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Prospecting for Success:
Free and Low-Cost Resources for
Growing Your Business
Marcy Phelps
Phelps Research
www.phelpsresearch.com
mphelps@phelpsresearch.com
November 7, 2013
Prospecting for success
Making better connections with the
right people
Create/purchase your targeted list
Get smart before contacting prospects
Info-rich prospecting
Government resources
Informational interviews
Company directories
News
LinkedIn.com
Info resources
Free
Low-cost
Premium
But first…

Who is your ideal prospect?
What information do you need?
Company size
Location
Industry
Public/private
Growth
Year of founding
Minority owned
Credit risk
Square footage
www.bea.gov
http://factfinder2.census.gov
http://lehd.ces.census.gov/data/
Get offline – Interviews
Potential buyers, employees, associations,
experts
Goal: How likely are these people to pay
for my products/services?
Listen!
CREATE YOUR TARGETED LIST
NOW WHAT?
Find connections
ID hot industries in your
region
ID companies growing
(hiring)
Find similar companies
Anonymous
searching
slideshare.net/marcyphelps
www.phelpsresearch.com/speaking
More tips
ResearchNOTES
www.phelpsresearch.com/researchnotes

www.PhelpsResearch.com

30

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