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Market growth vs share growth

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Marek Wolski
Marek Wolski

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MARKET Market Size Market Size GROWTH Pre-Growth Campaign Post-Growth Campaign STRATEGY Growth the market while holding market share within the new Hypothetical larger market. Share Hypothetical Best when you are market leader. Share Same proportion of a bigger pie Market Size Post-Growth Campaign SHARE Share Share Size GROWTH Pre-Growth Campaign Post-Growth Campaign STRATEGY Hypothetical Greater proportion of the same size pie Take market share from Share competitors. Hypothetical Best when you are the market Share challenger.

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Market growth vs share growth

  • 1. MARKET Market Size Market Size GROWTH Pre-Growth Campaign Post-Growth Campaign STRATEGY Growth the market while holding market share within the new Hypothetical larger market. Share Hypothetical Best when you are market leader. Share Same proportion of a bigger pie Market Size Post-Growth Campaign SHARE Share Share Size GROWTH Pre-Growth Campaign Post-Growth Campaign STRATEGY Hypothetical Greater proportion of the same size pie Take market share from Share competitors. Hypothetical Best when you are the market Share challenger.