The document provides steps for setting up a social SEO optimized WordPress blog, including registering a domain and hosting account, selecting a responsive theme, customizing the blog, installing useful plugins for social sharing, SEO, and usability, conducting keyword research, blueprinting blog posts, connecting the site for discoverability through tools like Google Analytics and Webmaster Tools, and establishing a strong foundation for the blog to be findable and drive social engagement. The overall guide outlines the key components for launching and optimizing a new WordPress blog.

1. Back to Basics
Setting up a Social SEO Optimized
Wordpress Blog

2. Register your domain
● Register.com
● Godaddy.com
● Enom.com

3. Create a hosting account
● BlueHost.com
● WPEngine.com
● HostGator.com
● WhoIsHostingThis

4. Select a Wordpress theme
● Select a theme from StudioPress
● Use a Responsive theme

5. Migrate your site to Wordpress
If you are not on Wordpress, consider
switching!
Use a blog migration service like
BlogWranglers.com

6. Customize your blog
Add in your logo and customize your theme.
Search for freelancers who can help:
● Elance.com
● Freelancer.com
● Craigslist.org

7. Install Plugins
1. Social Media:
1. Disqus or CommentLuv for comments
2. Digg Digg for social engagement
3. The Slide to recommend related articles
4. Social Metrics for a quick look at your social engagement from your
Dashboard
5. MailChimp to collect email addresses for email marketing
1. SEO
1. Wordpress by Yoast
2. BWP Google XML SiteMaps
3. ScribeSEO
4. Outbrain for related articles at the end of each post
1. Usability
1. WP Smush It
2. Broken Link Checker
3. Contact Form 7
4. WP Recaptcha for captcha

8. Thank you
Marcela De Vivo
http://www.gryffin.co

9. Keyword Research
Use Google's keyword research tool to gain an
idea of words that are searched for in your
niche.
Other tools:
● WordTracker
● Keyword Discovery
● Market Samurai

10. Blueprint for a perfect blog post
● Post Title
● Social Share icons
● Image
● Opening Paragraph
● Body Copy
● List
● Conclusion
● Related Posts
● Comment Section

11. Connect your site for Findability
● Create Webmaster tools accounts on Google
and Bing
● Create and upload site maps to both
● Set up Google Analytics to track your blog
● Set up your Author tag on Google Plus

12. A strong foundation
By following these steps, you will have created
a strong foundation for your blog.
It will be optimized for findability and social
engagement.
Next we will discuss how to set up your social
presence.