2. ANIMATION
ART DIRECTION
WHO WE ARE
Lavish was established in 2007 to consistently produce high ARTwORk
COpywRITINg
quality, design-driven communication materials, that enhances
brand equity, fulfill business objectives and ultimately add value
to our clients’ bottom line.
It sounds so simple, doesn’t it?
In reality it’s far from simple, but thanks to the myriad of talents
BRANDINg
that we have assembled within our company, we like to think that
as principles go, it’s one that we’ve consistently lived up to.
CONCEpTs
DEsIgNs
WHAT WE DO FIlMINg
We are a full-service design and communications agency.
1. Target the consumer 6. Get the message right HOsTINg
2.
3.
Identify the channel
Get brand know-how
7.
8.
Deliver engaging design
Create the artwork
pROgRAMMINg
4. Decide the promotional route 9. Print and programme pRINTINg
HANDlINg
5. Create the idea 10. Handle and deliver
sOCIAl MEDIA
supply
wEBsITEs
MARkETINg sTRATEgy

3. OUR CLIENTS

4. ‘THE ONLY WAY IS ESSEX’
DM CAMPAIGN
CLIENT: ITV 2
THE BRIEf:
To supply a fun DM campaign to promote ITV2’s hit show
‘The Only Way Is Essex.
THE SOLUTION:
We produced 2,000 ‘The Only Way Is Essex’ branded shopping
bags, each containing chocolate stilettoes and a branded
t-shirt. The inside of the package portrayed information
about the show’s distribution figures.
Strategy
DeSign Printing
COPyWriting aSSeMBLy
MBL
MBLy
SOUrCing DiStriBUtiOn

5. ‘THE ONLY WAY IS ESSEX’
VIP SPONSORSHIP CAMPAIGN
CLIENT: ITV 2
THE BRIEf:
Engage the audience and advertise the success of The Only Way Is Essex,
all the partnership opportunities available
THE SOLUTION:
In keeping with the entertaining TOWIE style, we created a glamorous
online nightclub. Personalised printed gold invitations to the ‘party of
the year’ were sent out in order to get on the guest list to enter the site.
The VIP part of the online nightclub held sponsorship information and
an exclusive competition.
The click-through results were excellent; showing a 91% take up. This
was over 10 times the clients expected prediction.
CONCEPT EMaiL SEND
STraTEgy
ra
raTE PrOgraMMiNg
DESigN HOSTiNg
COPyWriTiNg MaiNTENaNCE

6. PRESENTATION MOVIE
CLIENT: EUROPEAN PARLIAMENT
THE BRIEf:
To turn a 600 page technical PowerPoint document explaining the
various methods of Global Intermodal Transport into something
interesting, attractive and easy to understand.
THE SOLUTION:
We created a simple, light-hearted 20 minute movie presentation
to showcase the complex methods of environmental international
shipping. The presentation was different to the norm so was very
well received in what is otherwise perceived as a complicated and
boring industry.
CONCEPT iLLUsTRATiON
DEsigN ANiMATiON
sTORYBOARD VOiCE OVER
COPYWRiTiNg PROgRAMMiNg

7. ANIMATED SHOWCASE
CLIENT: BRITISH MARITIME TECHNOLOGY
THE BRIEf:
Create an interesting visual element to accompany the CEO’s world
tour presentation showcasing BMT’s 50th anniversary.
THE SOLUTION:
Using it’s archive of images and video footage, we developed an
slick, interactive timeline showing BMT’s milestone engineering
achievements throughout it’s 50 year history.
We produced a movie version for world tour and also an interactive
online version that can be accessed remotely in the future.
CONCEPT
DEsigN ANiMATiON
sTORYBOARD VOiCE OVER
COPYWRiTiNg PROgRAMMiNg
iLLUsTRATiON HOsTiNg

8. of Port Security
The Demonstrators
ANIMATED SHOWCASE
Gate Main Gate
CLIENT: SUPPORT
Ra
Inspection Line
THE BRIEf:
ilG
Container
at
e
Handling Area Perimiter Fence
Create an dynamic presentation to help unify Port security regulations
e
throughout the world.
nc
Fe
ity
RoRo
r
cu
Quay Handling Area
Se
Security Breach A, B, D, F, G and J THE SOLUTION:
Quay
We created an modern, clean interactive Flash presentation containing
movies, icons and animations to engage an audience and simplify what
Quay could otherwise be an incredibly complicated subject.
Container & RoRo Terminal
4
Life after SUPPORT
3 CONCEPT
DEsigN
sTORYBOARD
COPYWRiTiNg
iLLUsTRATiON
ANiMATiON
VOiCE OVER
PROgRAMMiNg

