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Best Paper Award
Presentation 2012
Bárbara Manso
Marco Manso
The Role of
Social Media
in Crisis
Agenda
• Contributors List
• Definitions
• Lessons From Past Crisis
• The Role of ICT in Crisis
• The iSAR+ Way: an Approach for Social
Media in Crisis
– The THEO Methodological Approach
– iSAR+ Platform and Services
• Conclusions
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Contributors List
Hernan Joglar (Army of Chile (Retired Colonel) - Chile), Marco Artioli and Davide
Piombini (Bridge129 - Italy), Emilio Mordini and Andrew Rebera (Centre for
Science, Society and Citizenship - Italy), Stéphane Schmoll (Deveryware -
France), Kari Junttila and Esa Kokki (Emergency Services College -
Finland), Richard E. Hayes and Grace Scarborough (EBR - USA), Dieter Rhode
and Silke Schmidt (Ernst-Moritz-Arndt-University Greifswald - Institute of
Psychology - Department Health and Prevention – Germany), Michal Choras and
Krzysztof Samp (ITTI - Poland), Egil Bovim and Øyvind Hope (National Centre on
Emergency Communication in Health - Norway), Jukka Koponen (North Savo
Rescue Department - Finland), Dave Fortune (North Yorkshire Police Authority -
UK), Emmanuelle Villot (Pôle Pilote de Sécurité Locale - France), Vesa
Muttilainen (Police College of Finland - Finland), Thomas Delavallade, Catherine
Gouttas and Olivier Sagnes (Thales Communications and Security -
France), Michael Cooke (University of Dublin - Trinity College - Aerospace
Psychology Research Group - Ireland), Hanna-Miina Sihvonen (University of
Eastern Finland - Finland), Elizabeth Avery Gomez (University of New Jersey -
USA) and Alessandro Zanasi (Zanasi & Partners – Italy)
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Definitions
• Crisis: In this paper, crisis is defined in the security context as
resulting of human activities, technological hazard events or natural
phenomena, and understood as the situation in which the priority
values, interests, preconditions or critical functions of large social
systems are seriously threatened, challenged, impaired or
overloaded.
• Social Media: Social media refers to “online technologies and
practices to share content, opinions and information, promote
discussion and build relationships”. Social media services and tools
involve a combination of web-based technology, telecommunications
and social interaction.
• Online and Mobile Communications: Online communications refer
to „social media‟. Mobile communications are based upon the use of
mobile devices, such as mobile
phones, smartphones, tablets, portable computers and personal
digital assistants (PDAs).
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Agenda
• Contributors List
• Definitions
• Lessons From Past Crisis
• The Role of ICT in Crisis
• The iSAR+ Way: an Approach for Social
Media in Crisis
– The THEO Methodological Approach
– iSAR+ Platform and Services
• Conclusions
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Lessons From Past Crisis
• September 11th 2001 – Terrorist Attacks on the USA
• 2003 China SARS Epidemic
• March 11th 2004 – Madrid Train Bombings
• December 24th 2004 – The Indian Ocean Tsunami
• July 7th 2005 – London Tube Bombings
• August 29th 2005 – Hurricane Katrina
• 2007 Southern California Wildfires
• January 12th 2010 – The Haiti Earthquake
• January 27th 2010 – The Chilean Earthquake
• 2011 Victorian Floods
• March 11th 2011 – The Great Japanese Earthquake
• 2011 Middle East Upheavals
• 2011 England Riots
• July 22nd 2011 – Norwegian Terrorist Attacks
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Lessons From Past Crisis
December 24th 2004 – The Indian Ocean Tsunami
• A 9.3 magnitude earthquake was felt in the Indian Ocean and within
minutes a giant tsunami decimated Banda Aceh, on the island of
Sumatra, and massively struck twelve countries bordering the Indian
Ocean, killing over 280,931 people.
• No advance warning was given. Information on the destruction of Sri
Lanka‟s coast reached (by telephone) the media, and then the general
public, prior to the news of Banda Aceh‟s fate.
• The existence of available information was severely hindered by the low
connectivity and scarce telecommunications access in developing Asia.
• The UN Humanitarian Information Centre in Banda Aceh became the
local information hub, BUT the first reports of this disaster came from
tourists (photos and videos from mobile phones uploaded to WEB).
• More than fifty worldwide contributors built The South-East Asia
Earthquake and Tsunami Blog, which aggregated news and set up a
tracker for missing persons‟ reports and humanitarian efforts.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Lessons From Past Crisis
July 7th 2005 – London Tube Bombings
• Three bombs detonated on three London Underground trains and a fourth bomb on a
double-decker bus. The attacks were the deadliest in London since World War II, killing 52
people and injuring more than 700 others.
• Initial information was scarce causing confusion in passengers.
• FRs with problems with radio communications. Not all radio systems operated in
underground and there was interoperability problems between the different systems.
• Legal issues: the United Kingdom's Data Protection Act prohibits sharing personal data
without the consent of those concerned.
• Most mobile operators reported capacity problems (excessive usage)
• Victims trapped underground were able to take photos and video of their surroundings but
could only be later forwarded to police and broadcasted through the media around the world.
• (media) Local and national radio either suspended regular programming, or provided regular
updates, whereas continuous, uninterrupted TV news coverage of the attacks was broadcast
throughout the day, empowered by the use of mobile phone footage sent in by
members of the public and live pictures from traffic CCTV cameras. This day marked
how day-to-day technology undertook a major role in citizen’s journalism.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Lessons From Past Crisis
August 29th, 2005 – Hurricane Katrina
• Hurricane Katrina devastated New Orleans and flooded 80% of the region for
weeks, forcing 1.2 million residents to evacuate and killing 1,836 people.
