, EdD
Maremel Institute
@maremel
#ISTE2014
#CREATEEVERYWHERE
CREATE EVERYWHERE:
Connecting and Sharing
Great Ideas
Dissertation Story – trapped in word and at
my hard drive – lost my work and videos
etc.
2
Source: Flickr/Jarid a
Are we building a
MOUNTAIN of
FILES?
3
Source: Flickr/MM Sand
How do we work with
CONTENT
EVERYWHERE?
4
“Just in Time”
vs. Queues
Todd Henry
“The Accidental
Creative”
Setting up queues for
future decisions
Filter
Discovery
5
My Path: Tools + Models of
Working Together
Net Smart Now in Paperback:
http://www.amazon.com/Net-Smart-How-Thrive-Online/dp/0262526131
Peeragogy.org 2.0 Handbook: PDF at http://peeragogy.net/peeragogy-2.0-print.pdf
Peeragogy.org
Collaborative Handbook
INSTEAD, CREATING CAN BE
EVERYWHERE.
BY DESIGN.
6
7
Source: Flickr/Jim Pennucci
What should we start with?
8
Source: Flickr/Mihai Bojin cc2.0
How do we
CATCHthe best
raw materials?
TOGETHER?
9
Source: Flickr/Peter Alfred Hess
Are we on
AUTOPILOT?
10
Source: Flickr/US Fish & Wildlift cc2.0
What is our
BAIT?
11
Source: Flickr/Kelly Sikkem
What HOOKS?
12
Should we build
HOLDING QUEUES?
Fish Ponds of ideas?
13
How do we create
RIPPLES?
Source: Flickr/Amanda Slater
14
How do they
INTERSECT?
Source: Flickr/wonderlane
FUNNEL
15
Source: Flickr/24oranges.nl
Let's build
FUNNELS
of ideas
16
5 steps to both grow and simplify
filling the right fishbowl(s)
1. Strategize
2. Create Simple Systems
3. Listen
4. Visualize
5. Share (Smart) 17
17
… as I’ve said many times
the future is already here
William Gibson, 1999, NPR
— it’s just not very evenly
distributed.
16
18
1. STRATEGIZE
How we can use this abundant data to
make better creative input decisions?
19
W’s: Who, What, Where, When,
Why, and How?
What do I need to know?
What types of projects are coming up?
What is happening I would like to follow?
Who are major creators in my genre? How
do I create a path or two for new ideas?
What resources are available out there
already?
20
What is available for free or
cheap?
Will that cloud-based tool go away because it
doesn’t have a robust business model? Will I be
stuck?
Is it free or cheap because they share rights to
my information?
Can you move OUT?
Can I go back and forth?
Can I use different metaphors?
21
Consideration Sets –
Order and Alternatives
Affect CHOICE
Anchors — first ideas or data lock in the process
and create bias
Art of the Possible — how broad of a range of
options?
22
Tools Impact Choice
Google + email +
folders with
mixed labels +
maybe Google
Drive or Dropbox
= ?
Abundant
options!
23
“Just In Time” Search — Not
Neutral
24
Keywords/Taxonomies/ Domain
Phrases:
Words we use
Affected by location, mode (e.g., mobile),
past searches
Nature of Google (67% of US Searches):
Inbound links, not public popularity, and
Google’s PageRank index
Search & Social drives Ads: re-targeting
and augmentation
25
The Words We Use and
Plan Around Matter
“Keywords"
Google Keyword Planner -- challenge of Google
Analytics and keywords
Alexa -- keywords
Our own “taxonomy”
How do we search, gather, and re-find
information for our work domain/field?
What words are important to other people, esp.
in our genre or who be seeking our work?
26
https://adwords.google.com
27
28
https://www.alexa.com
29
30
Other Starting Tools
Google Analytics
Web Traffic
Alexa
Compete
Quantcast
Moz
32
2. CREATE SIMPLE SYSTEMS
How can we use tools and design systems
to use data for decision-making and
business growth?
