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Mobile
Augmented Reality
the dawn of a new experience medium


           Marc René Gardeya
www.hoppala.eu



Marc René Gardeya, Founder and CEO
Marc René Gardeya, Manager Quality Assurance
Mobile
Augmented Reality
      What it is
     How it works
       Insights
    Best practices
Augmented Reality
       airtagging
      optic internet
  synthetic environment
It‘s been there before




      Columbia University Computer Graphics and User Interfaces Lab
What‘s so great
combines real and virtual
 interactive and realtime
           3D
How it works
 Camera
  Screen
 Location
 Direction
Information
                    Layer developed by Hoppala
Markerless
 Tracking



gps   compass
Layar open platform

      Brands & Content




Developers               Users
Markerbased
 Tracking
works everywhere   needs markers
  only outside      works inside
Future
converging technologies
  image recognition
    standardization
Insights
Android taking over
                            Spread of weekly first launches per device OS
100 %



75 %



50 %



25 %



 0 %
   Week 42 2009   Week 45 2009   Week 48 2009   Week 51 2009   Week 01 2010   Week 04 2010   Week 07 2010   Week 10 2010


                                                          iPhone
                                                          Android
New means of
    expression


  experience
                  awareness
   interaction
                  orientation
3D & multimedia
Best practices
City marketing




             Layer developed by NAi/ IN10
Entertainment




           Layer developed by AugmentReality
Art




      Layer developed by Superimpose / VPAP
Gaming




         Layers developed by John Sietsma and Muzar.org
Industry
   Cluster
Visualization



                Layer developed by Hoppala
Social
Place 3D easter eggs from web and mobile


                             Leave a message
                               for your friend




                                             Happy easter!
                                                               again!
                                    Looking forward to see you




                                              Layer developed by Hoppala
Tourism




          Layer developed by Hoppala / Superimpose
THANK YO U!
     www.hoppala.eu



 Marc René Gardeya, Founder and CEO

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