• The emergency 911 service was severely damaged and surviving stations
were soon overwhelmed by the awesome volume of calls as desperate people
tried to get help.
• The New Orleans Police Department‟s communications system was inoperative for
three days. 80% of the city’s emergency networks were incompatible.
• Satellite phones worked once the immediate storm passed. Satellite radio, such
as XM and Sirius, continued to function.
• The Amateur Radio Emergency Service provided communications in areas
where the communications infrastructure had been damaged or totally
destroyed, and the SATERN network of amateur radio operators helped to locate
more than 25,000 survivors.
• The Federal Emergency Management Agency’s (FEMA) Mobile Emergency
Response Support (MERS) teams provided assistance with emergency
communications, with limited impact in the first days.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Lessons From Past Crisis
August 29th, 2005 – Hurricane Katrina (2)
• The absence of authoritative and believable information from public officials
created a climate of rumour, misinformation and speculation, and added to the
loss of citizens‟ confidence and the government‟s inability to maintain public order.
• Field reporters became conduits for information between victims and
authorities, often using internet sites such as blogs, wikis, fora and community
journalism.
• The authorities monitored local and network news broadcasts, as well as
internet sites, to assist in the rescue efforts coordination.
• NOLA.com (blog) the web affiliate of New Orleans' Times-Picayune accepted and
posted thousands of individual pleas for rescue. Much of NOLA’s information
came indirectly from trapped victims via SMS messaging of their cell
phones.
• Shelters emerged as information hubs for seeking and providing information
and the large Red Cross-run shelters had to establish well-organized call centres
and processes for recording and transmitting messages.
• A few shelters had computers to access the internet but many users needed
computer training. Volunteers assisted with this task and helped them to share
information, find missing people and follow-up relief efforts. Best Paper Award
Paper 007: The Role of Social Media in Crisis
Lessons From Past Crisis
2007 Southern California Wildfires (end-October and November)
• Multiple wildfires in Southern California destroyed 1500 homes and burned over 500,000 acres of
land, killing 9 people, injuring 85 and provoking the evacuation of more than half a million people. In the
process, six counties were declared disaster areas: Los Angeles, Riverside, Orange, San Bernardino, San
Diego and Ventura.
• Prompt evacuation and road blockades were fundamental to reduce public exposure and maximise
firefighters‟ access to threatened locations.
• The Reverse 911 system worked extremely well notifying residents of danger, in spite of provoking
increased congestion on exit routes.
• Several local fire authorities ordered a large number of Public Information Officers (PIO) providing
volunteers the official information and disaster relief contacts as well as for connecting to the
media and the public the vast amount of information they required.
• Unable to learn critical information from the media (too general and often incorrect), people in the affected
region used mobile and social media to be informed: mobile phones to contact relatives and
friends, information portals and websites to know about road closures and fire-line status.
• During the course of the fires, citizen journalists used Twitter and Flickr to provide real-time updates
about evacuations, meeting points and places to gather supplies or bring animals. These updates could be
combined with reports from broadcast television news, local radio, streaming video, instant
messages, text messages, online scanner radio feed and e-mails from friends in the area.
• San Diego‟s local National Public Radio affiliate turned to Google Maps and Twitter to report the news
online when excessive web traffic brought down its website. Likewise, some people acted as information
brokers, distributing information, giving advices and providing console.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Lessons From Past Crisis
January 12th, 2010 – The Haiti Earthquake
• A 7.0 magnitude earthquake struck Haiti, killing 316,000 people, injuring
as many as 300,000, destroying 300,000 houses and leaving 1,600,000
people homeless.
• Amidst the collapse of all critical infrastructure, communications withstood
a considerable high damage. Still, within hours of the earthquake, most of
Haiti‟s cell phone towers were still operational and text messages were
getting through.
• Being Text messaging (SMS) the primary means of remote communication
in Haiti, a free aid service 4636 (via DigiCel) was implemented: hundreds
of messages in Kreyol-language were received (about 1000 per
day), translated, categorized and geolocated by hundreds of volunteers
worldwide.
• The Ushahidi Haiti platform was linked directly to the “4636″ live feed
and, from this time, the US Marines starting taking the feed of
messages and established a dedicated force to monitor and respond
to them. Best Paper Award
Paper 007: The Role of Social Media in Crisis
Lessons From Past Crisis
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The Role of ICT in Crisis
Source:
http://blog.ushahidi.com/index.php/2010/02/
08/project-4636-an-info-graphic/
Best Paper Award
Paper 007: The Role of Social Media in Crisis
NOTE:
- Local language is Kreyol
- Hundreds of volunteers
translated about 1000
messages per day
Lessons From Past Crisis
January 12th, 2010 – The Haiti Earthquake (2)
• An increasing number of organisations were using the maps to plan and
coordinate relief efforts: Red Cross, Plan International, Charity Water, US State
Department, International Medical Corps, AIDG, USAID, FEMA, US Coast Guard
Task Force, World Food Program, SOUTHCOM, OFDA and UNDP.
• (media) Radio is the most common medium used by Haitians: thus Radio Lumière
resumed broadcasting across most of its network within a week.
• The International Charter on Space and Major Disasters was activated, allowing
satellite imagery of affected regions to be shared with rescue organizations.
• Members of social networking sites, such as Twitter and Facebook, spread
messages and pleas for help.