36
37
Twitter “Scraping” – Following
Competitors and Experts
SocialBro, Tweetdeck, Hootsuite, +
MANY More
http://www.socialbro.com
38
http://tweetdeck.twitter. com
39
Storage and Replay:
Social Bookmarking &
Dashboards
What to DO with the darned information
once we have it — for ourselves and for our
working teams
Examples:
Diigo in Social Bookmarking
NetVibes in Dashboards for teams
40
http://www.diigo.com
41
42
http://www.netvibes.com
43
Easy to Track Website Changes
and Blog Updates
44
Storage and Rediscovery
Hard Drive — cost in time and
resources, rediscovery, privacy
Tendency: Folders on hard
drives, with uncertain names
Sharing Ideas
• Evernote (Your 100 year
memory)
• Dropbox (consumer), Box.net
(end products with clients,
45
Opportunity in New
Combinations
Reorganization — going through old
folders
Forced Adjacency — putting ideas
together that normally don’t mix
47
3. LISTEN
How can we use data from inside and out
that is already around us?
48
Business Intelligence
Through Social Media
Skimming from social
discourse
Skimming through
social sentiment
Real-time analysis
49
Challenges with Aggregated Data
Who are you? Multiple devices or browsers
Who are you? 5 users on Netflix, etc.
Source: By Jeremy Keith (Flickr: Cuddling with multiple devices)
[CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
50
Data – Presence and Connecting
as Content and Data
Social Networking as content
Twitter, Facebook, Tumblr, FourSquare, Reddit– what
are you doing and what do you like?…with data
Ecosystems around ecosystems: Twitter and FB
application developers
Diigo, StumbleUpon, Pinterist, Tumblr, Instagram, Vine,
SnapChat – what are you looking at?
Spotify, YouTube, and Pandora –what are you listening
to?
51
Listening
Basic and Easy: Job
Postings by
Competitors
Scraping Twitter
feeds of competitors
and industry
pundits/reporters
Google Alerts – any
keywords that you
choose
52
4. VISUALIZE
How can we use visuals to make and
persuade around decision and data?
53
Visualization: Decision Framing
with Complex Data
Two goals:
1. Use visuals to made decisions with
data
2. Use visuals to convince others in
organizations to make similar or better
decisions
54
One Example: Gapminder
55
http://www.gapminder.org
Concept Mapping – data visualization
56
http://en.wikipedia.org/wiki/List_of_mind_mapping_software
http://maremel.com/2011/12/infographic-
tools-galore/ -- Detailed resources
Data
Visualization
Visual.ly – Platform to create new infographics
Piktochart – Transforms your information into
memorable presentations.
Infogr.am - Create interactive charts and infographics.
Gephi – Like Photoshop for data. Graph visualization
and manipulation software.
Tableau Public - Free data visualization software.
Free Vector Infographic Kit – Vector infographic
elements from MediaLoot.
Weave – Web-based analysis and visualization
environment.
iCharts – Charts made easy.
ChartsBin – A web-based data visualization tool.
GeoCommons – See your data on a map.
VIDI – A suite of powerful Drupal visualization modules.
Prefuse – Information visualization software.
StatSilk – Desktop and online software for mapping and
visualization.
Gliffy – Online diagram and flowchart software.
Hohli – Online charts builder.
Many Eyes – Lets you upload data and create
visualizations.
Google Chart Tools – Display live data on your site.
57
Infographics for
Decisions
5. SHARE (SMART)
How can we work with teams and partners
to best use collaborative data and tools?
58
Current Knowledge Patterns
Common: email, print to share, cloud
or hard drive folders
Weak choice to filter, find, and discover
Demographic differences
“Zero” cost – high social costs for others,
social obligations
How do you discover, filter, and store
creative projects with collaborative groups?
59
Knowledge Management for
Collaborative Work
Assumptions and unspoken routines
Difference by audience and type of
work
E.g., creative tools at
http://www.creativebloq.com/design/onlin
e-collaboration-tools-912855
60
Obvious Tools:
Sync and Share
61
https://www.loomio.org
Loomio
62
https://podio.com
Podio
63
Questions? Opportunities?
