1) The document summarizes a one-week study of brands' use of Facebook and Twitter icons in print ads in Bangalore. It analyzed 22 ads and rated them on their use of social media.
2) Most brands prominently displayed icons but did not include social media details. Few had strategy or conversations on social pages. Top brands had updated info, polls, and were conversational.
3) Observations noted apparel dominated, many large brands were missing, and use ranged from random to experimentation to beginnings of strategy. The author is an independent brand consultant and blogger.
3. Which led me to Wonder if this was an anomaly or a standard practice So, I decided to do a simple research on social media icons in print ads Using Bangalore Times From 13th – 19th May Considering all brand ads with Facebook/Twitter icons ….and this is how I rated them Despite the imagery, no brands were harmed during the making of this report
4. Thou shalt be judged on Prominence of icons in ad Social media details given in ad Adherence to best practices on Facebook/Twitter brand pages Use of tools (Facebook) Conversations Strategy (if any)
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6. Facebook search results has many official sites and fan made pages, but nothing officially Indian.
140. Observations Only about 25% of the ads in the period had social media icons (22/ approx 90) Surprising to see many large, international brands, known for their savvy, missing Presence ranged from randomness to checklist material to experimentation to beginnings of strategy Apparel and accessories dominate (11/18)
141. Observations There is definitely some movement towards social commerce The Top 7 seem to have some notion of strategy Surprising to see Brand Factory doing so miserably when others in the portfolio – ezone and BigBazaar seem to be understanding the space much better.
142. About Me After more than 8 years of working with brands such as WorldSpace, MidDay and The Times Group, I decided to take a break and work for myself. These days, I am an independent brand and social web consultant, blogger, and a columnist for Bangalore Mirror. And yes, I do have a couple of icons to share. http://www.linkedin.com/in/manuprasad https://twitter.com/manuscrypts www.manuprasad.com/blogwww.manuscrypts.com