29. Media Strategy: Brandpositioningthrough a structuredpublicitycampaignthrough radio broadcast, buses, bus stops, local magazines, BTL in certainspots and online. Radio: 20-second spots, choosingthechannelbasingourselvesontheir rating, (at least 30% of theaudience). With a minimum of 12 spots, fromMondayto Friday.(Eachone $ 65). Buses: 4 buses willbeusedthroughoutthe 3-month campaign. Bus stops: use 2 Fourteenths of 50 faces alongthe Costera Miguel Alemán. ($ 3,500 each) Local Magazines: In Olabahia and Alife. With 2 announcements per publication.(odd page,full color(4x4)),($3000 each approximately.) BTL: Below the line. Promoters are going to be delivering a brochure with a sample of the product in streets and points of sale(approximately $ 5000 per day per group plus $2000 for the supervisor.)