Integrating Innovative Telephony to Business with Salesforce

1. Improved Sales by Call Tracking and
Analytics Using Twilio Cloud Telephony
Company: Fast Call 411
Opportunity: Cloud telephony
Vertical: Telephony
Challenge Solution Benefits
? FastCall411 develops mobile Developed a cloud telephony Cloud telephony generated
local search and voice apps interface between Salesforce and quality leads by analyzing
that enable partners to be most Twilio the call stats and rated them
accurate source for consumers as ‘Hot’, ‘Warm’ ‘Cold’ as per
searching for local merchants Every merchant is assigned with a pre-defined criteria, which
solution a virtual number to track the calls saved time in data analysis
One of their clients Repairpal Created an activity record for
was unable to track the call each call and its recording It helped Repairpal team
statistics between their improve their sales efficiency
customers and shop owners Enabled consumer to browse the in turn resulting into more
website of a particular business and revenue
Repairpal was unable to get then click on a link to “call” the party,
quality leads to follow up to sell putting the consumer in touch with the
their services merchant
They wanted to categorize the Implemented click-to-call
clients as prospective and non functionality
prospective based on call
statistics