An introduction to how social media came to be and why people working with the Special Olympics in South Carolina should care. Also some tips on how to get started.
30. Email Newsletter Tips Start sustainably Weekly? Monthly? Sporadic? Ask permision This is not direct mail Purchased lists = SPAM Double opt-in
31. Email Newsletter Tips Start sustainably Weekly? Monthly? Sporadic? Ask permision This is not direct mail Purchased lists = SPAM Double opt-in The ethical bribe Entice new subscribers with something of value Ebook | Tip Sheet | Recipes | Coupons
38. Blog Tips Blogs stick around Great for search engines Adds “permanence” for deletable emails & disposable news clippings Keeps you professionally sharp & up-to-date
39. Blog Tips Blogs stick around Great for search engines Adds “permanence” for deletable emails & disposable news clippings Keeps you professionally sharp & up-to-date Repurpose content Newsletters, press releases, ads
40. Blog Tips Blogs stick around Great for search engines Adds “permanence” for deletable emails & disposable news clippings Keeps you professionally sharp & up-to-date Repurpose content Newsletters, press releases, ads Most people won’t come to your blog Make RSS feed & email options easy to find
41. More Blog Tips Find your voice No one sees the world exactly as you do Experiment with formal/informal, opinionated/general to see what generates comments
42. More Blog Tips Find your voice No one sees the world exactly as you do Experiment with formal/informal, opinionated/general to see what generates comments Schedule it on your calendar The habit of blogging takes time I find every other week manageable, some like daily Schedule your publishing (I write Sundays, publish Tuesdays
59. How to get started Pick a tool I suggest Twitter, Facebook, or LinkedIn Fill out your profile This is your place to market yourself If on Twitter, fill the bio line with keywords (they make it easier to find you) Practice Covey’s Habit 5 Seek first to understand, then to be understood
60. Tool shop including: The Creating Donor Evangelists Program Give me your card for a free copy of $100,000 Guide to Email Solicitation e-course Free blog, articles, book reviews, and more! marc@fundraisingcoach.com
Notas do Editor
Amazon 1998BrochurewareMany Maine sites are still hereCompany controlled information
Amazon 1998BrochurewareMany Maine sites are still hereCompany controlled information
More interaction-WishlistLook InsideMore navigation tabs
That got boring. People wanted to start creating their own content.Blogs started. Then lots others.
WHY: People can show their support. Word of mouth on STEROIDS.
Companies & fans can do this too!
Special Olympics is already being talked about on Twitter (even if unflatteringly)
Special Olympics is already on LinkedIn
Home: FB fan pageChatter: TwitterProducts: Traditional product web pagesFriends: Facebook againMedia: YouTube & FlickrChat: Traditional contact page
The ultimate in user-generated: a 40-minute HD movie premiere May 3, 2009. NOT Peter Jackson. NOT New Line Cinema. NOT Tolkeinn family. 100% created by fans!!(Apple ipod ads too!)
You can claim your profile and put things like your logo, business hours, etc.
Which pub would you check out first? A, B, or C?
Look at the pictures and “user content” (just an old logo in this case)“Details” were put by the owners: hours? Reservations (large parties only)? Etc.
Anyone can write – ANYTHING, rude or positiveThe web has a MEMORY!! September 2005!!
Keeps communication openCustomers can pass it on to their friendsCan offer coupons
Combine coupons with complementary businesses
Simple, easy, freeGets you listed in search engine searches
Simple, easy, freeGets you listed in search engine searches
You all have access to this too!
Wordpress – much more customizable Can use your email newsletters (blog posts stay up even after emails get deleted)
These are my favoritesOur customers are using them
These are my favoritesOur customers are using them
My 74 cause members
But wait there’s more – this let’s me go to ALL my networks
Get your business where the conversations are already happening
What are people saying? Find out (good, bad, AND ugly)
Twitter has been used for raising money. But not by nonprofits.Tweetsgiving: Fall 2008 6 people, 6 weeksRaised $11,000 to build a classroom in TanzaniaFall 2009:22,605 tweets of gratitudeOver $31,000 raised
Twestival: February 20091 person, less than 4 weeks200 cities around world on 1 day raised over $250,000 for one charityTwestival September 2009:$450,000 from 130 charities
http://www.mgive.com/ seems to be one provider
Yep. Over $20 million!
Social media isn’t a replacement to fundraising basics. It’s all about the relationships. But social media can really help us go where the relationships are.