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By:
Clarissa Dsouza
Manisha Kunwar
Sagar Sawant
Prathamesh GaikwadSMBA NO.7
Overview
• Amalgamated Bean Coffee Trading Company Ltd.
(ABCTCL) launched in 1994.
• Produced across 10,000 acres of coffee plantations.
• ABCTCL is one of India’s leading coffee exporters .
Amalgamated Bean Coffee
Trading Company Ltd.Division’s
• Café Coffee Day
• Coffee Day Xpress(341 coffee day kiosk)
• Coffee Day takeaway(10000 vending machines)
• Coffee Day Fresh & ground
(354 coffee bean & powder retail outlets)
• Coffee Day Exports
• Coffee day perfect(fmcg packaged coffee)
• Coffee day beverages
Ccd vs starbucks
•The first Café Coffee Day outlet was set up on July
11, 1996, at Brigade Road, Bangalore, Karnataka.
•1438 outlets spread across 28 states of India.
•Cafe Coffee Day has a turnover of over Rs 750 crores.
• International Outlets in Karachi, Dubai, Vienna and Prague.
PRODUCTS
• FOOD
DESSERT SHOTS
BIG EATS
SUNDAE
CAKEAWAY
• BEVERAGES
HOT COFFEE
COLD COFFEE
FRUITEAZERS
QUENCHERS
INTERNATIONAL COFFEE
pricing
Café Coffee Day Café Coffee Day – The lounge
Ccd vs starbucks
Awards
• “Most popular hangout joint amongst youth"
3rd Global Youth Marketing Forum in 2011.
• "India's most popular coffee joint“ .
The Indian Hospitality Excellence Awards in 2011
• ICICI EXCELLENT RETAILER AWARD
Ccd vs starbucks
STARBUCKS CORPORATION
• Starbucks is the largest coffeehouse company in the world, with
20,366 stores in 61 countries and 149,000 employees.
• First Starbucks opened in Seattle Washington on March 30, 1971
• Jerry Baldwin, Gordon Bowker, Zev Siegh
• Revenue generated globally US$ 13.29 billion.
STARBUCKS DIVISIONS
• Starbucks Coffee Company
Ethos Water
Evolution Fresh
Hear Music
La Boulange Bakery
Seattle's Best Coffee
Tazo Tea Company
Teavana
Torrefazione Italia
STARBUCKS COFFEE “A TATA ALLIANCE”
Tata
• Tata Starbucks Ltd. is a 50:50 joint venture company
• On 19 October 2012, Starbucks opened its first store in India in
Elphinstone Building, Horniman Circle, Mumbai.
• 7 Outlets till date, 4 in Maharashtra and 3 in Delhi.
PRODUCTS
• DRINKS:
• Espresso Beverages (Hot or Cold)
• Frappuccino Blended Beverages
• Non Coffee Beverages
• FOODS:
• Vegetarian
• Non Vegetarian
PRICING
AWARDS
• One of“The 100 Best Companies to Work For”
Fortune – 1998–2000, 2002–2012
• One of the “Most Admired Companies in America”
Fortune – 2003–2012
• One of the “World’s 50 Most Innovative Companies”
Fast Company – 2012
• One of the “World’s Most Ethical Companies”
Ethisphere – 2007‐2012
• One of the “100 Best Corporate Citizens”
• Corporate Responsibility/Business Ethics – 2000‐2012
Ccd vs starbucks
COMPARISON
PRODUCT
COMPARISON
PRICING
COMPARISON
PEOPLE
COMPARISON
GROWTH
• 2000 Outlets till 2014
• At present 1.2 million
cups/day sales. Till
2014, estimated sales
increase to 2 million
cups/day.
• 50 Outlets till 2013
• tapping multiple
channels such as
hotels, restaurants, Mall
s, colleges and
universities, etc, primari
ly targeting the young
Indians.

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Ccd vs starbucks

  • 1. By: Clarissa Dsouza Manisha Kunwar Sagar Sawant Prathamesh GaikwadSMBA NO.7
  • 2. Overview • Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL) launched in 1994. • Produced across 10,000 acres of coffee plantations. • ABCTCL is one of India’s leading coffee exporters .
  • 3. Amalgamated Bean Coffee Trading Company Ltd.Division’s • Café Coffee Day • Coffee Day Xpress(341 coffee day kiosk) • Coffee Day takeaway(10000 vending machines) • Coffee Day Fresh & ground (354 coffee bean & powder retail outlets) • Coffee Day Exports • Coffee day perfect(fmcg packaged coffee) • Coffee day beverages
  • 5. •The first Café Coffee Day outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka. •1438 outlets spread across 28 states of India. •Cafe Coffee Day has a turnover of over Rs 750 crores. • International Outlets in Karachi, Dubai, Vienna and Prague.
  • 6. PRODUCTS • FOOD DESSERT SHOTS BIG EATS SUNDAE CAKEAWAY • BEVERAGES HOT COFFEE COLD COFFEE FRUITEAZERS QUENCHERS INTERNATIONAL COFFEE
  • 7. pricing Café Coffee Day Café Coffee Day – The lounge
  • 9. Awards • “Most popular hangout joint amongst youth" 3rd Global Youth Marketing Forum in 2011. • "India's most popular coffee joint“ . The Indian Hospitality Excellence Awards in 2011 • ICICI EXCELLENT RETAILER AWARD
  • 11. STARBUCKS CORPORATION • Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries and 149,000 employees. • First Starbucks opened in Seattle Washington on March 30, 1971 • Jerry Baldwin, Gordon Bowker, Zev Siegh • Revenue generated globally US$ 13.29 billion.
  • 12. STARBUCKS DIVISIONS • Starbucks Coffee Company Ethos Water Evolution Fresh Hear Music La Boulange Bakery Seattle's Best Coffee Tazo Tea Company Teavana Torrefazione Italia
  • 13. STARBUCKS COFFEE “A TATA ALLIANCE” Tata • Tata Starbucks Ltd. is a 50:50 joint venture company • On 19 October 2012, Starbucks opened its first store in India in Elphinstone Building, Horniman Circle, Mumbai. • 7 Outlets till date, 4 in Maharashtra and 3 in Delhi.
  • 14. PRODUCTS • DRINKS: • Espresso Beverages (Hot or Cold) • Frappuccino Blended Beverages • Non Coffee Beverages • FOODS: • Vegetarian • Non Vegetarian
  • 16. AWARDS • One of“The 100 Best Companies to Work For” Fortune – 1998–2000, 2002–2012 • One of the “Most Admired Companies in America” Fortune – 2003–2012 • One of the “World’s 50 Most Innovative Companies” Fast Company – 2012 • One of the “World’s Most Ethical Companies” Ethisphere – 2007‐2012 • One of the “100 Best Corporate Citizens” • Corporate Responsibility/Business Ethics – 2000‐2012
  • 21. COMPARISON GROWTH • 2000 Outlets till 2014 • At present 1.2 million cups/day sales. Till 2014, estimated sales increase to 2 million cups/day. • 50 Outlets till 2013 • tapping multiple channels such as hotels, restaurants, Mall s, colleges and universities, etc, primari ly targeting the young Indians.