9. INTERNAL TRAINING AND
ONLINE INDUCTION SESSIONS
CLIENT: BRITISH MARITIME TECHNOLOGY
THE BRIEf:
To create a series of 5 interactive movies for the purpose of introducing
new employees to the company’s internal architecture and branding.
THE SOLUTION:
A clean, smart, Flash based interactive presentation containing
the following features:
• Users were guided through each session by a live-action presenter
• Sessions were completed once a month for 5 months
• Sessions located on company’s intranet system
• Timed animations in concurrence with presenter
• Quizzes, mix and match activities comprised some of the interactivity
• Supplementary reading and research links clickable throughout
• Opportunity to give feedback at the end of each session
Design
COPYWRiTing FiLMing
PROgRAMMing HOsTing
AniMATiOn MAinTenAnCe

10. BREAK INTO MUSIC -
ONLINE BRAND CAMPAIGN
CLIENT: MONSTER.CO.UK
THE BRIEf:
Promote monster.co.uk as a viable avenue to start a career into
the notoriously difficult music industry.
THE SOLUTION:
Lavish created breakintomusic.co.uk – a huge interactive online
talent competition to find the next singing sensation and open up
new job opportunities within the music industry. We built a bright
and exciting, fully interactive site that fulfils all the technical
requirements needed of it.
There was a massive response rates to the email communication
and targeted banner advertising with over 5,000 responses in the
first week and 500 videos uploaded within 24 hours of launch.
CONCEPT
STraTEgy
ra
raTE HOSTiNg
DESigN MaiNTENaNCE
COPyWriTiNg SOCiaL MEDia
PrOgraMMiNg MarKETiNg

11. SOCIAL NETWORKING
CAMPAIGN
CLIENT: MONSTER.CO.UK
THE BRIEf:
To create a simple Christmas microsite to generate traffic over the
naturally quiet month of December. Keeping monster.co.uk front
of mind for the new recruitment drive in early 2011.
THE SOLUTION:
A bright, fun, positive and original microsite encouraging users
to work on a large job together and to wish each other a happy
Christmas online. Create and submit an original snowflake and help
to create a giant snowman. All designed and built in only 3 weeks.
THE RESULT:
The subtle data-capture worked well, with 31,846 unique email
addresses submitted in just 3 weeks. The user’s experience was
a pleasurable one, as reflected by the overwhelmingly positive
messages shared on the site and their respective social networks.
They enjoyed a short, fun experience and will associate
monster.co.uk as a modern, friendly brand and was kept front
CONCEPT
STraTEgy
ra
raTE HOSTiNg
DESigN MaiNTENaNCE
COPyWriTiNg SOCiaL MEDia
PrOgraMMiNg MarKETiNg

12. That’s not all! INTERACTIVE BRAND
Vivamus hendrerit arcu sed erat molestie vehicula.
PRESENTATION
Sed auctor neque eu tellus rhoncus ut eleifend nibh
porttitor. Ut in nulla enim. Phasellus molestie magna
non est bibendum non venenatis nisl tempor.
Suspendisse dictum feugiat nisl ut dapibus. Mauris
iaculis porttitor posuere. CLIENT: TURNER MEDIA INNOVATION
ut blandit odio. Proin quis tortor orci. Etiam at risus
et justo dignissim congue. Donec congue lacinia dui,
a porttitor lectus condimentum laoreet. Nunc eu THE BRIEf:
ullamcorper orci. Quisque eget odio ac lectus
vestibulum faucibus eget in metus. In pellentesque. To unify and improve their existing sales and brand presentations
which were being created in many ways from PowerPoint and
Word documents.
THE SOLUTION:
We created a single interactive sales presentation tool with an
embedded bespoke CMS system. The presentation came with
animations and transitions helping to make a dynamic, exciting
presentation that perfectly suited their children’s television content.
That’s not all!
Vivamus hendrerit arcu sed erat molestie vehicula.
Sed auctor neque eu tellus rhoncus ut eleifend nibh
porttitor. Ut in nulla enim. Phasellus molestie magna
non est bibendum non venenatis nisl tempor.
Suspendisse dictum feugiat nisl ut dapibus. Mauris
iaculis porttitor posuere.
ut blandit odio. Proin quis tortor orci. Etiam at risus
et justo dignissim congue. Donec congue lacinia dui,
a porttitor lectus condimentum laoreet. Nunc eu
ullamcorper orci. Quisque eget odio ac lectus
vestibulum faucibus eget in metus. In pellentesque.
Design sTORYBOARD
ARTWORK AniMATiOn
COPYWRiTing PROgRAMMing

