This document introduces advertising agency Meet Source and summarizes their offerings. Meet Source is a privately owned full-service advertising agency founded in 1983 with over 40 employees across three offices. They offer 360-degree marketing solutions including advertising, sports marketing, digital marketing, and more. They work with clients across various industries such as retail, franchising, and technology. Meet Source prides itself on its results-oriented "transactional marketing" approach and sports marketing expertise, as demonstrated through case studies of clients such as Subway, Amtrak, and HP.
1. Meet Source
Presentation to: Meet Source
May 2009
Contact: Marcia Wasser, EVP, CMO
201-343-5222 x207
mwasser@sourcead.com
sourcead.com
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2. who we are
• Privately owned by partners Larry Rothstein,
Barry Bluestein and Dennis Koye
• 40+ employees
• Founded in 1983
• Offices: Hackensack, NJ; New York, NY;
and San Diego, CA
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3. About source
• Born of an innovative heritage in retail, co-op and
franchise marketing, Source takes integration to
the next level
• Passionate people with experience and expertise
across all marketing disciplines fuel Source to think
and work 360° around the brand
• Our unique blend of customized solutions inform,
persuade, engage and ultimately, drive transactions
• Through strategy, advertising, sports marketing,
promotions, media and digital solutions, we make
people feel, think and act by the brand, for the brand
We are Source: ideas inspiring action
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4. we offer 360° solutions
• Advertising
• Sports and entertainment marketing
• Franchise, retail, field marketing
• Direct marketing
• Media planning and buying
• Strategic planning, messaging
• Interactive and digital marketing
‐ Strategic alliance with SiteLab Interactive
• Creative development, production and execution
‐ Television, video, radio
‐ Print and direct marketing
‐ Interactive/digital/mobile/experiential
‐ Out-of-home
‐ In-store merchandising
‐ Collateral
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6. Our approach
It’s about inspiring action and generating transactions…
We call it
Transactional marketing
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7. Our approach, continued
Reaching and motivating multiple constituencies
• Prospects
• Customers
• Employees
• Sales force
• Key intermediaries—e.g. vendor partners, distributors
Understanding the critical importance of integration
In order to achieve…
RESULTS!
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9. 1-800-flowers.com
Direct-response TV based on new creative and
media strategies generated
• Double-digit sales growth for 18 consecutive months
• 2.2mm new customers
• 22% increase in web hits
• 12:1 ROI
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10. SUBWAY® restaurants
NY DMA franchise group 949 stores
Integrated advertising, promotion and sports
marketing plan drives sales; two-year YTD results
• 20.3% sales increase in average unit volume (+5.6 pts US avg.)
• 13.4% increase in store traffic (+6 pts vs US avg.)
• National “Mr. Bill” TV
spot drove 14.7 point
increase in AUV
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11. Wise snacks
Integrated digital, experiential, traditional and
sports promotional marketing program
• Over 17% sales increase
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12. Amtrak acela
Sports marketing program has contributed to
huge sales increases
• Amtrak Acela market share now more than DOUBLE
the total share of US Air and Delta shuttles
• Seats currently at 98% capacity
• Ridership up 8.8%, revenue up 18.8%
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13. Pella Windows
and Doors
More effective direct marketing combined
with sports marketing, FSI, interactive, radio
and TV advertising
• Increased leads and sales
• Higher ROI
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14. Thinking outside
the box
• Creation of Nikon Photo Well at Shea Stadium
usurped Canon’s professional photographer niche
• Placement of branded Amtrak Acela seats at Madison
Square Garden brings the experience to the prospects
• Placement of SUBWAY® restaurant kiosk in the
stadium builds sales as it provides sampling opportunities
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16. WE BELIEVE
Sports marketing must go beyond the signs
• To drive results, we must reach, motivate
and inspire our clients’ critical and often
multiple target audiences.
