3. Richard E. Mayer's Book
« e-Learning and the science of instruction:
proven guidelines for consumers
and designers of multimedia learning »
4. Cognitive theory of multimedia learning
Multimedia
presentation
Words
Pictures
5. Cognitive theory of multimedia learning
Multimedia Senses
presentation
Selecting
words
Words Ears
Pictures Eyes
Selecting
images
6. Cognitive theory of multimedia learning
Multimedia Senses Working memory
presentation
Selecting Organizing
words words
Words ears sounds Verbal model
Pictures Eyes Images Pictorial model
Selecting Organizing
images Images
7. Cognitive theory of multimedia learning
Multimedia Senses Working memory Long term memory
presentation
Selecting Organizing
words words
Words ears sounds Verbal model
Integration Prior
Knowledge
Pictures Eyes Images Pictorial model
Selecting Organizing
images Images
8. 4 principles
- Dual channels
- Limited capacity : 7 plus or minus 2
- Active processing
- Transfer