13. fACEBOOK SPRINGBOARD APP
CLIENT: EDEN PROJECT
THE BRIEf:
To create an online app that pushes young Facebook users
to Eden Project’s new recruitment website, ‘Green Talent’.
The website advertises environmentally friendly jobs ideas
and solutions to student job searchers.
THE SOLUTION:
We created a fast, fun, interactive aptitude test that Facebook
users took to decide which green job could be suitable for them.
Once their dream job was discovered they could upload their
profile pics and share amongst their friends creating a self-
perpetuationg viral.
This was also used as an easy springboard to the new Green
Talent website.
CONCEPT iLLUsTRATiON
DEsigN ANiMATiON
sTORYBOARD PROgRAMMiNg
COPYWRiTiNg HOsTiNg

14. SALES COLLATERAL
CLIENT: AETN
THE BRIEf:
To create a new graphical design style for all AETN sales collateral
with thought on unifying the look across their three top brands,
History Channel, Crime & Investigation and AETN. Due to AETN’s
multi linguistic reach, no words were to be used.
THE SOLUTION:
Using interesting shapes and the colours from their individual logos
we created a subtle, abstract design portraying the feeling of moving
media images but within a still printed medium. This brought the
three brands together nicely under an purely image based umbrella.
A CI LEGNÉZETTEBB
MŰSORAI
48 ÓRÁN BELÜL
ÚJ ÉVAD – 2010 NOVEMB
ER
Egy gyilkosságot követően
az ügy megoldásának
a felére csökken, ha esélye
a rendőrség nem bukkan
a bőnténytől számítot nyomra
t 48 órán belül. Minden
több időt biztosít a eltelt óra
gyanúsítottaknak a menekü
a tanúknak pedig a lésre,
látottak elfelejtésére.
életszerő és pörgős epizód Valamennyi
valódi nyomozások kulisszá
mögé nyújt bepillantást. i
FOLYAMATOSAN NAGY
NÉZETTSÉGŰ SOROZAT
BEcSATTANT: MiÉRT
GYiLkOLNAk
A NŰk
ÚJ ÉVAD – 2010 OkTÓBE
R
Mi visz rá látszólag hétközn
api nőket arra, hogy öljenek?
Valamennyi epizódban
a barátok, családtagok,
és maguk az elkövető nyomozók
k segítségével feleleven
eseményeket, amelyek ítjük az
gyilkosságra késztett
a nőket. ék ezeket
NÉZETTSÉGE JELENLEG
140%-
• AwArd winning ChAnn
els kAL HALADJA MEG A
g
MŰSORSÁV
• loCAlised progrAmmin ÁTLAGÁT
• websites
STEVEN SEAGAL: A TöRV
ski ÉNY
Kontakt: dominik tokarzew
46
VÉGREHAJTÓ
phone: +48 (22) 547 02 om
ski@chellocentraleurope.c
ART DIRECTION
email: dominik.tokarzew ÚJ SOROZAT – 2010 SZEPTEM
BER
Steven Seagal nem csupán
egyszerő filmbeli
akcióhős Seagal közel
20 éve dolgozik teljes
seriffhelyettesként a louisiana jogú
i Jefferson Parishben.
DEsIgN
Sorozatunk elkíséri őt,
miközben valós bőntény
meg a való világban. eket old
A LEGJOBB SOROZATiN
DULÁS
sOURCINg AssEMBLY
A cSATORNA TöRTÉNET
www.crimeinvestigation.pl ÉBEN
www.historytv.pl
PRINTINg DIsTRIBUTION
AETN Hungarian Sales
Sheets.indd 3
22/09/2010 13:30

15. CHILEAN MINERS COVERAGE
CLIENT: BBC WORLD NEWS AND BBC.COM
THE BRIEf:
To communicate to media planners the BBC’s excellent coverage
of one of the most important news stories to hit the headlines
this year. The brief was to emphasise the BBC’s outstanding
news reporting, on the spot coverage, constant interviews with
Matt Frei’s confident reporting and trusted interpreting. We
communicated the message that the BBC blew all the global news
channels away from Sky to CNN. BBC WN had, as always, the best
international coverage.
THE SOLUTION:
We conceived a tight and bright design with a quick programming
turnaround and purchased a unique URL. Because we know and
the BBC brand we ensured we hit your tight schedule.
Design
COPYWRiTing
PROgRAMMing
HOsTing
MAinTenAnCe

16. WEBSITE LAUNCH
CLIENT: BBC.COM
THE BRIEf:
To publicise the launch of the new travel section for BBC.com and
underline the fact that BBC.com has an affluent audience and to
market the benefit of that.
THE SOLUTION:
We created a gift of a very plush travel journal; high class, beautiful,
colourful suede diary style book from Italy. Wrapped in a cover with an
additional branded BBC.com leaflet to sell up the benefits of the new
travel section which was sent to the top 200 media planners around
Europe and CEEMA.
Strategy
DeSign Printing
COPyWriting aSSeMBLy
MBL
MBLy
SOUrCing DiStriBUtiOn

