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Launch Academy Introduction to Lean UX Workshop - February 2014
1.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 An Introduction to Lean User Experience Design Marc Baumgartner Founder + Design Director Codename Design
2.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Welcome
3.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Agenda Morning Session: 8:45 Registration 9:00 Course Introduction 9:15 Lean UX Principles 10:00 - 10:15 Break 10:15 Lean UX Processes 12:00 Lunch Afternoon Session: 1:00 Project Introduction and Brief 2:00 Develop User Stories Exercise 2:30 Wireframes Exercise 3:10 - 3:20 Break 3:20 Prototypes Exercise 4:45 Presentations and feedback. 5:15 Wrap Up
4.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014© Codename Design 2014 Copy writing and photo credit @marcbx.
5.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 10â000 FT.
6.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Ash Maurya, Running Lean, 2012 â... what separates successful start ups from unsuccessful ones is (...) that they ïŹnd a plan that works before running out of resources.â
7.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Letâs Make a Product â old school © Launch Academy / Codename Design 2014
8.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Perceived âLearningâ Curve © Launch Academy / Codename Design 2014
9.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Youâre wrong about something.
10.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 You just donât know what that " âsomethingâ is yet.
11.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Actual âValidated Learningâ Curve © Launch Academy / Codename Design 2014
12.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 The goal of Lean UX
13.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Iterate as quickly as you can" to get as much validated learning" as you can for the least effort.
14.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 The goal of Lean UX © Launch Academy / Codename Design 2014
15.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 LEAN" DESIGN"
16.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014© Launch Academy / Codename Design 2014
17.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Design builds knowledge.
18.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014© Launch Academy / Codename Design 2014
19.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 DESIGN MATERIALIZES" KNOWLEDGE
20.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Increase in âsharedâ knowledge © Launch Academy / Codename Design 2014
21.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 DESIGN IS" ITERATIVE
22.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 The âDesignâ Process © Launch Academy / Codename Design 2014
23.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 LEAN UX IS" ABOUT âMAKINGâ
24.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 The Lean Process © Launch Academy / Codename Design 2014
25.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 LEAN UX IS NOT ABOUT" BEING âDONEâ
26.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 IT IS ABOUT BEING READY" FOR THE NEXT ITERATION
27.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 EXPOSE YOURSELF âŠbefore youâre ready
28.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 MINIMUM" VIABLE" PRODUCT
29.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Eric Ries "The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort." "
30.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 âŠ.the Minimum Viable Gas Station (photo credit to @NitiBhan).
31.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 JUST" ENOUGH" DESIGN
32.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 May cause nausea. âŠitâs o.k. if you feel queasy you kind of get used to it.
33.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Lean User Experience Design
34.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Lean UX is a process that: âąâŻPlaces a primary focus on creating value for customers âąâŻMinimizes the time it takes to learn âąâŻMinimizes the cost of each lesson learned âąâŻAllows you to communicate what youâve learned with the team âąâŻAllows you to act on that learning so you can create more value for customers âąâŻAllows you to observe whether youâve actually created more value © Launch Academy / Codename Design 2014
35.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 User Centered Design." Agile Methodologies." Data Driven Design.
36.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 User Centered Design © Launch Academy / Codename Design 2014
37.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 User Centered Design âąâŻThe Actors (or users, or customers) âąâŻThe Objects (the material atomic bits people work with / âcontentâ) âąâŻThe Goals (what actors want to achieve in context) âąâŻThe Activities (the steps they need to go through to complete goals) âąâŻThe Interactions between the actors and the objects to reach their goals âąâŻThe Context (the physical world including device, social etcâŠ) © Launch Academy / Codename Design 2014
38.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Agile Methodologies © Launch Academy / Codename Design 2014
39.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Agile Methodologies 1.⯠Individuals and interactions over processes and tools 2.⯠Working software over comprehensive documentation. 3.⯠Customer Collaboration over contract negotiation 4.⯠Responding to change over following a plan
40.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Agile Methodologies â User Stories As an [ actor type ] I want to [ accomplish something ] So that [ something of value happens ] âAs a frequent purchaser I want to be able to save an item to my wish list so that I can return to purchase my saved items.â
41.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Agile Methodologies â User Stories © Launch Academy / Codename Design 2014
42.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Agile Methodologies â User Stories © Launch Academy / Codename Design 2014 User Stories (extended): âąâŻAcceptance Criteria âąâŻDiscussion notes âąâŻDependencies / Related stories âąâŻComponents (what parts of the app(s) are affected, what out of app experience elements are required (for example: emails sent) âąâŻLinks to resources like assets and reference artifacts like diagrams, wireframes, mockups
43.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 How Stories ïŹt into the ïŹow 1.⯠Understand the problem, then; 2.⯠Model solutions at a user scale: âąâŻWrite A Story / Design the test âąâŻModel and discuss possible solutions âąâŻPrioritize / decide on an approach âąâŻTry to invalidate the approach yourself âąâŻCreate an artifact / prototype of the appropriate fidelity âąâŻTest... Measure... Iterate (go back to #1).
