Pitch deck for Mind The Bridge application

1. Pitch Deck

2. The Problem:
during an Event
The attention espected The result we got
only 48% of marketers have metrics in place for determining ROI for
event marketing ventures; just 21% of marketers have a lead scoring
process for event follow-up, and only 19% nurture those leads.
Despite this metrics, the primary goal of marketers when staging
events is to generate leads (83%), and improving customer
engagement (72%).

3. The Solution
Primo Round
A mobile platform that
allows interaction and
provides users’ behavioral
data and feedback to
marketers
Interaction and feedback are basics for leads generation and
qualification and we can enable them by leveraging event
participants‘ mobile devices (smartphone and tablets) by allowing
content delivery, real time feedback, user interaction, social sharing
and activities, comments, Q&A, user generated contents, polls and
questionnaires, and much more.

4. The Market:
Worldwide market size: 650B $
% of Marketing budget
driven by Events
Facts
●
Global virtual events market to grow at a CAGR of 53.1% between 2012 and 2016
● Corporate physical events value nearly 50% of overall market size. (CWT 2010 survey)
● Marketers spend more than 20% of their budget on events (2012 IDC Benchmarks).
● European event market size values 227.5B $ with more than 20B only in U.K.
● There is an overall reduction on budget for physical event but a major raise for webinars, virtual meeting and
other on-line events.

5. Competitors
There are several startups trying to win the race of the next
generation presentation tool: ElectricSlide, DisplayNote, SlideShark, …
each of them is focused on bringing presentation to mobile devices,
no one is focused on the real pain wich is generating leads and not
telling the same old story (presentation) throughout mobile devices.
Acquired for $119 M by LinkedIN
Funded for 16M $ in 2010
Sold to VMWare in 2011
Sold to ClearSlide in 2013
Competitive Advantage
unique and personalized
content and experience to each user
The feedback and user behaviour
analysis is focused in generating leads
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6. Business Model & Financials
Business Model is SAAS / SUBSCRITION
Pay per user, with volume discounts
multiple accounts (from 1$ per user),
ideal for agencies and companies
Unlimited users on monthly subscription for a
single account, ideal for professionals
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7. Who we are (and where)
Marco Regazzo
Founder and CEO. Former
consultant, manager. Fund
raised about 100K €
Moreno Balcon
CTO. 12 years of startup
experiences, being founder,
co-owner, CTO of several
startups.
Giorgia Galiazzo e Roberto
Baldin
Front End and Back End
developer,s
Viviana Galiazzo
Sales and Marketing
Business
SEED (35K€)
MIP Startup
School
First
Customer
32K€ Grant
from
Regione
Veneto
ICT4Exec
“involved”
Product
IDEA
APHA
CLOSED
BETA
OPEN
BETA / MVP
RELEASE
IMPROV.
LAUNCH
2012
2013

8. What we need
Looking for a “Startup” round of financing
Will use it for:
Set up of online editor and reports (back end)
Official Launch campaign in Italy (testing country)
with a major partner already onboard

9. Exit
SELL to a digital
marketing and
lead generation
oriented
company
Same of our
competitor
SlideRocket