A brief look at UX Design and the Designer along with.

1. User experience Design

2. Have you been here?

3. And here?

4. Have you been here?

5. And here?

6. Have you used these?

7. And this? ‘96 ‘09

8. Why they succeed where others fail? Domain brilliance ? Innovation drive ? Marketing strategy ? User Experience Define the primary goal of the user- The user is here to search, let him do that first! Excellent page ranking for the most Relevant search results no matter what profile is searching it or The user is hungry, feed his fast, feed him good & smile! Put marketing and technology gimmicks/limitations way over users needs Google continuously refuses to place banner ads or introduce pop-ups on its Interfaces or We may not have the best seating arrangement, but we do serve fast and we Do serve it hot! A satisfied customer always returns!

9. Hard lessons learnt?

10. So, what is User Experience? n. the holistic experience and satisfaction aenduserhas when using a product or system ...driven by consideration of the ‘moments’ of engagement between people and brands, and the memories these moments create.

11. User Experience is multi-dimensional Can I trust what I see and what I do on the interface? Can I do the task I intend to complete? Trust Useful Value Desire Usability Can I do the task Easily ? Is it accessible? Is it findable? Value of image, brand & identity? Value: Contribute to the overall user’s satisfaction on functional and emotional needs

12. In SDLC however, User Experience is also multi-disciplinary User Research ( type of users, their goals and needs ) Usability Testing ( test when possible, test frequent) Information Architecture ( detailed site map of the system ) Interaction Design (follow all good usability principles | Innovate!) Information Design ( accurate, contextual and effective information ) Accessibility( usable by the physically challenged-sight, sound, speech, muscle ) Visual Design ( font type, layout, color, trust & desire, brand appeal ) Server logs/web analytics ( technical analysis, check results )

14. Present finding to stakeholders

15. Define Scope for design

16. Prepare Personas

17. Role Play

18. Card Sorting. Design IA & Navigation Concepts.

19. Paper Prototypes

20. Design sample wire frame / screen to depict the same

21. Sign Off on Design Concepts/approach

22. Develop key screen based on scenarios identified

23. Development team to prototype the scenarios

24. Design Visual Design and UI assets ( icons, etc) for ’to-be’ environment

25. Documents the approved design in the form of a UI Design Style Guide

26. Usability Testing

27. Incorporate Feedback

28. Iterate Test

29. Understand Application and the client environment.

30. Investigate the User-Tasks-Profile

31. Identify preliminary User Experience Issues through heuristics evaluation

32. Interview Users in their own environmentActivities Quick Start/Project Inception Iteration Cycles

34. UI Designer

35. Visual Designer

36. UI Developer

39. The reason you need an UXD You are NOT designing for your client!

40. The reason you need an UXD Happy End Users! = (Who have finished their tasks with ease) More Sales: More Profits Less Time lost: More Productivity More Utilization Better Competition: Better Brand Value = Happy Customer  = More Business opportunities More satisfaction at delivering value & Not just software: It’s a relationship

41. The reason you need an UXD Involve designers right from the START!

47. ITERATE! Chart the flows! ESTIMATE!Iterate on feedback. Understand what the screens mean from a technical point of view.

49. PAIR PROGRAM with a designer on the table! Seek alternatives to difficult and laborious UI designs. Collaborate and Brainstorm to find quick alternatives.

51. QA through a designer when your story is complete Catch issues before even the clients test out the story/build.

53. USABILITY TEST your release with the end users Make sure you put that feedback back into the story loop based on priority.

55. ROI analysis Capture the value add to the business. Capture the ROI on Usability. Translate that to money invested and return gained. Know YOUR value.

56. Questions ?

57. Manish Govind Pillewar Sr. Consultant | User Experience Design San Francisco, CA-94104 manishpi@gmail.com Skype: manishpi # Images picked up from Google Search and need due credit