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Data-Driven Design âąâŻWhatâs the problem? âąâŻWhatâs your assumption about the problem? âąâŻWhat are you going to measure? âąâŻHow are you going to measure? âąâŻWhat results constitute success? âąâŻWhat is the threshold for validation?
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Data-Driven Design © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Data-Driven Design â Measuring Example âąâŻAre people using our product? âąâŻAre they using all of it or only parts of it? âąâŻAre they using it in the way we expected? âOur assumption was that users would primarily use the marketplace matching features we built into the MVP to complete a transaction once per month.â
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Data-Driven Design â Measuring Example Weâll measure app usage for the past 30 days using analytics looking specifically at transaction traffic and funnels looking for completed transactions and drop-offs. Weâll need at least 1000 transactions from after release #3. Weâll talk to at least 8 people locally to get qualitative feedback. âąâŻIf we get an average of 1 transaction per user per month weâre on the right track, weâll work on aiming higher, open the social loop and test again at scale; âąâŻIf weâve had an average of 80% of users with 1 transaction every 30 days weâll take that as a good sign, pay special attention to qualitative feedback. âąâŻIf we get less than 80% weâll look at both qualitative and quantitative data to see where the drop offs are and if there are any specific branding / market issues with the offering.
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Data-Driven Design â Appropriate Tests Depends on what stage your startup is at: 1.⯠Worth building ï Am I meeting a need (early validation) 2.⯠Empathy ï Landing page conversion 3.⯠Stickiness ï Engagement / churn / customer funnel 4.⯠Virality ï Customer acquisition cost / viral co-efficient 5.⯠Revenue ï LTV / upselling 6.⯠Scale ï resellers / support costs etc⊠For more details see âLean Analyticsâ by Alistair Croll & Benjamin Yoskovitz
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Questions
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Break
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Lean UX Processes" Overview
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 LEAN UX IS" ABOUT âMAKINGâ
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 MAKING WHAT? âŠglad you asked
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 MAKING MODELS
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 WHAT IS" WHAT COULD BE © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 PROBLEMS" SOLUTIONS © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 PROBLEM HYPOTHESIS" âWe are solving a worthwhile problem, one that people will pay for.â © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 SOLUTION HYPOTHESIS" âWe are solving a validated problem in a way people will love to use.â © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 MAKING MODELS âŠof things that are, and things that are about to be. © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Models" (to understand the problem) Personas Observation Interviews User Journeys Business Models Analytics Models (to propose solutions) Story Boards Diagrams Wireframes Mockups Interactive Prototypes
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Lean UX Discovery" Understanding The Problem
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 When discovery applies âąâŻNew products âąâŻNew features âąâŻExisting products âąâŻExisting features âąâŻCompetitive analysis.
