The document provides tips for using social media effectively as a translator. It discusses two approaches - one that advertises directly and is not interactive or effective, and one that attracts people through a fun interactive page. The goal of social media is to attract people, not advertise directly. It suggests providing value through comments, likes, entertainment and expert opinions. It then provides specific tips for using websites, YouTube, Facebook, Twitter, LinkedIn and integrating them together to maximize exposure.
All These Sophisticated Attacks, Can We Really Detect Them - PDF
Advanced social media presentation
1.
2.
3.
4. Translator #1: Joe
• What people see
– One-sided, not
interactive
– Advertising, not
attracting
• This approach is
probably not
effective
5. Translator #2: Paula
• Search for
Portuguese
translator in
Facebook…
• #1 Result:
http://www.facebook.com/
EnglishtoEuropeanPortugue
seTranslator
6.
7. Translator #2: Paula
• What people see
– Fun, interactive
page
– Attracts, not
advertises
• This approach is
clearly effective
8. The Goal of Social Media
• The goal of social
media isn’t to
advertise…
– It’s to attract more
eyes!
• Use social media to
connect, not sell
http://www.flickr.com/photos/paulwan8/
9. Key Concept: Provide Value
• Conversation is the
currency of social media
– Comments
– “Likes”
• Other ways to provide
value:
– Entertainment
– Free reports
– Your expert opinion
http://www.flickr.com/photos/katrina-nicole/
15. “I've gotten plenty of new
translation clients through my
activities on Twitter, LinkedIn
but especially through my
blog.” “I don't use social media
as a direct sales tool for
my translation business.
They're just a part of the
bigger picture. My main
aim is to channel traffic
back to my blog (where
there are 2 clear calls to
Sarah Dillon action: subscribe or hire
http://www.dillonslattery.com/ me).”
17. Website/blog actions
• Think of your
website as your
“hub”
– This is where you
should drive your
traffic
– Have strong calls to
action and make
them easy to find
27. Facebook Actions
• Create a Facebook page
for your business
– http://www.facebook.com/pages
/create.php
• Build a fan base for your
page
• Post regularly to your
page and engage with
your fans
28. Facebook Page Tips
• Give people a reason to
like your page
– Free coupon, voucher,
report
• Regularly post relevant
content
• Ask questions/survey
• Include photos in your
posts
• Celebrate milestones
• Run a contest
32. @sarahdillon
• Tweets and
Retweets
• Which hash tags
is she using?
– #translation,
#iticonf,
#German
• Which hashtags
are appropriate
for your niche?
33. Twitter Actions
• Create a Twitter
account
• Find and follow friends,
colleagues and leaders
in your business niche
• Engage in conversations
• Use hashtags to include
your tweets in popular
conversations
36. LinkedIn Pages
• You can have a
personal LinkedIn
page and a company
LinkedIn page
• People searching for
translators using a
business search will
find company pages
only
38. Sneaky LinkedIn Targeting Trick
• Connect with anyone
on LinkedIn directly
• Find your target
prospect through
LinkedIn search
• See which groups they
belong to
• Join their groups and
then you can make a
direct connection
http://www.flickr.com/photos/andreapacelli/
39. LinkedIn Actions
• Create a business LinkedIn
account
• Join LinkedIn groups in
your niche
• Participate in the
discussions
• Answer LinkedIn Questions
• Use groups as a backdoor
to connect with your target
prospects
http://www.flickr.com/photos/juniorvelo/
46. Posterous
• Create a Posterous
account and get a free
blog
• Configure it to update:
– Facebook
– LinkedIn
– Twitter
– Your hub blog
– And more
• Just send an e-mail to
post@posterous.com
47. Also Consider dlvr.it
• A more blog-centric system of content distribution
• Shortly after you post to your blog, dlvr.it posts to your
Twitter, Facebook, LinkedIn and other accounts
48. What’s the secret to creating lots of
relevant content worth sharing?
52. Final Tips
• Build gradually
• Don’t sell—connect!
• Make yourself easy to
connect with
• Establish yourself as an
expert
• Provide value
• Be creative, interesting,
entertaining, fun
http://www.flickr.com/photos/nicholas_t/
53. Homework
• Research your competition
• What are they doing with
social media?
• What can you model from
them?
• Study what Sarah Dillon
does with:
• Her blog
• Twitter
• Facebook
• LinkedIn
• Get started with your own http://www.flickr.com/photos/meaganjean/
social media game plan