• The OpenStreetMap community responded to the disaster by improving the level
of mapping available for the area (using post-earthquake satellite photography
provided by GeoEye) and tracking website Ushahidi messages to assist Haitians
still trapped and keep survivors‟ families informed.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Lessons From Past Crisis
Example: January 12th, 2010 Haiti Earthquake
Left image: Before the Earthquake
Center image: Two days after the Earthquake
Right image: on October 14th 2011
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Lessons From Past Crisis
March 11th 2011 – The Great Japan Earthquake
• A powerful 9.0 magnitude earthquake (the seventh most powerful earthquake in
recorded History) struck the coast of Japan, causing widespread power
outages, fires and a severe tsunami reported to be 40.5 meters high and traveling
10 km inland. At least 15,647 people were killed, 4,643 missing, 5,924
injured, 130,927 displaced and more than 332,395 buildings, 2,126 roads, 56
bridges and 26 railways destroyed or damaged.
• Electricity, gas and water supplies, telecommunications and railway service were
disrupted and several reactors severely damaged at Fukushima‟s nuclear power
plant.
• One minute before the earthquake was felt in Tokyo, the Earthquake Early
Warning system sent out warnings of impending strong shaking to millions. It is
believed by the Japan Meteorological Agency to have saved many lives.
• Cellular and landline phone service suffered major disruptions in the affected area
but internet services were largely unaffected. In an hour, with the Japanese
fixed telephone network destroyed, Twitter became the emergency service, with
almost 1200 tweets per minute coming from Tokyo, accordingly to Tweet-o-Meter.
20 Tweets per second
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Lessons From Past Crisis
March 11th 2011 – The Great Japan Earthquake (2)
• Several Wi-Fi hotspot providers reacted by providing free access to their networks
and companies provided free VoIP calls.
• There was no clear decision-making structure that would allow the disparate
stakeholders on disaster recovery to work together (local response only). The
traditional problem of Japanese decision-making, mixed with the stove-piped
tatewarigyousei and protective nawabari cultures, makes the protection of own
information the priority, prompting a agency-centric response management
instead of a coordinated and integrated capability.
• Cabinet Secretary Yukio Edano, used social media tools to calm public fears
and remedy media speculation. As expected, the crisis at the Fukushima power
plant was catapulted online almost instantly and within a few days generated 64%
of blog links and 32% of Twitter news links.
• Public criticism in the Japanese society both against the government and against
Tepco, the operator of the plant, started to rise. Cabinet Secretary Edano’s live
press conferences were praised on Twitter, for he was clear, articulate and
unafraid of difficult questions, presenting leadership qualities.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Since 2012…
• Boston Marathon bombing (April 15, 2013) highlighted growing citizens'
participation in the response effort, with the authorities enlisting the
public's assistance to provide information and identify the
suspects, resorting to images and videos collected from online and
mobile technologies.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Since 2013
• London UK (23rd May 2013): a terrorist incident took place in broad daylight
and involved two suspects killing a serving soldier. As the victim lies in the road
behind him one suspect turns and gives passers by his justification for the
attach encouraging them to use take pictures and social media to record his
words.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Since 2013
• Turkey: Ignored in traditional media, Turkish protesters go
online
Best Paper Award
Paper 007: The Role of Social Media in Crisis
On Facebook and YouTube, users have
published videos depicting police officers firing
tear gas into unarmed crowds, assaulting
women, and, in a particularly disturbing video,
surrounding a prostrate protester and taking
turns kicking him and clubbing him in the head.
This video of police firing tear gas bombs into
the crowd has gathered more than 130,000
shares on Facebook.
http://www.dailydot.com/society/turkey-taksim-
square-riot-facebook-twitter/
Since 2012…
• Hurricane Sandy: Rumour Control
• There is a lot of misinformation circulating on social networks regarding the
response and recovery effort for Hurricane Sandy. Rumors spread fast: please
tell a friend, share this page and help us provide accurate information about the
types of assistance available.
• http://m.fema.gov/sandy-rumor-control
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Rumour
Management
Lessons From Past Crisis
Common Aspects in Studied Crisis:
• Critical infrastructures, namely communications, withstand extreme
damage or destruction.
• Internet and cellular connectivity exhibit a resilient performance, especially
the capacity to send / receive SMS and text messages.
• 112 or 911 emergency services rapidly becoming overwhelmed by the high
volume of incoming calls.
• Traditional unidirectional communication means are too generic (broadcast
media). Local channels are very useful.
• ICT tools deployed by independent organizations (or individuals) are
adopted by citizens and other organisations.
• Social networks were the first providers of news in a number of cases.
• Citizens were the first sensors in situ.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Lessons From Past Crisis
Common Aspects in Studied Crisis (2):
• Public Safety organisations have no bi-direccional communication
mechanisms implemented with citizens
– The implementation of ICT tools for this purpose is mainly driven
by individuals or independent organisations.
– These ICT tools do not conform with Europe‟s data privacy
legislation of Europe (and US).
• Law restricts most public safety organisations on information
sharing concerning the public.
• Public Safety organisations face severe law restrictions even during
crisis in what concerns sharing information about victims.
