The document discusses the role and qualities of an effective institution manager. It states that institution managers must coach and hold salespeople accountable to high performance standards. Managers fulfill an expectation and development role. Key qualities include competency, team building, integrity, consistency, and tact. Competency involves a pattern of behavior driven by knowledge, skills, abilities, and motives. The role of an institution manager involves planning, people development, proactive review, and work analysis. An example work schedule splits time between reactionary and other activities. The document recommends desired changes to improve management.