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MOBILEWEBMEGATRENDS
ABOUTME
„  WebEvangelist
„  http://webdevmobile.comCommunityleader
„  2006-Now:OperaSoftwarePresalesengineer
„  2010-Now:W3CKoreaofficestaff
„  manyoung@gmail.com
    
    
„  Blog:http://manyoung.net
„  Twitter:@manyoungc
„  Me2Day:http://me2day.net/manyoung
AGENDA
„  Historyofinternetonmobile
„  Evolutionofwebtechnology
„  Webasapplication
„  WebAppsgoestoMobile
„  WebUILibrary
„  WAChistoryandfuture
„  WeborApps?
HISTORY OF
INTERNET ON MOBILE
MOBILEBROWSING
„  WAP
„  Fullbrowser
„  MobileWeb
„  MobileWeApps
RISINGOFMOBILEWEB
„  iPhone in 2007
„  SmartphoneWars
„  Smartphone=Mobileinternetmachine
„  iPhoneSafari
„  MobileBrowserwars
APPSTORESHOCK!
„  Newchallengestophonemanufacturers
SUCCESSOFAPPSTORE
„  MarketVolumematters
„  Motivationfordevelopers
APPSTOREWARS
MOBILEWEB?
„  AgeofAppnotWeb!
„  WhatcanIdo?
„  Asawebdeveloper?
EVOLUTION OF WEB
TECHNOLOGY
GROWTHOFWEBTECHNOLOGY
„  HTML5makeswebstandaloneapplication
    http://www.hongkiat.com/blog/48-excellent-html5-demos/
„  CSS3givesrichuserexperiences
    http://www.webdesignerwall.com/trends/47-amazing-css3-
    animation-demos/
„  SVG
WEB TECHNOLOGY EVOLVES
JAVASCRIPT
GROWTHOFMOBILEBROWSER
„  OperaMobile
„  iPhoneSafari
„  AndroidChrome
PERFORMANCEOFMOBILE
BROWSER
„  Html5test.com




               134/160                   213/315
MOBILEBROWSERLEADSNEW
WEBTECHNOLOGY
MOBILEBROWSERTRENDS
DOMINANTMOBILEBROWSER
„  OperaMobile/Mini
„  Webkitbasedbrowser
„  VerykeenonHTML5andnewwebtechnology
WHOISMAKINGWEBKIT?
„  Google
„  Apple
„  Nokia
„  RIM




                              http://trac.webkit.org/wiki/WebKit%20Team
YOUTUBEHTML5SUPPORT




      http://techcrunch.com/2010/01/20/youtube-html5/
YOUTUBEIE6SUPPORTENDED




http://techcrunch.com/2009/07/14/youtube-will-be-next-to-kiss-ie6-support-goodbye/
APPLEHTML5
APPLEHTML5
WHYHTML5?
„  Desktop
„  Mobile
„  Device
CROSSPLATFORM
„  Apple
      
      
      
      
      

                                        TV

„  Google
ITGOESTOCEMARKET


¡  Consumer Electronics
IT’SWEB!
„  CrossDevice
„  CrossPlatform
2010:CHROMEWEBSTORE
„  ChromeWebStore=DesktopWebApps
„  https://chrome.google.com/webstore
CHROMETOPHONE
„  Mobileappsbrowserbased.
WEB AS APPLICATION
APPLICATIONLIKEWEBPAGE
„  GoogleMaps
„  GoogleDocs
OPERA WIDGET = FIRST BROWSER BASED
WEBAPP
„  Operaintroducedbrowserbasedapplicationcalledwidgetin
    2006
„  WidgetisW3Cstandard
    http://www.w3.org/TR/widgets/
„  OperaWidget
    http://widgets.opera.com
„  Widget=browserbasedstandalonewebapplication
2007:APPLEMACOS10.5
„  MacOsDashboardWidget
„  http://developer.apple.com/macosx/dashboard.html
„  http://en.wikipedia.org/wiki/Dashboard_(software)
„  HTML5CanvaswasalsointroductedbyApple
2008:WIDGETCHAOS! 
„  GoogleDesktopwidget
„  YahooWidget
„  MSVistaGadget
„  Naver,DaumWidget
„  Allgone…⋯
„  Nonstandardbased
WEBAPPS GOES TO MOBILE
WEBAPPSONBROWSER
„  URLbased
„  Webpagewebservicebased
MOBILEWEBAPPS
„  Yahoomail
„  Gmail
APPLEWEBAPPS
„  Nativeapp+Webapp