• Citizens have been filling the present gap using social networks
(not originally designed for this purpose) and other available tools.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Agenda
• Contributors List
• Definitions
• Lessons From Past Crisis
• The Role of ICT in Crisis
• The iSAR+ Way: an Approach for Social
Media in Crisis
– The THEO Methodological Approach
– iSAR+ Platform and Services
• Conclusions
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The Role of ICT in Crisis
A plethora of new tools and platforms has been developed and
used in crisis
Mission 4636
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The Role of ICT in Crisis
Mobile
Gaia GPS Application (for Haitian Disaster Relief)
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The Role of ICT in Crisis
Mobile
US FEMA North Dakota
State University
Ushahidi Disaster Alert
(Pacific Disaster
Center's World
Disaster Alerts)
Wildfire App
Red Cross
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The Role of ICT in Crisis
Police goes mobile
North Yorkshire Police Authority Mobile Application
The image on the right refers to a photo of a suspect that was shared by the police to
citizens. The image was anonymized in this presentation.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The Role of ICT in Crisis
Social Networks / User Uploaded content
Social Networking Mobile App Citizen Main Use
Facebook Share messages, images and video with friends or anyone.
Most used social media worldwide.
EU alternatives are Hyves.nl (in the Netherlands) and Nasza-klasa.pl (in Poland)
Twitter Connect with and follow people based on a similar topic.
Short text messaging in real-time.
Supports geotagging messages.
YouTube Share videos.
Easy to post a video recorded by a smartphone.
Flickr Share images.
Supports geotagging images.
Alternatives are Picasa, Panoramio (photos of the world).
In flickr, “Haiti” and “Hope for Haiti 2010” have more than 10.000 photos posted.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Agenda
• Contributors List
• Definitions
• Lessons From Past Crisis
• The Role of ICT in Crisis
• The iSAR+ Way: an Approach for Social
Media in Crisis
– The THEO Methodological Approach
– iSAR+ Platform and Services
• Conclusions
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Way
• Today
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Way
• Our
Vision
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Way
MAIN CHALLENGE To enable PPDRs and citizens to (rapidly) generate high levels of
situational awareness upon the occurrence of a large emergency
or crisis event.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Way
BARRIER (PPDRs) PPDRs distrust online social media as a credible information
source and a viable communication tool with citizens in crises.
BARRIER (PPDRs) Popular online social media platforms cannot be used as a formal
PPDR tool for they do not uphold EU ethical principles and legal
framework.
BARRIER (PPDRs) Introducing change to PPDRs entails new risks and it is a process
to be carefully structured, managed and tested, before
implementation.
BARRIER (Citizens) Citizens use the online platforms they are accostumed to. Forcing
a change of habits and the adoption of an unfamiliar platform will
likely result in failure.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Way
PPDR Communication Principles: Today and With the New Communication Media
To enable the engagement of citizens and PPDRs in crisis response efforts, by encouraging
the use of the new communication media, requires more than yet another PPDR
technological system: it requires a profound change in PPDR communication principles
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Way
The THEO Approach
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Way
Technological Dimension
• Entails the integration of current ICT tools for
crisis, equipment, communications, information
processing technologies and current standards
into a platform.
• Explores the real potential of ICT and mobile
technologies in what concerns crisis response and
search and rescue actions.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Way
Human Dimension
• Focuses on the citizens‟ perspective on the
acceptance and adequate employment of state-of-
the-art mobile and social media communication
technologies in crisis situations.
• Addresses human factor analyses, message
delivery channels and message content.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Way
Ethical and Legal Dimension
• Deals with the ICT/Tools requirements to abide to
the ethical principles and legal framework
applicable when developing an ethics-by-design
project approach.
• Addresses the ethical and legal framework
concerns and waivers emerging from the debate
on the boundaries of privacy rights and public
security, with respect to the integration of new
online and mobile technology in crisis response
efforts.
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Way
Organisational Dimension
• Focuses on PPDR organisations and their
culture, roles, processes, competences, training
and technologies.
• How to adapt these organisations to work with
social media platforms, building their trust in online
networking platforms?
• How to introduce these new technologies into the
organisations‟ operational processes?
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Way
The iSAR+ Platform and Services
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Way
The iSAR+ Platform and Services
• The i112 Portal (for Citizens and for PPDRs)
• Interoperability with Existing Social Media and ICT Tools
for Crisis
• The iSAR+ Fusion Centre
• iSAR+ PPDR Services
• iSAR+ Mobile Services
• Advanced Services [study]
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Way
iSAR PPDR Services (examples)
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Ushahidi Crowdmapping
Missing People Tracking
1
Risk/danger map
2
BRIDGE129 Advanced
Alerting Tools
THALES Visualisation and
Decision Support Tools
The iSAR+ Way
iSAR Mobile Apps (examples)
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Ushahidi Report Form and Mapped Information NYPA Mobile Application
(warning screen)
DW’s PermiLoc Public Warning Extension
(to be developed)
The iSAR+ Way
SMS / MMS
Best Paper Award
Paper 007: The Role of Social Media in Crisis
French Civil Protection Message
HOSPITAL NEAR YOUR LOCATION:
Hôpital Saint -Antoine
184 Rue Fbg St Antoine, 75012
Paris, France
CALL 112 FOR HELP
The iSAR+ Way
Advanced Services
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Way
iSAR+ Interfaces: international cooperation
Agenda
• Contributors List
• Definitions
• Lessons From Past Crisis
• The Role of ICT in Crisis
• The iSAR+ Way: an Approach for Social
Media in Crisis
– The THEO Methodological Approach
– iSAR+ Platform and Services
• Conclusions
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Conclusions
Social Media offers a crucial communication
mechanism for disaster response organisations, First
Responders and citizens:
• Faster PPDR response reaction times for the citizens‟
benefit
• Improved links amongst prevention, detection, reporting
and rescue
• Improved performance of first responders, medical
personnel, police and law enforcement agencies
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Way: Today
Conclusions
Best Paper Award
Paper 007: The Role of Social Media in Crisis
The iSAR+ Future: Link with SOTERIA
(Social Media for Emergencies)
Conclusions
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Conclusions
Best Paper Award
Paper 007: The Role of Social Media in Crisis
Thank You for Your Attention !
