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BOUGHT:
      Mobile                          Media Buy
   Marketing                             Mobile Web Banners
    Media Mix                            In-App-vertising
                                         App-sponsorship



             EARNED:
             Social/Community
                                      !            OWNED:
                                                   Brand Developed
                                                     M.Sites
                                                     Brand Apps
                   Brand Apps                        Mobile Content
                   Third Party Apps                  SMS Lists
                   Mobile Access to                  Mobile S.E.M
                    Social Networks                  Sales Promotions
by marek wolski [http://thrutre.es]

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Mobile Marketing Media Mix

  • 1. BOUGHT: Mobile Media Buy Marketing Mobile Web Banners Media Mix In-App-vertising App-sponsorship EARNED: Social/Community ! OWNED: Brand Developed M.Sites Brand Apps Brand Apps Mobile Content Third Party Apps SMS Lists Mobile Access to Mobile S.E.M Social Networks Sales Promotions by marek wolski [http://thrutre.es]