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Seo And Landing Pages

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marcuhlig

this was the presentation for barcamp berlin, first half user centric seo, second half landing page optimization

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A User Centric Approach to SEO & Landing Pages Optimization Marc Uhlig
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
SEO is all about communication ,[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
High importance factors in SEO 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
SEO: Positive keyword factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
SEO: Positive page/site attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
SEO: Positive page/site attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
SEO: Positive inbound link attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
SEO: Negative factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Code: Separate main/sub navigation 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Code: Integrated main/sub navigation 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Keyword research tactics 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Keyword research tools ,[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Greater specificity means more words 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Keyword research: Clustering 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Example: Keyword cluster 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Keyword clusters ,[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Link building using media outlets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Link building using media outlets ,[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Link building using press releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Link building: One last tip ,[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
SEM campaign tests ROI 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Indexed ROI of big 3 search engines 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Natural search conversion rates vs. paid 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Conversion rates by conversion type 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Brand most important consideration among clickers 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Combined brand effect of search and display 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Searchers focus on page 1 of the SERP 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Clicks vs. page rank 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Got there - And now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
The 4 Steps of the conversion process: How a visitor experiences your landing page 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
The 6 steps of landing page design - Step 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
The 6 steps of landing page design – Step 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
The 6 steps of landing page design – Step 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
The 6 steps of landing page design – Step 4 ,[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
The 6 steps of landing page design – Step 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
The 6 steps of landing page design – Step 6 ,[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
The 5 big mistakes in landing page design – Mistake 1 ,[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
The 5 big mistakes in landing page design – Mistake 2 ,[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
The 5 big mistakes in landing page design – Mistake 3 ,[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
The 5 big mistakes in landing page design – Mistake 4 ,[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
The 5 big mistakes in landing page design – Mistake 5 ,[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
The 5 big mistakes in landing page design - Bonus mistake ,[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Eyetracking landing page study – Lesson 1 ,[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Eyetracking landing page study – Lesson 2 ,[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Eyetracking landing page study – Lesson 3 ,[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Eyetracking landing page study – Lesson 4 ,[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Eyetracking landing page study – Lesson 5 ,[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Eyetracking landing page study – Lesson 6 ,[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Eyetracking landing page study – Lesson 7 ,[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Conversion rates – Landing page tweaks 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
MarketingSherpa's Search Marketing Benchmark Guide 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
MarketingSherpa's Landing Page Handbook 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
E-Commerce User Experience High-Level Strategy by NN/g 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Net Words: Creating High-Impact Online Copy by Nick Usborne 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
Thank you very much Marc Uhlig [email_address] Twitter.com/marcuhlig

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Seo And Landing Pages

  • 1. A User Centric Approach to SEO & Landing Pages Optimization Marc Uhlig
  • 2.
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  • 4. High importance factors in SEO 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
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  • 10. Code: Separate main/sub navigation 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 11. Code: Integrated main/sub navigation 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 12. Keyword research tactics 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 13.
  • 14. Greater specificity means more words 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 15. Keyword research: Clustering 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 16. Example: Keyword cluster 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 17.
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  • 23. SEM campaign tests ROI 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 24. Indexed ROI of big 3 search engines 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 25. Natural search conversion rates vs. paid 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 26. Conversion rates by conversion type 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 27. Brand most important consideration among clickers 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 28. Combined brand effect of search and display 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 29. Searchers focus on page 1 of the SERP 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 30. Clicks vs. page rank 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 31.
  • 32.
  • 33. The 4 Steps of the conversion process: How a visitor experiences your landing page 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
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  • 53. Conversion rates – Landing page tweaks 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 54. MarketingSherpa's Search Marketing Benchmark Guide 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 55. MarketingSherpa's Landing Page Handbook 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 56. Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 57. E-Commerce User Experience High-Level Strategy by NN/g 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 58. Net Words: Creating High-Impact Online Copy by Nick Usborne 06/06/09 A User Centric Approach to SEO & Landing Page Optimization - Marc Uhlig
  • 59. Thank you very much Marc Uhlig [email_address] Twitter.com/marcuhlig