Authors:
Bárbara Manso
(barbara.manso@tekever.com)
Marco Manso
(marco@marcomanso.com)

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Social Media in Crisis Presentation

  • 1. Best Paper Award Presentation 2012 Bárbara Manso Marco Manso The Role of Social Media in Crisis
  • 2. Agenda • Contributors List • Definitions • Lessons From Past Crisis • The Role of ICT in Crisis • The iSAR+ Way: an Approach for Social Media in Crisis – The THEO Methodological Approach – iSAR+ Platform and Services • Conclusions Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 3. Contributors List Hernan Joglar (Army of Chile (Retired Colonel) - Chile), Marco Artioli and Davide Piombini (Bridge129 - Italy), Emilio Mordini and Andrew Rebera (Centre for Science, Society and Citizenship - Italy), Stéphane Schmoll (Deveryware - France), Kari Junttila and Esa Kokki (Emergency Services College - Finland), Richard E. Hayes and Grace Scarborough (EBR - USA), Dieter Rhode and Silke Schmidt (Ernst-Moritz-Arndt-University Greifswald - Institute of Psychology - Department Health and Prevention – Germany), Michal Choras and Krzysztof Samp (ITTI - Poland), Egil Bovim and Øyvind Hope (National Centre on Emergency Communication in Health - Norway), Jukka Koponen (North Savo Rescue Department - Finland), Dave Fortune (North Yorkshire Police Authority - UK), Emmanuelle Villot (Pôle Pilote de Sécurité Locale - France), Vesa Muttilainen (Police College of Finland - Finland), Thomas Delavallade, Catherine Gouttas and Olivier Sagnes (Thales Communications and Security - France), Michael Cooke (University of Dublin - Trinity College - Aerospace Psychology Research Group - Ireland), Hanna-Miina Sihvonen (University of Eastern Finland - Finland), Elizabeth Avery Gomez (University of New Jersey - USA) and Alessandro Zanasi (Zanasi & Partners – Italy) Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 4. Definitions • Crisis: In this paper, crisis is defined in the security context as resulting of human activities, technological hazard events or natural phenomena, and understood as the situation in which the priority values, interests, preconditions or critical functions of large social systems are seriously threatened, challenged, impaired or overloaded. • Social Media: Social media refers to “online technologies and practices to share content, opinions and information, promote discussion and build relationships”. Social media services and tools involve a combination of web-based technology, telecommunications and social interaction. • Online and Mobile Communications: Online communications refer to „social media‟. Mobile communications are based upon the use of mobile devices, such as mobile phones, smartphones, tablets, portable computers and personal digital assistants (PDAs). Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 5. Agenda • Contributors List • Definitions • Lessons From Past Crisis • The Role of ICT in Crisis • The iSAR+ Way: an Approach for Social Media in Crisis – The THEO Methodological Approach – iSAR+ Platform and Services • Conclusions Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 6. Lessons From Past Crisis • September 11th 2001 – Terrorist Attacks on the USA • 2003 China SARS Epidemic • March 11th 2004 – Madrid Train Bombings • December 24th 2004 – The Indian Ocean Tsunami • July 7th 2005 – London Tube Bombings • August 29th 2005 – Hurricane Katrina • 2007 Southern California Wildfires • January 12th 2010 – The Haiti Earthquake • January 27th 2010 – The Chilean Earthquake • 2011 Victorian Floods • March 11th 2011 – The Great Japanese Earthquake • 2011 Middle East Upheavals • 2011 England Riots • July 22nd 2011 – Norwegian Terrorist Attacks Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 7. Lessons From Past Crisis December 24th 2004 – The Indian Ocean Tsunami • A 9.3 magnitude earthquake was felt in the Indian Ocean and within minutes a giant tsunami decimated Banda Aceh, on the island of Sumatra, and massively struck twelve countries bordering the Indian Ocean, killing over 280,931 people. • No advance warning was given. Information on the destruction of Sri Lanka‟s coast reached (by telephone) the media, and then the general public, prior to the news of Banda Aceh‟s fate. • The existence of available information was severely hindered by the low connectivity and scarce telecommunications access in developing Asia. • The UN Humanitarian Information Centre in Banda Aceh became the local information hub, BUT the first reports of this disaster came from tourists (photos and videos from mobile phones uploaded to WEB). • More than fifty worldwide contributors built The South-East Asia Earthquake and Tsunami Blog, which aggregated news and set up a tracker for missing persons‟ reports and humanitarian efforts. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 8. Lessons From Past Crisis July 7th 2005 – London Tube Bombings • Three bombs detonated on three London Underground trains and a fourth bomb on a double-decker bus. The attacks were the deadliest in London since World War II, killing 52 people and injuring more than 700 others. • Initial information was scarce causing confusion in passengers. • FRs with problems with radio communications. Not all radio systems operated in underground and there was interoperability problems between the different systems. • Legal issues: the United Kingdom's Data Protection Act prohibits sharing personal data without the consent of those concerned. • Most mobile operators reported capacity problems (excessive usage) • Victims trapped underground were able to take photos and video of their surroundings but could only be later forwarded to police and broadcasted through the media around the world. • (media) Local and national radio either suspended regular programming, or provided regular updates, whereas continuous, uninterrupted TV news coverage of the attacks was broadcast throughout the day, empowered by the use of mobile phone footage sent in by members of the public and live pictures from traffic CCTV cameras. This day marked how day-to-day technology undertook a major role in citizen’s journalism. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 9. Lessons From Past Crisis August 29th, 2005 – Hurricane Katrina • Hurricane Katrina devastated New Orleans and flooded 80% of the region for weeks, forcing 1.2 million residents to evacuate and killing 1,836 people. • The emergency 911 service was severely damaged and surviving stations were soon overwhelmed by the awesome volume of calls as desperate people tried to get help. • The New Orleans Police Department‟s communications system was inoperative for three days. 80% of the city’s emergency networks were incompatible. • Satellite phones worked once the immediate storm passed. Satellite radio, such as XM and Sirius, continued to function. • The Amateur Radio Emergency Service provided communications in areas where the communications infrastructure had been damaged or totally destroyed, and the SATERN network of amateur radio operators helped to locate more than 25,000 survivors. • The Federal Emergency Management Agency’s (FEMA) Mobile Emergency Response Support (MERS) teams provided assistance with emergency communications, with limited impact in the first days. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 10. Lessons From Past Crisis August 29th, 2005 – Hurricane Katrina (2) • The absence of authoritative and believable information from public officials created a climate of rumour, misinformation and speculation, and added to the loss of citizens‟ confidence and the government‟s inability to maintain public order. • Field reporters became conduits for information between victims and authorities, often using internet sites such as blogs, wikis, fora and community journalism. • The authorities monitored local and network news broadcasts, as well as internet sites, to assist in the rescue efforts coordination. • NOLA.com (blog) the web affiliate of New Orleans' Times-Picayune accepted and posted thousands of individual pleas for rescue. Much of NOLA’s information came indirectly from trapped victims via SMS messaging of their cell phones. • Shelters emerged as information hubs for seeking and providing information and the large Red Cross-run shelters had to establish well-organized call centres and processes for recording and transmitting messages. • A few shelters had computers to access the internet but many users needed computer training. Volunteers assisted with this task and helped them to share information, find missing people and follow-up relief efforts. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 11. Lessons From Past Crisis 2007 Southern California Wildfires (end-October and November) • Multiple wildfires in Southern California destroyed 1500 homes and burned over 500,000 acres of land, killing 9 people, injuring 85 and provoking the evacuation of more than half a million people. In the process, six counties were declared disaster areas: Los Angeles, Riverside, Orange, San Bernardino, San Diego and Ventura. • Prompt evacuation and road blockades were fundamental to reduce public exposure and maximise firefighters‟ access to threatened locations. • The Reverse 911 system worked extremely well notifying residents of danger, in spite of provoking increased congestion on exit routes. • Several local fire authorities ordered a large number of Public Information Officers (PIO) providing volunteers the official information and disaster relief contacts as well as for connecting to the media and the public the vast amount of information they required. • Unable to learn critical information from the media (too general and often incorrect), people in the affected region used mobile and social media to be informed: mobile phones to contact relatives and friends, information portals and websites to know about road closures and fire-line status. • During the course of the fires, citizen journalists used Twitter and Flickr to provide real-time updates about evacuations, meeting points and places to gather supplies or bring animals. These updates could be combined with reports from broadcast television news, local radio, streaming video, instant messages, text messages, online scanner radio feed and e-mails from friends in the area. • San Diego‟s local National Public Radio affiliate turned to Google Maps and Twitter to report the news online when excessive web traffic brought down its website. Likewise, some people acted as information brokers, distributing information, giving advices and providing console. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 12. Lessons From Past Crisis January 12th, 2010 – The Haiti Earthquake • A 7.0 magnitude earthquake struck Haiti, killing 316,000 people, injuring as many as 300,000, destroying 300,000 houses and leaving 1,600,000 people homeless. • Amidst the collapse of all critical infrastructure, communications withstood a considerable high damage. Still, within hours of the earthquake, most of Haiti‟s cell phone towers were still operational and text messages were getting through. • Being Text messaging (SMS) the primary means of remote communication in Haiti, a free aid service 4636 (via DigiCel) was implemented: hundreds of messages in Kreyol-language were received (about 1000 per day), translated, categorized and geolocated by hundreds of volunteers worldwide. • The Ushahidi Haiti platform was linked directly to the “4636″ live feed and, from this time, the US Marines starting taking the feed of messages and established a dedicated force to monitor and respond to them. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 13. Lessons From Past Crisis Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 14. The Role of ICT in Crisis Source: http://blog.ushahidi.com/index.php/2010/02/ 08/project-4636-an-info-graphic/ Best Paper Award Paper 007: The Role of Social Media in Crisis NOTE: - Local language is Kreyol - Hundreds of volunteers translated about 1000 messages per day
  • 15. Lessons From Past Crisis January 12th, 2010 – The Haiti Earthquake (2) • An increasing number of organisations were using the maps to plan and coordinate relief efforts: Red Cross, Plan International, Charity Water, US State Department, International Medical Corps, AIDG, USAID, FEMA, US Coast Guard Task Force, World Food Program, SOUTHCOM, OFDA and UNDP. • (media) Radio is the most common medium used by Haitians: thus Radio Lumière resumed broadcasting across most of its network within a week. • The International Charter on Space and Major Disasters was activated, allowing satellite imagery of affected regions to be shared with rescue organizations. • Members of social networking sites, such as Twitter and Facebook, spread messages and pleas for help. • The OpenStreetMap community responded to the disaster by improving the level of mapping available for the area (using post-earthquake satellite photography provided by GeoEye) and tracking website Ushahidi messages to assist Haitians still trapped and keep survivors‟ families informed. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 16. Lessons From Past Crisis Example: January 12th, 2010 Haiti Earthquake Left image: Before the Earthquake Center image: Two days after the Earthquake Right image: on October 14th 2011 Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 17. Lessons From Past Crisis March 11th 2011 – The Great Japan Earthquake • A powerful 9.0 magnitude earthquake (the seventh most powerful earthquake in recorded History) struck the coast of Japan, causing widespread power outages, fires and a severe tsunami reported to be 40.5 meters high and traveling 10 km inland. At least 15,647 people were killed, 4,643 missing, 5,924 injured, 130,927 displaced and more than 332,395 buildings, 2,126 roads, 56 bridges and 26 railways destroyed or damaged. • Electricity, gas and water supplies, telecommunications and railway service were disrupted and several reactors severely damaged at Fukushima‟s nuclear power plant. • One minute before the earthquake was felt in Tokyo, the Earthquake Early Warning system sent out warnings of impending strong shaking to millions. It is believed by the Japan Meteorological Agency to have saved many lives. • Cellular and landline phone service suffered major disruptions in the affected area but internet services were largely unaffected. In an hour, with the Japanese fixed telephone network destroyed, Twitter became the emergency service, with almost 1200 tweets per minute coming from Tokyo, accordingly to Tweet-o-Meter. 20 Tweets per second Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 18. Lessons From Past Crisis March 11th 2011 – The Great Japan Earthquake (2) • Several Wi-Fi hotspot providers reacted by providing free access to their networks and companies provided free VoIP calls. • There was no clear decision-making structure that would allow the disparate stakeholders on disaster recovery to work together (local response only). The traditional problem of Japanese decision-making, mixed with the stove-piped tatewarigyousei and protective nawabari cultures, makes the protection of own information the priority, prompting a agency-centric response management instead of a coordinated and integrated capability. • Cabinet Secretary Yukio Edano, used social media tools to calm public fears and remedy media speculation. As expected, the crisis at the Fukushima power plant was catapulted online almost instantly and within a few days generated 64% of blog links and 32% of Twitter news links. • Public criticism in the Japanese society both against the government and against Tepco, the operator of the plant, started to rise. Cabinet Secretary Edano’s live press conferences were praised on Twitter, for he was clear, articulate and unafraid of difficult questions, presenting leadership qualities. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 19. Since 2012… • Boston Marathon bombing (April 15, 2013) highlighted growing citizens' participation in the response effort, with the authorities enlisting the public's assistance to provide information and identify the suspects, resorting to images and videos collected from online and mobile technologies. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 20. Since 2013 • London UK (23rd May 2013): a terrorist incident took place in broad daylight and involved two suspects killing a serving soldier. As the victim lies in the road behind him one suspect turns and gives passers by his justification for the attach encouraging them to use take pictures and social media to record his words. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 21. Since 2013 • Turkey: Ignored in traditional media, Turkish protesters go online Best Paper Award Paper 007: The Role of Social Media in Crisis On Facebook and YouTube, users have published videos depicting police officers firing tear gas into unarmed crowds, assaulting women, and, in a particularly disturbing video, surrounding a prostrate protester and taking turns kicking him and clubbing him in the head. This video of police firing tear gas bombs into the crowd has gathered more than 130,000 shares on Facebook. http://www.dailydot.com/society/turkey-taksim- square-riot-facebook-twitter/
  • 22. Since 2012… • Hurricane Sandy: Rumour Control • There is a lot of misinformation circulating on social networks regarding the response and recovery effort for Hurricane Sandy. Rumors spread fast: please tell a friend, share this page and help us provide accurate information about the types of assistance available. • http://m.fema.gov/sandy-rumor-control Best Paper Award Paper 007: The Role of Social Media in Crisis Rumour Management
  • 23. Lessons From Past Crisis Common Aspects in Studied Crisis: • Critical infrastructures, namely communications, withstand extreme damage or destruction. • Internet and cellular connectivity exhibit a resilient performance, especially the capacity to send / receive SMS and text messages. • 112 or 911 emergency services rapidly becoming overwhelmed by the high volume of incoming calls. • Traditional unidirectional communication means are too generic (broadcast media). Local channels are very useful. • ICT tools deployed by independent organizations (or individuals) are adopted by citizens and other organisations. • Social networks were the first providers of news in a number of cases. • Citizens were the first sensors in situ. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 24. Lessons From Past Crisis Common Aspects in Studied Crisis (2): • Public Safety organisations have no bi-direccional communication mechanisms implemented with citizens – The implementation of ICT tools for this purpose is mainly driven by individuals or independent organisations. – These ICT tools do not conform with Europe‟s data privacy legislation of Europe (and US). • Law restricts most public safety organisations on information sharing concerning the public. • Public Safety organisations face severe law restrictions even during crisis in what concerns sharing information about victims. • Citizens have been filling the present gap using social networks (not originally designed for this purpose) and other available tools. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 25. Agenda • Contributors List • Definitions • Lessons From Past Crisis • The Role of ICT in Crisis • The iSAR+ Way: an Approach for Social Media in Crisis – The THEO Methodological Approach – iSAR+ Platform and Services • Conclusions Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 26. The Role of ICT in Crisis A plethora of new tools and platforms has been developed and used in crisis Mission 4636 Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 27. The Role of ICT in Crisis Mobile Gaia GPS Application (for Haitian Disaster Relief) Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 28. The Role of ICT in Crisis Mobile US FEMA North Dakota State University Ushahidi Disaster Alert (Pacific Disaster Center's World Disaster Alerts) Wildfire App Red Cross Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 29. The Role of ICT in Crisis Police goes mobile North Yorkshire Police Authority Mobile Application The image on the right refers to a photo of a suspect that was shared by the police to citizens. The image was anonymized in this presentation. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 30. The Role of ICT in Crisis Social Networks / User Uploaded content Social Networking Mobile App Citizen Main Use Facebook Share messages, images and video with friends or anyone. Most used social media worldwide. EU alternatives are Hyves.nl (in the Netherlands) and Nasza-klasa.pl (in Poland) Twitter Connect with and follow people based on a similar topic. Short text messaging in real-time. Supports geotagging messages. YouTube Share videos. Easy to post a video recorded by a smartphone. Flickr Share images. Supports geotagging images. Alternatives are Picasa, Panoramio (photos of the world). In flickr, “Haiti” and “Hope for Haiti 2010” have more than 10.000 photos posted. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 31. Agenda • Contributors List • Definitions • Lessons From Past Crisis • The Role of ICT in Crisis • The iSAR+ Way: an Approach for Social Media in Crisis – The THEO Methodological Approach – iSAR+ Platform and Services • Conclusions Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 32. The iSAR+ Way • Today Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 33. The iSAR+ Way • Our Vision Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 34. The iSAR+ Way MAIN CHALLENGE To enable PPDRs and citizens to (rapidly) generate high levels of situational awareness upon the occurrence of a large emergency or crisis event. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 35. The iSAR+ Way BARRIER (PPDRs) PPDRs distrust online social media as a credible information source and a viable communication tool with citizens in crises. BARRIER (PPDRs) Popular online social media platforms cannot be used as a formal PPDR tool for they do not uphold EU ethical principles and legal framework. BARRIER (PPDRs) Introducing change to PPDRs entails new risks and it is a process to be carefully structured, managed and tested, before implementation. BARRIER (Citizens) Citizens use the online platforms they are accostumed to. Forcing a change of habits and the adoption of an unfamiliar platform will likely result in failure. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 36. The iSAR+ Way PPDR Communication Principles: Today and With the New Communication Media To enable the engagement of citizens and PPDRs in crisis response efforts, by encouraging the use of the new communication media, requires more than yet another PPDR technological system: it requires a profound change in PPDR communication principles Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 37. The iSAR+ Way The THEO Approach Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 38. The iSAR+ Way Technological Dimension • Entails the integration of current ICT tools for crisis, equipment, communications, information processing technologies and current standards into a platform. • Explores the real potential of ICT and mobile technologies in what concerns crisis response and search and rescue actions. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 39. The iSAR+ Way Human Dimension • Focuses on the citizens‟ perspective on the acceptance and adequate employment of state-of- the-art mobile and social media communication technologies in crisis situations. • Addresses human factor analyses, message delivery channels and message content. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 40. The iSAR+ Way Ethical and Legal Dimension • Deals with the ICT/Tools requirements to abide to the ethical principles and legal framework applicable when developing an ethics-by-design project approach. • Addresses the ethical and legal framework concerns and waivers emerging from the debate on the boundaries of privacy rights and public security, with respect to the integration of new online and mobile technology in crisis response efforts. Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 41. The iSAR+ Way Organisational Dimension • Focuses on PPDR organisations and their culture, roles, processes, competences, training and technologies. • How to adapt these organisations to work with social media platforms, building their trust in online networking platforms? • How to introduce these new technologies into the organisations‟ operational processes? Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 42. The iSAR+ Way The iSAR+ Platform and Services Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 43. The iSAR+ Way The iSAR+ Platform and Services • The i112 Portal (for Citizens and for PPDRs) • Interoperability with Existing Social Media and ICT Tools for Crisis • The iSAR+ Fusion Centre • iSAR+ PPDR Services • iSAR+ Mobile Services • Advanced Services [study] Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 44. The iSAR+ Way iSAR PPDR Services (examples) Best Paper Award Paper 007: The Role of Social Media in Crisis Ushahidi Crowdmapping Missing People Tracking 1 Risk/danger map 2 BRIDGE129 Advanced Alerting Tools THALES Visualisation and Decision Support Tools
  • 45. The iSAR+ Way iSAR Mobile Apps (examples) Best Paper Award Paper 007: The Role of Social Media in Crisis Ushahidi Report Form and Mapped Information NYPA Mobile Application (warning screen) DW’s PermiLoc Public Warning Extension (to be developed)
  • 46. The iSAR+ Way SMS / MMS Best Paper Award Paper 007: The Role of Social Media in Crisis French Civil Protection Message HOSPITAL NEAR YOUR LOCATION: Hôpital Saint -Antoine 184 Rue Fbg St Antoine, 75012 Paris, France CALL 112 FOR HELP
  • 47. The iSAR+ Way Advanced Services Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 48. The iSAR+ Way iSAR+ Interfaces: international cooperation
  • 49. Agenda • Contributors List • Definitions • Lessons From Past Crisis • The Role of ICT in Crisis • The iSAR+ Way: an Approach for Social Media in Crisis – The THEO Methodological Approach – iSAR+ Platform and Services • Conclusions Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 50. Conclusions Social Media offers a crucial communication mechanism for disaster response organisations, First Responders and citizens: • Faster PPDR response reaction times for the citizens‟ benefit • Improved links amongst prevention, detection, reporting and rescue • Improved performance of first responders, medical personnel, police and law enforcement agencies Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 51. The iSAR+ Way: Today Conclusions Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 52. The iSAR+ Future: Link with SOTERIA (Social Media for Emergencies) Conclusions Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 53. Conclusions Best Paper Award Paper 007: The Role of Social Media in Crisis
  • 54. Thank You for Your Attention ! Authors: Bárbara Manso (barbara.manso@tekever.com) Marco Manso (marco@marcomanso.com)