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Models" (to understand the problem) Personas Observation Interviews User Journeys Business Models Analytics Models (to propose solutions) Story Boards Diagrams Wireframes Mockups Interactive Prototypes
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 1" (Proto) Personas
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 1. Proto Personas © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 1. Proto Personas © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 1. Proto Personas © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 1. Proto Personas Good for: âąâŻHumanizing the users to the team; âąâŻConfirming assumptions around your identified personas; âąâŻQualitative feedback. © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 1. Proto Personas Tools: âąâŻPen & Paper âąâŻOmnigraffle âąâŻIllustrator / InDesign © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 2" Observation
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 2. Observation âSalary Men" by Marc Baumgartner, 2013 © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 âSalary Men" by Marc Baumgartner, 2013 2. Observation "Cyclops" by Jaime Pitarch, 2002 Good for: âąâŻFinding behaviour patterns; âąâŻUnscripted qualitative findings; âąâŻFinding workarounds that people are already using to deal with pain points; âąâŻThe goal here is not to do exhaustive ethnographic research, observe to validate your proto-personas © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 2. Observation "Cyclops" by Jaime Pitarch, 2002 Types of Observation âąâŻComplete Observation - street life, trend spotting âąâŻObserver as Participant - you observe and guide (interviews, focus groups, workshops) âąâŻParticipant as Observer - you participate and subjects know you're observing (joint activities, card sorting) âąâŻComplete Participation - you participate with subjects unaware (think secret millionaire / undercover boss) © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Tools: âąâŻPen & Paper âąâŻCamera / Video âąâŻNote software (evernote, google docs) âąâŻCamera / Video âąâŻProps âąâŻRelease / Consent Forms (if required) âąâŻThank you notes 2. Observation © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 3" Interviews
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 3. Interviews http://www.reed.co.uk/career-advice/blog/2012/april/body-language-interview-dos-and-donts
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 3. Interviews Good for: âąâŻConfirming assumptions around your identified personas; âąâŻQualitative feedback. âąâŻTesting the solutions-based models © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 3. Interviews http://www.reed.co.uk/career-advice/blog/2012/april/body-language-interview-dos-and-donts Types of Interviews âąâŻStructured Interviews - following a script of questions âąâŻUnstructured Interviews - let the subject's answers guide you © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Tools: âąâŻSound recording device âąâŻPen & Paper âąâŻNote software (evernote, google docs) âąâŻCamera / Video âąâŻLoose Script âąâŻProps âąâŻRelease / Consent Forms / Honorarium / Thank you notes 3. Interviews © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 4" User Journeys
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 4. User Journeys Marc Baumgartner, 2013 © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 4. User Journeys Good for: âąâŻModeling existing issues on a known experience that could be improved; âąâŻModeling a system from scratch during product development; © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 4. User Journeys © Launch Academy / Codename Design 2014
84.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Tools: âąâŻPen & Paper âąâŻWhiteboard / Camera âąâŻLucid Charts âąâŻOmnigraffle âąâŻAny diagramming software âąâŻAnalytics 4. User Journeys Codename Design © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 5" Analytics
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 5. Analytics © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 5. Analytics Good for: âąâŻQuantitative feedback; âąâŻConfirming assumptions around your identified personas through demographic information; âąâŻFinding drop off in funnels; âąâŻFinding popular content / usage patterns âąâŻMuch moreâŠ
88.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 5. Analytics
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Tools: âąâŻGoogle Analytics âąâŻMixpanel âąâŻKISS Metrics âąâŻOthers⊠5. Analytics © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 6" Business Models*
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 6. Business Models © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 6. Business Models Good for: âąâŻModeling product/market fit; âąâŻModeling the high level dependencies on partners and providers; âąâŻModeling product positioning and unfair advantage. © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Tools: âąâŻWhiteboard / Camera âąâŻPaper & Marker / Stickies âąâŻOmnigraffle âąâŻEtc⊠To learn more make sure to check out the upcoming Launch Academy course offerings. 6. Business Models © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Questions
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Lean UX Artefacts" Modeling The Solution
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Models " (to understand the problem) Personas Observation Interviews User Journeys Business Models Analytics Models (to propose solutions) Story Boards Diagrams Wireframes Mockups Interactive Prototypes
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 1" Story Boards
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 1. Storyboards © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Good for: âąâŻCommunicating context issues (where a product is being used / device types / constraints) âąâŻCommunicating context based service cases (like loss of connection) âąâŻCommunicating high level goals and use cases to funders / partners 1. Storyboards © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Tools: âąâŻPen & Paper âąâŻWhiteboard / Camera âąâŻAdobe Illustrator / InDesign âąâŻOmnigraffle 1. Storyboards © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 2" Diagrams