Gigi Johnson, EdD
Maremel Institute
gigi@maremel.com
@maremel
About.me/gigijohnson
64

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Create Everywhere: #ISTE2014 Creativity Playground

  • 1. 1 Gigi L. Johnson, EdD Maremel Institute @maremel #ISTE2014 #CREATEEVERYWHERE CREATE EVERYWHERE: Connecting and Sharing Great Ideas
  • 2. Dissertation Story – trapped in word and at my hard drive – lost my work and videos etc. 2 Source: Flickr/Jarid a Are we building a MOUNTAIN of FILES?
  • 3. 3 Source: Flickr/MM Sand How do we work with CONTENT EVERYWHERE?
  • 4. 4 “Just in Time” vs. Queues Todd Henry “The Accidental Creative” Setting up queues for future decisions Filter Discovery
  • 5. 5 My Path: Tools + Models of Working Together Net Smart Now in Paperback: http://www.amazon.com/Net-Smart-How-Thrive-Online/dp/0262526131 Peeragogy.org 2.0 Handbook: PDF at http://peeragogy.net/peeragogy-2.0-print.pdf Peeragogy.org Collaborative Handbook
  • 6. INSTEAD, CREATING CAN BE EVERYWHERE. BY DESIGN. 6
  • 7. 7 Source: Flickr/Jim Pennucci What should we start with?
  • 8. 8 Source: Flickr/Mihai Bojin cc2.0 How do we CATCHthe best raw materials? TOGETHER?
  • 9. 9 Source: Flickr/Peter Alfred Hess Are we on AUTOPILOT?
  • 10. 10 Source: Flickr/US Fish & Wildlift cc2.0 What is our BAIT?
  • 12. 12 Should we build HOLDING QUEUES? Fish Ponds of ideas?
  • 13. 13 How do we create RIPPLES? Source: Flickr/Amanda Slater
  • 16. 16
  • 17. 5 steps to both grow and simplify filling the right fishbowl(s) 1. Strategize 2. Create Simple Systems 3. Listen 4. Visualize 5. Share (Smart) 17 17
  • 18. … as I’ve said many times the future is already here William Gibson, 1999, NPR — it’s just not very evenly distributed. 16 18
  • 19. 1. STRATEGIZE How we can use this abundant data to make better creative input decisions? 19
  • 20. W’s: Who, What, Where, When, Why, and How? What do I need to know? What types of projects are coming up? What is happening I would like to follow? Who are major creators in my genre? How do I create a path or two for new ideas? What resources are available out there already? 20
  • 21. What is available for free or cheap? Will that cloud-based tool go away because it doesn’t have a robust business model? Will I be stuck? Is it free or cheap because they share rights to my information? Can you move OUT? Can I go back and forth? Can I use different metaphors? 21
  • 22. Consideration Sets – Order and Alternatives Affect CHOICE Anchors — first ideas or data lock in the process and create bias Art of the Possible — how broad of a range of options? 22
  • 23. Tools Impact Choice Google + email + folders with mixed labels + maybe Google Drive or Dropbox = ? Abundant options! 23
  • 24. “Just In Time” Search — Not Neutral 24
  • 25. Keywords/Taxonomies/ Domain Phrases: Words we use Affected by location, mode (e.g., mobile), past searches Nature of Google (67% of US Searches): Inbound links, not public popularity, and Google’s PageRank index Search & Social drives Ads: re-targeting and augmentation 25
  • 26. The Words We Use and Plan Around Matter “Keywords" Google Keyword Planner -- challenge of Google Analytics and keywords Alexa -- keywords Our own “taxonomy” How do we search, gather, and re-find information for our work domain/field? What words are important to other people, esp. in our genre or who be seeking our work? 26
  • 28. 28
  • 30. 30
  • 31. Other Starting Tools Google Analytics Web Traffic Alexa Compete Quantcast Moz 32
  • 32. 2. CREATE SIMPLE SYSTEMS How can we use tools and design systems to use data for decision-making and business growth? 36
  • 33. 37
  • 34. Twitter “Scraping” – Following Competitors and Experts SocialBro, Tweetdeck, Hootsuite, + MANY More http://www.socialbro.com 38
  • 36. Storage and Replay: Social Bookmarking & Dashboards What to DO with the darned information once we have it — for ourselves and for our working teams Examples: Diigo in Social Bookmarking NetVibes in Dashboards for teams 40
  • 38. 42
  • 40. Easy to Track Website Changes and Blog Updates 44