17. EMS RESULTS DM CAMPAIGN
CLIENT: BBC WORLD NEWS
THE BRIEf:
To promote the fact that BBC World News beat CNN in the
breakfast timeslot.
THE SOLUTION:
Good Newsli for all of us!
We created 500 cereal boxes filled with muesli with the rating
facts and distribution figures incorporated into a fun cereal box
design. The boxes were distributed to media planners globally.
Strategy
DeSign Printing
COPyWriting aSSeMBLy
MBL
MBLy
SOUrCing DiStriBUtiOn

18. BRANDING IDENTITY
CLIENT: BBC WORLD NEWS
THE BRIEf:
New programme for BBC WN in Asia; “Ideas that changed the world”
an open brief to create the kernel of the creative strategy.
THE SOLUTION:
We developed the blackboard creative treatment and design work
applying it to various media from animated banners to printed
adverts. This was delivered very cost-effectively and is a perfect
illustration of how we can deliver a precise solution and great ideas
at speed.
Throughout history, remarkable men and women have used the extraordinary power
of their minds to shape the world we live in. In Ideas that Changed the World,
BBC World News talks to leading scientists, architects, economists and historians
about the inventions that have inspired them and changed our lives forever.
Saturdays 10.30 & 23.30 HKT;
Sundays 17.30 HKT and Mondays 06.30 HKT.
Sponsored by
www.ideasthatchangedtheworld.com
Ideas That Changed the World
CONCEPT
Saturdays at 6:40pm (JKT), 7:40pm (SIN/HK/MAL)
ideas that changed the world and 8:40pm (KOR). Premieres 15th January.
Enismodolor sequis ex ercipsum in ulput prat utpat ut vent exer il ea
Throughout history, remarkable men and women have used the www.bbcknowledge.com
DEsigN
con venibh ercidui smodolor siestrud tinibh erat inim nulland ionsequat,
quisisim augiat, conummy nulla con extraordinary power of their minds to shape the world we live in.
Visit bbc.com/ideasthatchangedtheworld or join our In Ideas that Changed the World, BBC Knowledge talks to leading
Facebook group for the latest programme dates and times. scientists, architects, economists and historians about the inventions
that have inspired them and changed our lives forever.
COPYWRiTiNg
visit www.ideasthatchangedtheworld.com
Visit us on
BBC Knowledge is available in Indonesia, Hong Kong, Malaysia, Singapore
and South Korea. For more information, please contact your operator for more details.
0583 BBC ITCTW KnowledgeMag_V2 1 11/11/10 10:21:30
ARTWORK
ANiMATiON

19. ADVERTISEMENT
PEPPA PIG NINTENDO GAME
CAMPAIGN All Peppa fans will LOVE
‘George’s
Rocket’, ‘Dressing-Up’, ‘Bursting
Balloons’
and much more in this BRAND
NEW game
that is sure to delight as
much as
Number 1 hit - Peppa Pig
The Game!
CLIENT: P2 GAMES
Ninten
do DS™
Lite
THE BRIEf: It’s out of this world!
Buy it NOW on
To promote the new Peppa Pig ‘Fun & Games’ Nintendo DS and ADVERTISEMENT
Wii game across different platforms. © 2010 P2 Games Ltd/Asylum
Entertainment UK Ltd.
All rights reserved. Peppa
All rights reserved. Trademarks Pig © Astley Baker Davies/E1
are property of their respective Entertainment UK Ltd
owners. Nintendo DS 2003, under exclusive
is a trademark of Nintendo. licence to P2 Games Ltd.
THE SOLUTION: All Peppa fans will LOVE
‘Feeding
‘Bursting Balloons’
The Ducks’, ‘Dressing-Up’,
We produced a range of sales collateral including an interactive
NEW game
and much more in this BRAND
much as
that is sure to delight as
The Game!
Number 1 hit - Peppa Pig
website with monthly competitions, offers, online games,
Nin
ten
do
DS
downloads and videos, 20 second TV spot and printed advert
™
Lite
campaign.
Quacking good fun this Easter!
Buy it NOW on
licence to P2 Games Ltd.
2003, under exclusive
Entertainment UK Ltd
Pig © Astley Baker Davies/E1 is a trademark of Nintendo.
All rights reserved. Peppa owners. Nintendo DS
Entertainment UK Ltd. are property of their respective
© 2010 P2 Games Ltd/Asylum All rights reserved. Trademarks
Design AniMATiOn
ARTWORK PRinTing
COPYWRiTing PROgRAMMing
sTORYBOARD HOsTing
3D MODeLLing MAinTenAnCe

20. THANK YOU
LAVISH PRODUCTIONS LTD.
1 SHERWOOD STREET, LONDON W1f 7BL, UK
020 7292 1204
LAVISHCREATIVE.COM