1. (1) INTRODUCTION OF THE TOPIC
What is SWOT Analysis?
SWOT analysis is a basic, straightforward model that provides direction and
serves as a basis for the development of marketing plans. It accomplishes this
by assessing an organizations strengths (what an organization can do) and
weaknesses (what an organization cannot do) in addition to opportunities
(potential favorable conditions for an organization) and threats (potential
unfavorable conditions for an organization). SWOT analysis is an important
step in planning and its value is often underestimated despite the simplicity in
creation. The role of SWOT analysis is to take the information from the
environmental analysis and separate it into internal issues (strengths and
weaknesses) and external issues (opportunities and threats). Once this is
completed, SWOT analysis determines if the information indicates something
that will assist the firm in accomplishing its objectives (a strength or
opportunity),
SWOT analysis is a general technique which can be applied across diverse
functions and activities, but it is particularly appropriate to the early stages of
planning for a TIPD visit. Performing SWOT analysis involves generating and
recording the strengths, weaknesses, opportunities, and threats relating to a
given task. It is customary for the analysis to take account of internal resources
and capabilities (strengths and weaknesses) and factors external to the
organization (opportunities and threats).
SWOT analysis can provide:
A framework for identifying and analyzing strengths, weaknesses, opportunities
and threats.
This checklist is for those carrying out, or participating in, SWOT analysis. It is
a simple, popular technique which can be used in preparing or amending plans,
in problem solving and decision making.
Illustrative diagram of SWOT analysis If SWOT analysis does not start with
defining a desired end state or objective, it runs the risk of being useless. A
SWOT analysis may be incorporated into the strategic planning model. An

2. example of a strategic planning technique that incorporates an objective-driven
SWOT analysis is SCAN analysis. Strategic Planning, including SWOT and
SCAN analysis, has been the subject of much research.
Strengths: attributes of the organization those are helpful to achieving the
objective.
Weaknesses: attributes of the organization those are harmful to achieving the
objective.
Opportunities: external conditions those are helpful to achieving the objective.
Threats: external conditions that is harmful to achieving the objective.
SWOT analysis can be used for all sorts of decision-making, and the SWOT
template enables proactive thinking, rather than relying on habitual or
instinctive reactions.
The SWOT analysis template is normally presented as a grid, comprising four
sections, one for each of the SWOT headings: Strengths, Weaknesses,
Opportunities, and Threats. The free SWOT template below includes sample
questions, whose answers are inserted into the relevant section of the SWOT
grid. The questions are examples, or discussion points, and obviously can be
altered depending on the subject of the SWOT analysis. Note that many of the
SWOT questions are also talking points for other headings - use them as you
find most helpful, and make up your own to suit the issue being analyzed. It is
important to clearly identify the subject of a SWOT analysis, because a SWOT
analysis is a perspective of one thing, be it a company, a product, a proposition,
and idea, a method, or option, etc.
Here are some examples of what a SWOT analysis can be used to assess:
a company (its position in the market, commercial viability, etc)
a method of sales distribution
a product or brand
a business idea
a strategic option, such as entering a new market or launching a new product
a opportunity to make an acquisition
a potential partnership

3. changing a supplier
outsourcing a service, activity or resource
an investment opportunity
RELIANCE COMMUNICATION LIMITED
Strength Weakness
Low Entry Cost Branding Image
Commission Structure Distribution problem
Fast Activation Process Limited product portfolio-
Network Only Mobile
Connectivity Lack of Competitive Strength
Data GPRS Limited Budget

4. Opportunity Threat
Preference of GSM over Political destabilization.
CDMA New Entrants
New Specialist Application IT Development
Rural Telephony Market Demand
New Market, Vertical, Seasonality, Weather Effects
Horizontal
Competitors`
Vulnerabilities