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 2. Diagrams Codename Design © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 2. Diagrams Good for: âąâŻCommunicating user goals and priorities; âąâŻCommunicating business logic and system processes; âąâŻCommunicating which site / app components are involved in the process âąâŻCommunicating what screens are required âąâŻSanity checking the scope, discovering alternative / simplified option âąâŻFinding complementary experiences © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 2. Diagrams Codename Design © Launch Academy / Codename Design 2014 Single flow split into stories
105.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 2. Diagrams Tools: âąâŻPen & Paper âąâŻWhiteboard / Camera âąâŻLucid Charts âąâŻOmnigraffle âąâŻAdobe Illustrator / InDesign âąâŻAny diagramming software © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Sidetrack" âFidelityâ
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Artifacts can be created at different ïŹdelities © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Artifacts can be created at different ïŹdelities Fidelity you use depends on⊠âąâŻWhat youâre trying to validate; âąâŻWho your audience is; âąâŻHow much time you have. © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Different types of ïŹdelity © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Different types of ïŹdelity âąâŻVisual Fidelity: How close the final visual design is the prototype? âąâŻBehavioural Fidelity: How closely does the prototype demonstrate the interaction? âąâŻContent Fidelity: Are you using placeholder or the actual copy for calls to action and buttons? âąâŻContextual Fidelity: How close to the device and its intended context is the prototype being demonstrated? For more see http://www.slideshare.net/austingovella/hacking-ux-zombies
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Comparison of Artefacts © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 3" Wireframes
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 3. Wireframes © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 3. Wireframes Good for: âąâŻCommunicating vision, layout and visual hierarchy at a screen level; âąâŻCommunicating relationship between content and images; âąâŻCommunicating navigation and annotating actions; âąâŻGetting content and SEO teams on the same page âąâŻTesting your categorization scheme
115.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 3. Wireframes Lean Version: âąâŻWork fast, sketchy and as a team âąâŻUse white boards and sketch templates âąâŻDraw and talk, discuss elements as you draw âąâŻUse your space âąâŻDocument with phone / camera âąâŻMove on © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 3. Wireframes â work fast © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 3. Wireframes â use your space © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 3. Wireframes Tools: âąâŻPen & Paper & Stickies & Tape & Whiteboards, âąâŻAdobe Illustrator âąâŻOmnigraffle âąâŻAxure RP âąâŻUXPin, Balsamique, Hotgloo +100 apps, © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 4" Mockups
120.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 4. Mockups
121.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 4. Mockups Good for: âąâŻTesting the look of the app / site at the pixel level; âąâŻBranding; âąâŻExecution of communication; âąâŻAesthetic patterns âąâŻTesting look, pixel level, branding, execution of communication, aesthetic © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 4. Mockups Lean Version: âąâŻIf itâs faster to go straight to higher fidelity, do it; âąâŻWork in a way that allows you to use the same mockups sharing knowledge of how to build the final product and what the product looks like; âąâŻAnnotate your mockups like you would wireframes if you need to, notes on mockups can help you use the same mockup for multiple stories âąâŻUse an indexing system to number your mockups / screens; © Launch Academy / Codename Design 2014
123.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 4. Mockups â same mockup for multiple stories
124.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 4. Mockups Tools: âąâŻAdobe Illustrator, Fireworks, Photoshop (only for final assets); âąâŻInvision; âąâŻproto.io; âąâŻMore⊠© Launch Academy / Codename Design 2014
125.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 5" Protoypes
126.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 5. Prototypes © Launch Academy / Codename Design 2014 Lo-fidelity sketch turn into simple interactive prototype using POP
127.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 5. Prototypes Good for: âąâŻAn alternative to the requirements driven approach to providing descriptive artefacts; âąâŻCommunicating the look and feel of the app / site in context; âąâŻCommunicating flows and interactions; âąâŻCommunicating screen states; âąâŻGenerating discussion, iterating solutions © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 5. Prototypes © Launch Academy / Codename Design 2014 Simple linear process demonstrated using Adobe Illustrator and Dropbox
129.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 5. Prototypes Lean Version: âąâŻUnderstand what youâre testing and your audience (figure out what fidelity youâll need, pick the appropriate tool for prototyping) âąâŻPlan a little â prototype the rest âąâŻPrototype only what you need to test âąâŻFake it / fudge it whenever you can âąâŻWork in a way that you can build on your prototype © Launch Academy / Codename Design 2014
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© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Tools: âąâŻPaper âąâŻCamera / Dropbox âąâŻPOP (turn sketches into interactive prototypes) âąâŻAdobe Fireworks (Mac OS) / Axure RP (Mac / Windows); âąâŻAdobe Illustrator / Photoshop w/Dropbox; âąâŻHTML5; âąâŻVisio / Hotgloo + many, many more⊠© Launch Academy / Codename Design 2014 5. Prototypes
131.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 - Afternoon Workshop -
132.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 Resources The Lean Startup â Eric Reiss Lean UX â Gothelf / Seiden Running Lean â Ash Maurya UX for Lean Stratups â Laura Klein Lean Analytics â Croll / Yoskovitz Agile Experience Design â Ratcliffe / McNeill Rocket Surgery Made Easy â Steve Krug Interviewing Users â Steve Portigal Prototyping â Todd Zaki Warfel Business Model Generation â Osterwalder / Pigneur The Four Steps to the Epiphany â Stevn Gary Blank
133.
© Launch Academy
/ Codename Design 2014© Launch Academy / Codename Design 2014 End
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