   http://www.apple.com/webapps/whatarewebapps.html
MAKINGNATIVEAPPSWITHWEB
TECHNOLOGY
„  PhoneGap
      http://phonegap.com
„  Titaniumappcelerator
      http://www.appcelerator.com/products/
„  JoApp
      http://joapp.com/
PHONEGAP
„  PhoneGapisanopensourcedevelopmentframeworkfor
    buildingcross-platformmobileapps.BuildappsinHTMLand
    JavaScriptandstilltakeadvantageofcorefeaturesiniPhone/
    iTouch,iPad,GoogleAndroid,Palm,SymbianandBlackberry
    SDKs.Learn
„  http://phonegap.com
PHONEGAP
„  http://phonegap.com
PHONEGAP



                   Android         Android
                   Market
    PhoneGap


   Mobile Widget    Apple
   HTML/CSS/JS                      iPhone
                   Appstore




 Web Developer     Blackberry      Blackberr
                     Market            y




                                Mobile Phones
PHONEGAP.JS
„  DeviceAPItocontrolphoneresources
„  Javascriptgrammar
PHONEGAP
„  Onesourcemultiuse
„  Webstandardtechnology
„  HTML/CSS/JS
„  ExtendingwebwithPhoneGaplibrary
„  ControlsmartphoneH/WlikeCamera,Battery,GPS
WEB UI LIBRARY
WEBUIFRAMEWORK:IUI
„  iUI:iPhoneUserInterfaceFramework
„  Javascript,HTML,CSS
„  Demo
                   http://chriscarey.com/projects/mythtv/iphone/
WEBUIFRAMEWORK:JQTOUCH
„  JQTouch
„  SimilartonativeappUI
„  Javascript,HTML,CSS
„  JSLibrary
„  http://www.jqtouch.com/preview/demos/main/#home
WEBUIFRAMEWORK:SENCHA


¡  HTML5, CSS3, Javascript

¡  Resolution independent

¡  JS Library

¡  http://touchstyle.mobi/app/
WAC HISTORY AND FUTURE
ANTIAPPLEALLIANCES
„  2008:Usingwebascrossplatformmobileapplicationby
     OperatorsandsomeOEMs
ANTIAPPLEALLIANCES
„  Operators
„  Handsetmakers
„  ToomanyplatformsL
„  WindowsMobile,Limo,Android,Brew,SHP,Symbian,
     ProprietraryOS…⋯.
„  Whatcanbethecrossplatform?
IT’SWEB!
„  WebStandardTechnology
„  CrossPlatform
„  CrossDevice
W3CWIDGETBASED
„  Browserenginebased
„  Webstandardcompatible
„  Widgets1.0:PackagingandConfiguration
„  Widgets1.0:DigitalSignatures
„  Widgets1.0:APIsandEvents
„  Widgets1.0:Updates
WIDGETRUNTIME
„  Webapplicationplatform
„  Browserrenderingenginebased
„  HTML/CSS/Javascriptisthemaintechnology
„  Operator/OEMdriven



                     Widget Manager UI

          Widget Runtime = Browser Engine
                (Opera, Webkit, etc)


     Android                    WM                     LIMO
WIDGETRUNTIME




                 Widget Runtime(Browser Engine)
WIDGETSTORE
                                             Android
                                          (Widget Engine)