Our sponsorships activate the objective
• Leveraging sponsorship assets on-site
• Extending them via media coverage of the
team/venue
• Ensuring synergy between the marketing,
promotional and sports programs
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17. EXPERIENCE
Source also has vast sports marketing experience and
has worked with teams in every region of the country
Atlanta Braves New England Patriots Seattle Seahawks
Baltimore Orioles New York Giants St. John’s University
Baltimore Ravens New York Jets Stanford University
Boston Bruins New York Knicks Tampa Bay Rays
Boston Celtics New York Liberty Temple University
Boston College New York Mets Toronto Blue Jays
Boston Red Sox New Jersey Nets University of California
Boston University New Jersey Devils University of Connecticut
Chicago Bears New York Rangers University of Illinois
Chicago Cubs New York Islanders University of Miami
Chicago White Sox New York Yankees University of Oregon
Cincinnati Reds Northwestern University University of Washington
Georgetown University Oakland A’s Villanova University
George Mason University Philadelphia Eagles Washington Capitals
Georgia Tech Philadelphia Flyers Washington Mystics
Los Angeles Dodgers Providence College Washington Nationals
Miami Dolphins San Francisco Giants Washington Redskins
Miami Heat San Francisco 49ers Washington Wizards
Minnesota Twins Seattle Mariners
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18. EXPERIENCE
Source works with most major venues, conferences,
leagues and sports media, and has exceptional relationships
Fenway Park Major League Baseball
Madison Square Garden NBA
Citi Field WNBA
Staples Center NFL
TD BankNorth Arena NASCAR
Verizon Center
United Center Westwood One
Wachovia Center CBS Radio
Yankee Stadium Local stations
Advanced Media
Atlantic 10 Conference
Big East Conference US Open Tennis
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23. Retail/franchise
experience
Nikon photo specialty channel
Olympus photo specialty channel
Sony photo specialty channel
McDonald’s Northeast Pennsylvania Coop
Subway Tri-State Franchise Group
Subway Philadelphia Franchise Group
Subway Columbus Ohio Franchise Group
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24. We understand retail
Relentless pressures to
• Drive traffic
• Increase sales
• Heighten brand awareness, enhance brand perceptions
and differentiate brand experience
• Develop, manage and nurture relationships with
customers to increase loyalty
• Continuously improve and optimize strategies and tactics
based on lessons learned
We provide brand leadership and stewardship
• Our transactional marketing approach delivers results
• Extensive experience in the category
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25. We understand
FRANCHISE MARKETING,
continued
We provide franchise organizations with end-to-end
marketing communications solutions
• Brand strategy, positioning, advertising
• Regional franchise-level advertising, sports marketing and
promotions
• Local store marketing grassroots support
• Franchise group operational support—from managing
elections to meetings to budgets
Membership in
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28. Showcasing new
products in new ways
Situation
• HP had a lot of content to describe its new products, technologies and
services yet it was not compelling enough. Plus, HP needed to make the
brand more relevant to the youth audience and their moms.
Source Solution
• Demonstrate how HP helps consumers maximize use of their technology
products and feel more comfortable about it. Source created a series of
9 humorous, improvisational and entertaining webisodes for hp.com and
YouTube to demonstrate relevant consumer benefits in real-life situations.
Homeplate signage 28
29. Hp PC learning center
redesign
Objective …From
• Help customers learn about
HP’s consumer PC’s and
decide which HP PC is best for
them (pre-sale)
• Help customers use their PCs
better and learn about “attach”
products and services that are
available to enhance their HP PC
usage experience (post-sale) To…
Solution
• Redesign layout to improve flow
• Set expectations through more
direct and clear language
• Enhance ease of use
• Align with hpshopping and drive to
sales
Homeplate signage 29
30. Creation of
HP in real life site
Objective
• Create a site that is a natural
extension of the PC Learning
Center, yet adds content and
elements that are unique
• Create content to naturally
merchandise HP product
solutions
• Showcase solutions in an
interesting way to inspire and
motivate action
Solution
• Leverage real-life
scenarios/people to highlight
HP products in use
• Invite visitors to contribute
their personal stories, to be
posted on an ongoing basis
• Invite visitors to rate and
comment on the content to
engage them and increase
interactivity
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32. Olympus New
product intro
Challenge: Create excitement at photo specialty retail about new camera
with breakthrough creative capability (within limited budget)
Source solution: Leverage relationship with Philadelphia College of Art to
position camera’s artistic edge. Brochure targeted both to retail salesperson
and consumer target.
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33. LEXAR PRO AD CAMPAIGN
Challenge: Establish new memory/storage brand targeted to
professional/prosumer target audience within limited budget
Source solution: Benefit-driven strategy—with Lexar, you can
shoot faster, longer, without interruptions
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35. We’ve got what it
takes
Results-oriented • “Transactional marketing” focused on generating
approach quantifiable results
Specialties of the • Advertising, retail marketing, branding; sports and
house entertainment marketing; web content
Full-service • In-house creative development and production, marketing
capabilities and communications strategy, media planning and buying
Sports and event • 26 years of proven expertise in sports and event
marketing marketing strategy, planning, negotiation, execution,
activation and analysis
• Consistently provide our clients with added value through
sponsorship activation
• Measurable (and impressive) results
Relevant and • SUBWAY®, Amtrak, Wise, Nikon, Pella and HP
compelling case histories demonstrate our insight-driven approach to
experience program and campaign development, effective negotiation
skills, impeccable program support and successful results
The Source • Top-management involvement in planning and account
difference service, dedicated account team for on-time, on-budget
implementation
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36. We’ve got what it
takes
Proven market • Unmatched understanding and clout in sports and media
relationships market and long-standing relationships with every team,
venue and media company
Satisfied clients • National blue-chip clients—ask our references about our
capabilities and commitment
• Strong account retention—major clients retained
15+ years
Service, service • Our dedicated account team will exceed your expectations
and more service
Passion for your • Source people bring unbridled enthusiasm—we’re fun to
business and ours work with
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37. For more information
• Visit sourcead.com
• Contact
‐ Marcia Wasser, EVP, CMO
201-343-5222
mwasser@sourcead.com
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