  • 41. Storage and Rediscovery Hard Drive — cost in time and resources, rediscovery, privacy Tendency: Folders on hard drives, with uncertain names Sharing Ideas • Evernote (Your 100 year memory) • Dropbox (consumer), Box.net (end products with clients, 45
  • 42. Opportunity in New Combinations Reorganization — going through old folders Forced Adjacency — putting ideas together that normally don’t mix 47
  • 43. 3. LISTEN How can we use data from inside and out that is already around us? 48
  • 44. Business Intelligence Through Social Media Skimming from social discourse Skimming through social sentiment Real-time analysis 49
  • 45. Challenges with Aggregated Data Who are you? Multiple devices or browsers Who are you? 5 users on Netflix, etc. Source: By Jeremy Keith (Flickr: Cuddling with multiple devices) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons 50
  • 46. Data – Presence and Connecting as Content and Data Social Networking as content Twitter, Facebook, Tumblr, FourSquare, Reddit– what are you doing and what do you like?…with data Ecosystems around ecosystems: Twitter and FB application developers Diigo, StumbleUpon, Pinterist, Tumblr, Instagram, Vine, SnapChat – what are you looking at? Spotify, YouTube, and Pandora –what are you listening to? 51
  • 47. Listening Basic and Easy: Job Postings by Competitors Scraping Twitter feeds of competitors and industry pundits/reporters Google Alerts – any keywords that you choose 52
  • 48. 4. VISUALIZE How can we use visuals to make and persuade around decision and data? 53
  • 49. Visualization: Decision Framing with Complex Data Two goals: 1. Use visuals to made decisions with data 2. Use visuals to convince others in organizations to make similar or better decisions 54
  • 51. Concept Mapping – data visualization 56 http://en.wikipedia.org/wiki/List_of_mind_mapping_software http://maremel.com/2011/12/infographic- tools-galore/ -- Detailed resources
  • 52. Data Visualization Visual.ly – Platform to create new infographics Piktochart – Transforms your information into memorable presentations. Infogr.am - Create interactive charts and infographics. Gephi – Like Photoshop for data. Graph visualization and manipulation software. Tableau Public - Free data visualization software. Free Vector Infographic Kit – Vector infographic elements from MediaLoot. Weave – Web-based analysis and visualization environment. iCharts – Charts made easy. ChartsBin – A web-based data visualization tool. GeoCommons – See your data on a map. VIDI – A suite of powerful Drupal visualization modules. Prefuse – Information visualization software. StatSilk – Desktop and online software for mapping and visualization. Gliffy – Online diagram and flowchart software. Hohli – Online charts builder. Many Eyes – Lets you upload data and create visualizations. Google Chart Tools – Display live data on your site. 57 Infographics for Decisions
  • 53. 5. SHARE (SMART) How can we work with teams and partners to best use collaborative data and tools? 58
  • 54. Current Knowledge Patterns Common: email, print to share, cloud or hard drive folders Weak choice to filter, find, and discover Demographic differences “Zero” cost – high social costs for others, social obligations How do you discover, filter, and store creative projects with collaborative groups? 59
  • 55. Knowledge Management for Collaborative Work Assumptions and unspoken routines Difference by audience and type of work E.g., creative tools at http://www.creativebloq.com/design/onlin e-collaboration-tools-912855 60
  • 59. Questions? Opportunities? Gigi Johnson, EdD Maremel Institute gigi@maremel.com @maremel About.me/gigijohnson 64

Notas do Editor

  1. Dissertation Story – trapped in word and at my hard drive – lost my work and videos etc.
  2. Wrestle with uncertainty Decision, alternative creation. Problem and opportunity identification.
  3. Questions to Intel 10 years ago on our Digital Stuff
  4. New Cow Paths of Behavior and Information
  5. Email -- awkward, unspoken solution set Georgetown Press -- email David Pyott and his cc rule Tom Mendez and Dudley Mendenhall -- piles of papers upon request