    Mobile Widget
    HTML/CSS/JS         Widget
                        Widget
                         Widget                WM
                        Store
                         Store            (Widget Engine)
                          Store
 Web Developer
                     Operator Stores
                      OEMs Stores

                                              LIMO
                                          (Widget Engine)



                                       Mobile Phones
WIDGETRUNTIMEDEMO
„  http://www.youtube.com/watch?
  v=0RYvNl1mO3Mfeature=related
„  http://widget.developer.vodafone.com/en/
„  http://www.youtube.com/watch?v=3xpS21aR-BQ
WEBAPPSPROS/CONS
„  Pros
       „  EasydevelopmentthanJava/Objective-C
       „  EasyuseofOpenAPI/MeshUp
       „  Easydeliveryofwebcontents
       „  Crossplatformdeployment
            
„  Cons
       „  NodeviceH/Wcontrols
       „  Lowgraphics,multimediacontrol
EXTENDWEB:DEVICEAPIS
„  Contact
„  Calendar
„  Filesystem
„  Messaging
„  Systeminfo:
„  CPU,Battery,etc
EXTENDINGWEBSPEC
„  JIL(JointInnovationLab)
       „  Vodafone,VZW,Softbank,ChinaMobile
            http://www.jil.org/
„  BONDI(OMTPdriven)
„  W3CDeviceAPIsandPolicy
     http://www.w3.org/2009/dap/
WIDGETS=MOBILEAPPS
WAC(WHOLESALE APPLICATION
COMMUNITY)
„  Cross-platformmobileapps
„  Cross-deviceapps
„  JIL+BONDI=WACAPI
„  GlobalAppStore
WAIKIKI­–WACENGINE
„  http://public.wholesaleappcommunity.com/redmine/
     embedded/wac2pubrev/index.html
„  WidgetRuntime
„  1.Spec(Core+DeviceAPIs)
„  2.Tools(SDK+RI[ReferenceImplementation])
„  3.Testing(Complianceprocess)
WACGLOBALAPPSTORE
K-WAC
글로벌앱스토어WAC로드맵


목표시점       계획                                              진행상태
2010년2월    24개통신사구축발표              완료
2010년7월    WAC법인출범                                 완료
2010년9월    WAC표준발표                         예정
2010년11월   SDK발표및첫개발자이벤트   예정
2011년2월    WAC오픈첫단말시연      예정
2011년5월    WAC단말상용화                        예정
국내통합앱스토어(K-WAC)
  추진일정

목표시점           계획
2010.4월        통합앱스토어추진방향발표
2010.5∼〜~12월   프로그램,시스템등표준개발
2011.1월        통합앱스토어시험운영
2011.6월        상용단말출시및상용서비스개시
APPDISTRIBUTION


                                                    Android
                                                  (Widget Engi
                                                      ne)




     Mobile Widget
     HTML/CSS/JS           Widget
                           Widget
                            Widget                WM (Widget
                           Store
                            Store                  Engine)
                             Store
    Web Developer
                         SKT, KT, LGU+
                          Samsug, LGE
                     Vodafone, VZW, Softbank        LIMO
                                                  (Widget Engi
                                                      ne)



                                               Mobile Phones
SIZEDOESMATTER

   Cellphone



 Smartphone
                                                               Million

     iPhone


               0   200   400   600    800 1000   1200   1400
                            Number of phones
ALTOGETHER!
„  HTML5/CSS3/SVG
„  DevicesAPI
„  Hugemarket
       „  20Globaloperators
       „  5Handsetmakers
WEB OR APPS?
WEBORAPPS?
„  SameUX
„  Doesn’tmatter
„  http://www.youtube.com/watch?v=-61h8UGsi_M
WEBASAPPLICATION
„  Neweraofmobileapps
„  ByWebstandardtechnology
„  HTML5/CSS3ismuchpowerful
„  Crossdevice/platform
THANKYOUFORLISTENING


http://webdevmobile.com
Blog : http://manyoung.net
Twitter : @manyoungc
Me2Day : http://me2day.net/manyoung

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